so i ’ ve told you all about the awesomeness of API communities. obviously, you don ’ t want to do this blindly, or simply take my word that it will work. as a builder of communities: you have to a) be willing to devote resources to this, and then b) watch, analyze, adjust and repeat. things to track: exposure - how many people do you reach? online and offline sales - new customers/users - free or paid usage - API calls, emails sent, apps built sentiment - what are people saying? - are you tweeting good things about me right now? or are you notifying the twitterverse that Tim Falls is the worst presenter ever, has nothing good to say, doesn ’ t even know what he ’ s talking about...and because of that, you ’ ll never buy a single email from SendGrid? related: engagement of community members, desire to be considered a “ member ” , willingness to contribute as a member or one who benefits from this general activity - compare your before and after - or your relative options between depending on others and going it alone. how hard was it to implement email notifications without sendgrid? how much time and money would you spend building your own phone system, instead of using twilio?
Defrag 2011 - API Communities
API Communities @TimFalls community guy @SendGrid Defrag 2011 Nov 9-10
our discussion sendgrid community, generally speakingapi communities: why / what / how what does it all mean for you!?
Webster saysCommunity is:“a feeling of fellowship with others, as aresult of sharing common attitudes,interests, and goals”[ecology] “a group of interdependentorganisms of different species growing orliving together in a specified habitat”
an awesome business + awesome customers = community
“Some organizations depend on their collective resources and complementary strengths to achieve a broad, far reachinggoal.They thrive on the community that links them together - even if the community members have never met each other inperson.”
“people who use the same tools to build software: they create communities”
awesome developers + awesome API(s) = community ...?
why?oes any community exist?mbers (groups & individuals) benefit from their involvement derive utility / value benefit socially + professionally
how?By creating symbiotic relationships, through which all organisms in the ecosystemfeed off each others successes. it starts with alignment of goals it is made successful through cooperation social commerce opportunities
the REAL “what?”everyone winsthe company • revenue, happy users (customer retention), product adoption, respect, appreciation, supportthe developers/customer • ease of use, simpler life, job well done, $ savings, less stress, increased productivity, revenue, props
resultsas the community builder, you must:a) be willing to devote resources, lots of themb) watch, analyze, adjust and repeatthings to track:exposure - how many people do you reach? online and offlinesales - new customers/users - free or paidusage - API calls, emails sent, apps builtsentiment - what are people saying?
the customers developers, employing companies/startups, community members, open source code contributors who?the company employees, leaders, investors, founderseconomy competition: the advancement of the technology, industry, and marketplace, in general