What A Birmingham Business Needs to Know About Online Reputation and Management


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There was a time when the Internet was a measly static brochure. Online commentaries were not taken seriously; companies who see the need of building their presence online purely use it as a platform to post about their basic products and services together with their contact information. Over the years though, things have radically changed, especially at the inflection point when social media arrived and dramatically changed the scene. High regard has been given to public reviews – be it positive or (and especially) negative.

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What A Birmingham Business Needs to Know About Online Reputation and Management

  1. 1. INTERNET MARKETING FIRMS IN BIRMINGHAM Managing Your Online Reputation
  2. 2. A NOT SO LONG TIME AGO…  The internet was a measly static brochure  Online commentaries were not taken seriously  It was used mainly as a platform for companies to simply post their products and services
  3. 3. OVER THE YEARS THOUGH…  Things have radically changed  especially when SOCIAL MEDIA arrived  High regard has been given to public reviews  be it positive or (and especially) negative
  4. 4. WHAT IS REPUTATION MANAGEMENT  is the process of monitoring a brand, company, person or service  Any company NEEDS it  72% of consumers trust online reviews as much as personal recommendations  While this result shows a positive shift in the appreciation of online evaluations, many businesses find it alarming. Why, all your efforts of protecting your business name could easily be washed down by a single negative review.
  5. 5. IF YOU WANT YOUR COMPANY TO SUCCEED ONLINE  Finding out what people say concerning your business should definitely concern you  As a response to this major concern, many businesses have considered hiring Internet marketing firms for their reputation management needs
  6. 6. SOME FUNDAMENTAL STEPS YOU CAN PERSONALLY DO Managing Your Company’s Online Reputation
  7. 7. BUILD YOUR REPUTATION  First step in managing your company’s reputation is to make sure you have a reputation to manage in the first place  Prime importance should be given to building your own website and buying your own domain name  Join some of today’s major social networking sites such as Facebook, Twitter, LinkedIn and Google+
  8. 8. “GOOGLE” YOUR BUSINESS  Do what your prospects will probably do when they hear about your business for the first time  search yourself and see what they see “This will basically set the baseline for how much attention you need to give in managing your online reputation and how much action you have to take”
  9. 9. REVIEW REVIEWS ABOUT YOUR BUSINESS  Get at least a review from some of the web’s most trusted review podiums such as Yelp, Amazon, Google Places, or Trip Advisor
  10. 10. SEEK ASSISTANCE FROM FREE ONLINE REPUTATION MANAGEMENT TOOLS  Fortunately, there are a number of free tools available online to help in managing your reputation. Here are the honorable mentions from their kind:
  11. 11. HIRE REPUTABLE MARKETING AGENCIES  All things considered, reputation management is a fairly complex task  There are always Internet marketing firms in Birmingham that can do the job flawlessly because of their experience in the industry
  12. 12. - WARREN BUFFETT - “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”