Gt briefing nov 2014 wearables fab, fashion or functional slideshare

Tracey Keys
Tracey KeysDirector at Strategy Dynamics Global SA
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  Strategy	
  Dynamics	
  Global	
  Limited.	
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  rights	
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  Not	
  to	
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  permission.	
  www.globaltrends.com	
   1	
  
GT	
  BRIEFING	
  November	
  2014:	
  
Wearables:	
  Fab,	
  fashion	
  or	
  func@onal?	
  
	
  
www.globaltrends.com	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   2	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   3	
  
	
  
19+	
  million	
  wearable	
  
compuCng	
  devices	
  
will	
  ship	
  in	
  2014.	
  
	
  
In	
  2018	
  shipments	
  
will	
  increase	
  to	
  
about	
  112	
  million.	
  	
  
	
  
(Source:	
  IDC)	
  
	
  
Forrester	
  Research	
  
predicts	
  that	
  the	
  
interest	
  in	
  wearable	
  
devices	
  will	
  probably	
  
rise	
  in	
  2015	
  but	
  could	
  
decline	
  as	
  early	
  as	
  
2016.	
  
	
  
	
  
(Source:	
  New	
  York	
  Times)	
  
Photocredit:	
  hTp://diginomica.com/2014/06/12/assuring-­‐trust-­‐wears/#.VEEndOe7nMM	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   4	
  
With	
  NO	
  regulaCon	
  
personal,	
  behavioral	
  and	
  
medical	
  data	
  may	
  
potenCally	
  be	
  sold	
  to	
  third	
  
parCes,	
  such	
  as	
  employers,	
  
insurance	
  providers,	
  and	
  
other	
  companies,	
  without	
  
the	
  users’	
  knowledge	
  or	
  
consent	
  	
  	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   5	
  
Fitbit,	
  the	
  fitness	
  tracker,	
  is	
  collaboraCng	
  with	
  the	
  luxury	
  brand	
  Tory	
  Burch’s	
  	
  
Photo	
  credit:	
  hTp://www.fitbit.com/	
  
Photo	
  credit:	
  hTp://www.nyCmes.com/2014/10/09/technology/
personaltech/fashion-­‐and-­‐funcConality-­‐meet-­‐in-­‐smart-­‐
jewelry.html?_r=2	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   6	
  
Wearables	
  as	
  a	
  crime-­‐figh@ng	
  tool	
  
	
  
Google	
  Glass	
  will	
  be	
  issued	
  to	
  detecCves	
  of	
  the	
  
Dubai	
  police	
  force	
  so	
  that	
  they	
  can	
  uClize	
  the	
  
device's	
  facial	
  recogniCon	
  technology.	
  The	
  
American	
  police	
  force	
  has	
  also	
  shown	
  interest	
  in	
  
using	
  Google	
  Glass	
  as	
  a	
  crime-­‐fighCng	
  tool.	
  	
  
(Source:	
  InternaConal	
  Business	
  Times)	
  
Financial	
  services	
  made	
  easy	
  
	
  
Spain’s	
  Banco	
  Sabadell	
  has	
  created	
  a	
  banking	
  app	
  
for	
  Google	
  Glass	
  that	
  displays	
  the	
  nearest	
  ATM,	
  
allows	
  the	
  viewing	
  of	
  accounts,	
  and	
  supports	
  24/7	
  
video	
  conferencing,	
  while	
  others	
  are	
  tweaking	
  
their	
  mobile	
  banking	
  apps	
  for	
  smart	
  watches.	
  	
  
(Source:	
  Bank	
  InnovaCon)	
  
Transforming	
  workplaces	
  
	
  
Service	
  technicians	
  on	
  top	
  of	
  a	
  wind	
  turbine	
  are	
  
tesCng	
  smartglasses	
  to	
  access	
  work	
  orders	
  and	
  take	
  
photos	
  while	
  keeping	
  their	
  hands	
  free.	
  In	
  potenCally	
  
dangerous	
  areas	
  like	
  construcCon	
  sites,	
  smartwatches	
  
are	
  being	
  tested	
  to	
  monitor	
  heart	
  rates	
  and	
  provide	
  
safety	
  and	
  locaCon-­‐based	
  alerts.	
  	
