Using Twitter for Social Media Marketing in Birmingham


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Twitter is one of the most powerful social media marketing tools in the world today. For many marketers, Twitter is beyond a social media site. It is a very efficient way to grow a business. It also has a great impact on your Search Engine Optimization (SEO).

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Using Twitter for Social Media Marketing in Birmingham

  1. 1. How Small Business Owners CanBe Successful on TwitterBirmingham Social Media Marketing
  2. 2. TWITTER• Twitter is one of the most powerfulsocial media marketing tools in theworld today.• For many marketers, Twitter isbeyond a social media site.• It is a very efficient way to grow abusiness.• It also has a great impact on yourSearch Engine Optimization (SEO).
  3. 3. However,…many internet marketers don’t see thepotential of using this marketing strategy toimprove their business.
  4. 4. Why should you use twitter?• Your customers are on Twitter.• You can connect with your market. For FREE!• “Viral” potential• You can freely spy on your competition.
  5. 5. If you’re not using Twitter foryour business……then you are really missing out onan opportunity
  6. 6. Get Your Business Found On TwitterSocial networking sites has its own uniquecharacteristics as well as guidelines.While you can post as many characters as youwant on Facebook, Twitter is well-known for its140 character limit per post.
  7. 7. So, when posting in Twitter…1. Use Short Posts– You only have a limit of 140 characters on Twitter,but shorter posts have higher interaction ratesthan longer ones. Reducing the length of yourtweet also provides more space for your followersto retweet and reply to it.
  8. 8. 2. Use Hashtags• When you place a hashtag (#)before the word in your tweet,it automatically becomes alink, or a topic/keyword ofyour tweet and is viewable byyour followers.• This way, anybody on Twitterwho searched for the hashtagcan see your post.• This will greatly benefit yourSEO and helps you establishonline visibility.
  9. 9. 3. Use Mentions• When you reply or respond to atweet, use mentions or @.• This allows for aconversation, interaction, ordiscussion between you andyour followers.• Make sure you reply andanswer all the questions fromevery person on Twitter whomentioned you or yourbusiness.• Customers love it when acompany would make efforts torespond to all their commentsor their tweets.
  10. 10. 4. Do Retweet• Social media is all aboutinteraction and one way to dothat is by retweets.• Retweeting makes yourfollowers feel special - that youadmire their content or tweetsand you can relate to or agreewith it.
  11. 11. 5. Post and Post• Retweeting is notenough. It’s better ifyou post quotes andinteresting linksrelevant to yourbusiness.
  12. 12. 6. Reciprocate• Follow those whofollow you.
  13. 13. For more Twitter business tips