Opportunities for Mobile Enhanced Libraries Services and Collections (JHU Libraries Assembly)


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Presentation about mobile library development delivered at the 2010 Johns Hopkins University Libraries Assembly.

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  • From the Horizon Report 2010 Edition: “ The annual Horizon Report describes the continuing work of the New Media Consortium’s Horizon Projects, a qualitative research project established in 2002 that identifies and describes emerging technologies likely to have a large impact on teaching, learning, or creative inquiry on college and university campuses within the next five years.” “ In each edition of the Horizon Report, six emerging technologies or practices are described that are likely to enter maintream use on campuses within three adoption horizons spread over the next one to five years.”
  • The 2010 edition of the Horizon report identifies “Mobile Computing” as one of these emerging technologies with a time-to-adoption horizon of one year or less.
  • One of the more recent studies we have about mobile internet use comes from the Pew Internet & American Life Project. The July 2009 study titles “Wireless Internet Use” examines internet use across a range of wireless devices including wifi enabled laptops, cellphones and game consoles. The data is based on telephone interviews of 2253 adults conducted in March and April 2009.
  • The chart on the screen focuses on use of the internet on a handheld mobile device such as smartphones. The dark blue bar indicates the percentage of individuals surveyed who said they accesses the Internet YESTERDAY on a mobile device. The light blue bar indicates the percentage who have EVER accessed the internet. “ The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys. The measure for “ ever having used the internet on a handheld ” increased by 33% in that time frame.”
  • A little closer to home is the ECAR study of undergraduate students and Information Technology published in 2009. ECAR stands for the EDUCAUSE Center for Applied Research. ECAR is a division of EDUCAUSE that has engaged in an ongoing survey of the “IT practices, preferences, preparedness, and performances of college students” since 2004. The most recent study was published last fall, and has a chapter examining the role of mobile technology in the lives of undergraduates.
  • The 2009 study surveyed over 27k students at 103 higher education institutions. Although the report covers a range of Information Technologies, the 2009 study dedicates a chapter to what they call “the Mobile Revolution”. The 2009 study asked the students questions about their ownership and use of Internet-capable handheld devices. I believe this study is likely the best source of information regarding mobile internet use on college campuses. Key finding: “More than half of respondents owned an Internet-cable handheld device and another 12% planned to purchase one in the next 12 months. About a third of respondents did not own such a decide and did not plan to purchase one in the next 12 months”.
  • If we dig a little deeper we find that about a third of respondents reporting owning and using the Internet from a handheld device, and of these, about 45% use it on a daily basis. One way of looking at this data is that just under 15% of the surveyed undergraduates are mobile Internet “power users”--meaning that they report using the Internet from a handheld device on a daily basis.
  • Opportunities for Mobile Enhanced Libraries Services and Collections (JHU Libraries Assembly)