  
(Source:	
  InformaConweek)	
  
Improving	
  lives	
  through	
  wearables	
  
	
  
Wearable	
  device	
  Endotheliometer	
  will,	
  when	
  fully	
  
developed,	
  be	
  able	
  to	
  measure	
  one’s	
  overall	
  health	
  
and	
  could	
  potenCally	
  be	
  used	
  as	
  a	
  rouCne	
  diagnosCc	
  
tool.	
  It	
  measures	
  acCvity	
  within	
  the	
  endothelium,	
  the	
  
condiCon	
  of	
  which	
  declines	
  with	
  age,	
  so	
  the	
  device	
  
could	
  monitor	
  one’s	
  mortality,	
  aging	
  and	
  illness.	
  
	
  (Source:	
  PSFK)	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   7	
  
	
  (Photo	
  credit:	
  hTp://www.flickr.com/photos/25958224@N02/81228568630	
  
Mark	
  Gasson	
  from	
  the	
  
University	
  of	
  Reading	
  holding	
  
the	
  computer	
  chip	
  that	
  was	
  
injected	
  into	
  his	
  hand.	
  
	
  
	
  
	
  
	
  
	
  
(Photo	
  credit	
  and	
  source:	
  hTp://www.businessinsider.com/
microchip-­‐implants-­‐in-­‐healthy-­‐people-­‐2014-­‐7)	
  
	
  
Neil	
  Harbisson	
  who	
  was	
  born	
  without	
  the	
  
ability	
  to	
  see	
  color,	
  is	
  a	
  cyborg.	
  He	
  
decided	
  to	
  “hack”	
  his	
  own	
  body	
  with	
  a	
  
“eyeborg.”	
  It	
  translates	
  color	
  informaCon	
  
into	
  sound	
  and	
  now	
  he	
  effecCvely	
  hears	
  
colors	
  instead	
  of	
  seeing	
  them.	
  	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   8	
  
	
  
Click	
  here	
  to	
  read	
  the	
  full	
  briefing:	
  Wearables:	
  Fab,	
  fashion	
  or	
  
func@onal?	
  
	
  
	
  In	
  November,	
  look	
  out	
  for	
  trends	
  in	
  ac@on	
  on	
  
	
  10	
  Key	
  Trends	
  to	
  Watch	
  for	
  2015	
  
©	
  Strategy	
  Dynamics	
  Global	
  Limited.	
  All	
  rights	
  reserved.	
  	
  Not	
  to	
  be	
  used	
  without	
  permission.	
  www.globaltrends.com	
   9	
  
	
  
This	
  presenta@on	
  is	
  adapted	
  from	
  the	
  GT	
  Briefing	
  October	
  2014:	
  	
  
Waste:	
  Avoiding,	
  Managing	
  or	
  Designing	
  it	
  out.	
  
	
  
Electronic	
  copies	
  of	
  the	
  briefing	
  and	
  of	
  our	
  The	
  Global	
  Trends	
  Fieldbook:	
  From	
  
Data	
  to	
  Insights	
  to	
  Ac@on	
  are	
  available	
  on	
  www.globaltrends.com,	
  and	
  printed	
  
copies	
  of	
  The	
  Global	
  Trends	
  Fieldbook	
  and	
  The	
  Global	
  Trends	
  Report	
  can	
  be	
  
purchased	
  on	
  Amazon.com	
  and	
  Amazon’s	
  European	
  sites.	
  
	
  
Don’t	
  forget	
  to	
  register	
  at	
  www.globaltrends.com	
  now	
  to	
  make	
  sure	
  you	
  don’t	
  
miss	
  our	
  next	
  monthly	
  briefing	
  (they	
  are	
  free)!	
  	
