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Gt briefing february 2015 the water challengev3


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Demand for many resources already exceeds what the planet can supply. A rapidly growing global population and rising incomes in many parts of the world means more people, consuming more resources: Food, water, and energy, as well as goods and services. Already we are well past the point where the Earth can replenish the resources we consume and if current consumption trends continue, by the mid-2030s analysts suggest the world’s population will demand twice as many resources as the planet can supply – risking disasters and conflicts as people and nations compete for ever scarcer resources.
Water is now being referred to as the “new oil.” Increased per capita use in rapidly developing economies (RDEs) and greater scarcity of freshwater worldwide, exacerbated by pollution and climate change, means individuals and businesses will need to reassess the value of what has been to date a “free” resource. There will likely be increased geopolitical tensions over control of water supplies, given that well over half the world’s countries share critical water resources with other nations. In this briefing we explore the challenges around increasing water scarcity as well as some innovative ways that these are being tackled.

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Gt briefing february 2015 the water challengev3

  1. 1. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   1   GT  BRIEFING  FEBRUARY  2015:   THE  WATER  CHALLENGE  
  2. 2. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   2    “Access  to  safe  water  is  a   fundamental  human  need  and   therefore  a  basic  human  right.”   Kofi  Annan,  Former  United   NaEons      Secretary-­‐General       “The  challenge  of  securing  safe           and  plenLful  water  for  all  is  one   of  the  most  daunLng  challenges   faced  by  the  world  today  ”   Ban  Ki-­‐Moon,  United  NaEons               Secretary-­‐General      
  3. 3. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   3                      “Access  to  safe  water  is  a   fundamental  human  need  and   therefore  a  basic  human  right.”   Kofi  Annan,  Former  United  NaEons       Secretary-­‐General       “The  challenge  of  securing  safe           and  plenLful  water  for  all  is  one   of  the  most  daunLng  challenges   faced  by  the  world  today  ”   Ban  Ki-­‐Moon,  United  NaEons               Secretary-­‐General       (Source:  NaEonal  Intelligence  Council,  Special  Reports,  Global  Water  Security,  February  2012  hQp://  
  4. 4. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   4                      “Access  to  safe  water  is  a   fundamental  human  need  and   therefore  a  basic  human  right.”   Kofi  Annan,  Former  United  NaEons       Secretary-­‐General       Photo  credit:  hQp://­‐ or-­‐vicEms-­‐of-­‐polluted-­‐waterways   Photo  credit:  hQp:// posts/off-­‐topic/1097/Clam-­‐Cleanup.html   OF  INDUSTRIAL  WASTE  IS  DUMPED  INTO  WATER  BODIES   WHERE  IT  POLLUTES  THE  USABLE  WATER  SUPPLY   OF  THE  TOTAL  AREA  OF  BANGLADESH  HAS  ARSENIC   CONTAMINATED  GROUNDWATER  
  5. 5. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   5                      “Access  to  safe  water  is  a   fundamental  human  need  and   therefore  a  basic  human  right.”   Kofi  Annan,  Former  United  NaEons       Secretary-­‐General       Mexico  2014:     In  a  village  in  Mexico  a   confrontaEon  over  a  water   spring  leaves  more  than   100  police  injured  and  five   people  arrested.  And  it’s   just  the  latest  in  a  series  of   clashes.  Local  governments   say  they  are  trying  to   extend  municipal  supply  to   the  area;  residents  are   afraid  the  objecEve  is  to   take  control  over  a  local   water  source.  (Source:  Pacific  Insitute)   Iraq/Syria  2014   Fighters  with  the  Islamic   State  in  Iraq  and  Syria  (ISIS)   are  advancing  on  the   Haditha  Dam  raising  the   possibility  of  catastrophic   damage  and  flooding.  The   ISIS  militants  are  fighEng   for  control  of  the   Euphrates  River  Dam  and   government  forces  were   fighEng  to  halt  their   advance.  (Source:  Pacific  Insitute)     Photo  credit:  hQp://­‐and-­‐conflict/ conflicts-­‐over-­‐water/  
  6. 6. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   6    WATER  AND  SANITATION  CLAIMS  MORE   LIVES  THROUGH  DISEASE  THAN  ANY  WAR   CLAIMS  THROUGH  GUNS.     PEOPLE  DO  NOT  HAVE   ACCESS  TO  CLEAN   WATER     PEOPLE  DO  NOT  HAVE   ACCESS  TO  ADEQUATE   SANITATION   PEOPLE  DIE  ANNUALLY  FROM  THE   CONSEQUENCES  OF  DISASTERS  AND   WATER-­‐RELATED  DISEASES   Photo  credit:  hQp://  
  7. 7. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   7                      “Access  to  safe  water  is  a   fundamental  human  need  and   therefore  a  basic  human  right.”   Kofi  Annan,  Former  United  NaEons       Secretary-­‐General       “The  challenge  of  securing  safe           and  plenLful  water  for  all  is  one   of  the  most  daunLng  challenges   faced  by  the  world  today  ”   Ban  Ki-­‐Moon,  United  NaEons               Secretary-­‐General       Source:  Veolia  Water    
  8. 8. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   8   “The  challenge  of  securing  safe           and  plenLful  water  for  all  is  one   of  the  most  daunLng  challenges   faced  by  the  world  today  ”   Ban  Ki-­‐Moon,  United  NaEons               Secretary-­‐General           POPULATIONS  OF  FRESHWATER  SPECIES   DECLINED  MORE  RAPIDLY  THAN  MARINE  (39   %)  AND  TERRESTRIAL  (39%)  POPULATIONS             OF  GARBAGE,  MOSTLY  PLASTIC,  IS  DUMPED   INTO  THE  OCEAN  EVERY  YEAR  KILLING  MARINE   LIFE  AND  POLLUTING  OCEANS     Photo  credit:  hQp://­‐ rubbish-­‐wildlife.html#cr   Photo  credit:  hQp:// environment/2009/05/where-­‐plasEcs-­‐go-­‐kill   (Sources:  Living  Planet  Report  2014,  Conserve  Energy  Future)  
  9. 9. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   9   THINK   •  DesalinaEon  technologies   •  Waste  water  treatment   •  Waterless  toilets  and    washing  machines   •  Zero-­‐water  manufacturing   •  SmartWater  technologies   •  RegulaEons   •  Partnerships   •  Awareness  campaigns       For  specific  examples  read  our  full  briefing   The  Water  Challenge        
  10. 10. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   10   How  will  the  future  of   water  impact  your   organizaLon  and  industry?     Read  the  full  briefing:  The  Water  Challenge  on  hbp://­‐briefings/60-­‐monthly-­‐briefings/ 218-­‐gt-­‐briefing-­‐february-­‐2015-­‐the-­‐water-­‐challenge      In  March,  look  out  for  trends  in  acLon  on  Upstarts:  Driving  the   entrepreneurial  economy  
  11. 11. ©  Strategy  Dynamics  Global  Limited.  All  rights  reserved.    Not  to  be  used  without  permission.   11     This  presentaLon  is  adapted  from  the  GT  Briefing  February  2015:     The  Water  Challenge   Electronic  copies  of  the  briefing  and  of  our  The  Global  Trends  Fieldbook:  From   Data  to  Insights  to  AcLon  are  available  on,  and  printed   copies  of  The  Global  Trends  Fieldbook  and  The  Global  Trends  Report  can  be   purchased  on  and  Amazon’s  European  sites.     Don’t  forget  to  register  at  now  to  make  sure  you  don’t   miss  our  next  monthly  briefing  (they  are  free)!