    1. 1. Opportunities for Mobile Enhanced Library Services and Collections Tito Sierra, NCSU Libraries JHU Libraries Assembly May 21, 2010
    2. 2. Outline <ul><li>The Mobile Opportunity </li></ul><ul><li>Mobile Library Projects at NCSU </li></ul><ul><ul><li>NCSU Libraries Mobile </li></ul></ul><ul><ul><li>The WolfWalk Project </li></ul></ul><ul><li>Issues to Consider When Developing Mobile Library Services and Collections </li></ul>
    3. 3. The Mobile Opportunity
    4. 6. The Mobile Opportunity <ul><li>“ In the developed world, mobile computing has become an indispensable part of day-to-day life in the workforce, and a key driver is the increasing ease and speed with which it is possible to access the Internet from virtually anywhere in the world via the ever-expanding cellular network.” </li></ul><ul><li>— The Horizon Report 2010 Edition </li></ul><ul><li>(http://wp.nmc.org/horizon2010/ ) </li></ul>
    5. 7. The Mobile Opportunity <ul><li>How prevalent is mobile internet access? </li></ul>
    6. 13. The Mobile Opportunity <ul><li>How prevalent is mobile internet access? </li></ul>
    7. 14. The Mobile Opportunity <ul><li>How prevalent is mobile internet access? </li></ul><ul><li>Approximately 15% to 20% of the U.S. population access the Internet on a mobile device on a daily basis. </li></ul>
    8. 15. The Mobile Opportunity <ul><li>How big is the market for mobile library services ? </li></ul>
    9. 16. The Mobile Opportunity <ul><li>How big is the market for mobile library services ? </li></ul><ul><li>Unclear at the moment. </li></ul><ul><li>Probably small, but likely to grow. </li></ul>
    10. 17. Mobile Projects at NCSU
    11. 18. NCSU Libraries Mobile
    12. 19. NCSU Libraries Mobile <ul><li>A suite of library services </li></ul><ul><li>Optimized to 3 tiers of mobile devices </li></ul><ul><li>Content delivery framework based on MIT Mobile Web </li></ul>
    13. 20. “ MobiLIB” at NCSU (2007)
    14. 21. NCSU Libraries Mobile (2010) <ul><li>Locations & Hours </li></ul><ul><li>Computer Availability </li></ul><ul><li>Search </li></ul><ul><ul><li>Catalog </li></ul></ul><ul><ul><li>Summon </li></ul></ul><ul><li>Ask Us </li></ul><ul><li>Room Reservations </li></ul><ul><li>GroupFinder </li></ul><ul><li>News & Events </li></ul><ul><li>Webcams </li></ul><ul><li>WolfWalk </li></ul><ul><li>Reserves (coming soon) </li></ul>
    15. 22. Guiding Principles <ul><li>Don’t reproduce the library website—distill it to what users might actually use in a mobile use context . </li></ul>
    16. 23. Guiding Principles <ul><li>Save the time of the library user. </li></ul>
    17. 24. Guiding Principles <ul><li>Mobile apps are a new thing, so be receptive to new ideas . </li></ul>
    18. 25. NCSU Libraries Mobile Demo http://m.lib.ncsu.edu
    19. 27. Locations & Hours
    20. 30. Computer Availability
    21. 32. Catalog Search
    22. 36. Ask Us
    23. 39. Webcams
    24. 42. Implementation Notes <ul><li>Nearly all of our mobile library services are re-skinned versions of existing web applications . </li></ul>
    25. 43. Implementation Notes <ul><li>Reuse of existing infrastructure lowered development costs and rapid prototyping possible. </li></ul>
    26. 44. The WolfWalk Project
    27. 45. The WolfWalk Project <ul><li>A historical guide to NC State campus </li></ul><ul><li>University Archives Photo Collection </li></ul><ul><li>Location-aware </li></ul><ul><li>Two versions </li></ul><ul><ul><li>Mobile website </li></ul></ul><ul><ul><li>iPhone App </li></ul></ul>
    28. 46. WolfWalk Concept <ul><li>Make it easy for the NC State campus community to learn about the history of campus while on campus . </li></ul>
    29. 47. WolfWalk Concept Jason Casden, NCSU Libraries
    30. 48. Todd Kosmerick and Adam Berenbak, NCSU Libraries
    31. 50. Jason Casden, NCSU Libraries
    32. 52. The WolfWalk Project Demo http://m.lib.ncsu.edu/wolfwalk
    33. 67. Location-aware Collections <ul><li>How else can the location-aware concept be applied to library collections? </li></ul>
    34. 68. Location-aware Collections
    35. 69. Issues to Consider When Developing Mobile Library Services and Collections
    36. 70. Basic Questions <ul><li>What value does the “mobile” aspect of the project add to the user experience with a library service or collection? </li></ul><ul><li>What incentives do users have to access this content on a mobile device, rather than via existing channels? </li></ul>
    37. 71. Local Factors <ul><li>How prevalent is mobile internet and app usage in your user community? </li></ul><ul><li>Are there different patterns of use between undergraduate and graduates? </li></ul><ul><li>Are the mobile opportunities unique to your campus (e.g., medical reference)? </li></ul>
    38. 72. Implementation Choices <ul><li>Do you build a platform specific “native app” (e.g., iPhone App, Android App), a mobile website that works across a range of devices, or both? </li></ul>
    39. 73. When to Make a Native App <ul><li>Charging for it </li></ul><ul><li>Creating a game </li></ul><ul><li>Using specific locations* </li></ul><ul><li>Using cameras </li></ul><ul><li>Using accelerometers </li></ul><ul><li>Accessing the filesystems </li></ul><ul><li>Offline users </li></ul>
    40. 74. The Case for Mobile Web Apps <ul><li>“ I believe that unless your application meets one of these native application criteria, you should not create a native application, but should instead focus on building a mobile web application.” </li></ul><ul><li>— Brian Fling, “Mobile Design and Development” </li></ul>
    41. 75. The Case for iPhone Apps <ul><li>“ I am writing to tell you that I think usage and therefore your impact will be minimal if you only have a mobile website. You need to port your website to apps for the Apple and Google App Store. People spend most of their time accessing data on the web through apps.” </li></ul><ul><li>— Unsolicited feedback from a WolfWalk user </li></ul>
    42. 76. Shifting Landscape <ul><li>Mobile technology is changing rapidly, making it difficult to plan for what’s next </li></ul><ul><li>New standards and technology are unevenly distributed across platforms </li></ul><ul><li>New interaction models emerging </li></ul><ul><ul><li>Location-based Services (e.g., Foursquare) </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul>
    43. 77. Closing Thoughts <ul><li>If you plan to work in the mobile space, be prepared to experiment . </li></ul>
    44. 78. Closing Thoughts <ul><li>If you plan to work in the mobile space, be prepared to experiment . </li></ul><ul><li>The lack of prevalent models makes this work both challenging and exciting . </li></ul>
    45. 79. Thank you for your time! Tito Sierra [email_address]
    46. 80. More Information <ul><li>NCSU Libraries Mobile: </li></ul><ul><ul><li>http://www.lib.ncsu.edu/dli/projects/librariesmobile </li></ul></ul><ul><li>The WolfWalk Project: </li></ul><ul><ul><li>http://www.lib.ncsu.edu/dli/projects/wolfwalk </li></ul></ul>