  
	
  
1 of 9

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Gt briefing nov 2014 wearables fab, fashion or functional slideshare

  • 1. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   1   GT  BRIEFING  November  2014:   Wearables:  Fab,  fashion  or  func@onal?     www.globaltrends.com  
  • 2. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   2  
  • 3. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   3     19+  million  wearable   compuCng  devices   will  ship  in  2014.     In  2018  shipments   will  increase  to   about  112  million.       (Source:  IDC)     Forrester  Research   predicts  that  the   interest  in  wearable   devices  will  probably   rise  in  2015  but  could   decline  as  early  as   2016.       (Source:  New  York  Times)   Photocredit:  hTp://diginomica.com/2014/06/12/assuring-­‐trust-­‐wears/#.VEEndOe7nMM  
  • 4. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   4   With  NO  regulaCon   personal,  behavioral  and   medical  data  may   potenCally  be  sold  to  third   parCes,  such  as  employers,   insurance  providers,  and   other  companies,  without   the  users’  knowledge  or   consent      
  • 5. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   5   Fitbit,  the  fitness  tracker,  is  collaboraCng  with  the  luxury  brand  Tory  Burch’s     Photo  credit:  hTp://www.fitbit.com/   Photo  credit:  hTp://www.nyCmes.com/2014/10/09/technology/ personaltech/fashion-­‐and-­‐funcConality-­‐meet-­‐in-­‐smart-­‐ jewelry.html?_r=2  
  • 6. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   6   Wearables  as  a  crime-­‐figh@ng  tool     Google  Glass  will  be  issued  to  detecCves  of  the   Dubai  police  force  so  that  they  can  uClize  the   device's  facial  recogniCon  technology.  The   American  police  force  has  also  shown  interest  in   using  Google  Glass  as  a  crime-­‐fighCng  tool.     (Source:  InternaConal  Business  Times)   Financial  services  made  easy     Spain’s  Banco  Sabadell  has  created  a  banking  app   for  Google  Glass  that  displays  the  nearest  ATM,   allows  the  viewing  of  accounts,  and  supports  24/7   video  conferencing,  while  others  are  tweaking   their  mobile  banking  apps  for  smart  watches.     (Source:  Bank  InnovaCon)   Transforming  workplaces     Service  technicians  on  top  of  a  wind  turbine  are   tesCng  smartglasses  to  access  work  orders  and  take   photos  while  keeping  their  hands  free.  In  potenCally   dangerous  areas  like  construcCon  sites,  smartwatches   are  being  tested  to  monitor  heart  rates  and  provide   safety  and  locaCon-­‐based  alerts.     (Source:  InformaConweek)   Improving  lives  through  wearables     Wearable  device  Endotheliometer  will,  when  fully   developed,  be  able  to  measure  one’s  overall  health   and  could  potenCally  be  used  as  a  rouCne  diagnosCc   tool.  It  measures  acCvity  within  the  endothelium,  the   condiCon  of  which  declines  with  age,  so  the  device   could  monitor  one’s  mortality,  aging  and  illness.    (Source:  PSFK)  
  • 7. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   7    (Photo  credit:  hTp://www.flickr.com/photos/25958224@N02/81228568630   Mark  Gasson  from  the   University  of  Reading  holding   the  computer  chip  that  was   injected  into  his  hand.             (Photo  credit  and  source:  hTp://www.businessinsider.com/ microchip-­‐implants-­‐in-­‐healthy-­‐people-­‐2014-­‐7)     Neil  Harbisson  who  was  born  without  the   ability  to  see  color,  is  a  cyborg.  He   decided  to  “hack”  his  own  body  with  a   “eyeborg.”  It  translates  color  informaCon   into  sound  and  now  he  effecCvely  hears   colors  instead  of  seeing  them.    
  • 8. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   8     Click  here  to  read  the  full  briefing:  Wearables:  Fab,  fashion  or   func@onal?      In  November,  look  out  for  trends  in  ac@on  on    10  Key  Trends  to  Watch  for  2015  
  • 9. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.  www.globaltrends.com   9     This  presenta@on  is  adapted  from  the  GT  Briefing  October  2014:     Waste:  Avoiding,  Managing  or  Designing  it  out.     Electronic  copies  of  the  briefing  and  of  our  The  Global  Trends  Fieldbook:  From   Data  to  Insights  to  Ac@on  are  available  on  www.globaltrends.com,  and  printed   copies  of  The  Global  Trends  Fieldbook  and  The  Global  Trends  Report  can  be   purchased  on  Amazon.com  and  Amazon’s  European  sites.     Don’t  forget  to  register  at  www.globaltrends.com  now  to  make  sure  you  don’t   miss  our  next  monthly  briefing  (they  are  free)!