Get Noticed: Your Online Presence

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How journalism students can build an effective portfolio and social media presence

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  • Some of you may be asking …Why can’t I just email some URLs and a resume in MS Word?
  • What image do you want to convey?Artistic: Aiming to be a photographer or fashion journalist – you’ll want a site that has big, beautiful pictures; a theme that focuses on imageryTech: Aiming to be a website producer or data journalist. Be original in your presentation; try new ways : maps, graphs, multimediaNews: Aiming to be a general assignment reporter. Hard news, simple and clean – focuses on textSocial: : Aiming to be a community or social media editor: lots of connections to social media presencePersonality: broadcaster: lots of videos of you.This is importantYou don’t want pick a photo-intensive theme for your site … if photography isn’t your strong point.You don’t want to pick a theme that highlights your social media accounts … if you don’t update all that often.What aspect do you want to play up?What keywords do you want to use through your site? Good for search engine optimization“Multimedia journalist”? “ investigative reporter”?
  • We’ll keep your stories online for a long timeBut we’re not offering a perpetual guaranteeCapture all your content and store itNo excuse for lost filesDropbox, Google Drive – 5GB free cloud storage for lifeContent going behind paywalls – can’t get at original URLsWrite descriptionsTags
  • 300 dpi JPG at 5x7?You won’t find that online.
  • Get a semi-professional image of yourself.I like the tieShow you are ready for work when people come searchingAnd they will search your Facebook and your Twitter
  • If you’re selling yourself as someone having photo or video skills …Make sure photos of yourself are good.Flash doesn’t blow out your skin tones.Not with your computer’s webcamThis one is fine. But Ransom-note text can goAs well as the “Look what I can do in Photoshop!” buttonsI can create shadowsAmateurish and unprofessional IMO
  • Get yourself a nice photoMaybe not the tie lookWell-litProfessionalPut that same image in all your professional social media sites, etc.I’m branding myself.Perhaps a personal thing.You’re all great photographers!Last line …“Brennan expects to graduate in May 2013 with a bachelor’s degree [] journalism”Ugh.
  • How many have a LinkedIn account?Is the social network of businessAnswers the question …How do I find someone reliable to do the job?A lot of people use it.And you should too – esp. if you are trying to research people.LinkedIn ProFastest growing social networks
  • Find people you trust in your network to give a recommendationShowing me how I’m connected to themAnd also how connected they are
  • Like all social media …It ranks people according to similar criteria as Google does.
  • People endorse you for skills and you list skills yourself.
  • 2)So connect with a lot of people3) Rightly or wrongly, LInkedIn knows that someone who works at a big organization like a university … is influential.So connect with us I can’t speak for other faculty, but if I know you, I’ll connect with you . Unlike on FB(buy us liquor!; Introduce yourself!)4) Not much you can do about that5) Update your profile often
  • So let’s look at how you might build a site.Roughly from simplest options to more difficult onesAbout.meNot a siteLike a meta-site, a portal – it links to other sites.
  • It’s not for everyoneHighly visualCrappy photographs will not travel well here.Like our friend Mr. Hammelef – he’s got his back to us.But this is a nice photo.Simple, clean .. effective
  • More artistic – with the B&W treatmentLines in the pierUnderstands visual structureLots of links to websites and social media services
  • Get it – information highway?Interesting.
  • Clippings.meCuttings.me (UK)The site launched in October 2011 by travel journalist Nicholas HolmesBuilt this as a service to other journalists – he found that many of his colleagues had a need for this. Built much of it himself
  • Here’s what Nicholas Holmes has done.A brief bioLinks to posterous blog (like a Tumblr)Bg imageLinks to stories with an image previewPretty simple but it does the job
  • Here’s what a student journalist has done.I’m not sure how he makes money. No revenue stream that I can see.How long will this service last? Who knows?Imp. to keep your files.
  • Contently – a little more polishedHere’s how Contently’s model works: Freelance writers apply to join its writers network, and brands and publishers in need of content search that network to find writers. There are about 3,500 writers in Contently’s network — only 8 percent of those who apply are accepted, the company says — and over 100 client brands, including American Express, Mint, Mozy and Unicef.Once a client publisher has found a writer for a job, it manages the editorial process — everything from due dates to payments — through Contently’s content platform.
  • Here’s what a student journalist has done.
  • Similar interface – easy uploads
  • EbylineSame dealWhen you get the service for free …You are the productThey are soliciting brandsThey are selling access to you
  • .comSuper easyTech is taken care ofBacked up automaticallyYou can choose a theme (a “look”) from among some pre-selectedBut you can customize a lot.orgMore controlMore responsibility for techYou need a web hostA place to install it (talk about that in a sec.)
  • $99 if you want to apply your own domain (janesmith.com) to the site.
  • You can do a lot with WordPressBen MiljureA recent grad from VancouverA pretty good job
  • Up top:Says what the site isSEOClean navBio is a story – we’re journalists!Contact link is prominent
  • Your home address? A good idea – but online? Up to you.Resume PDF in ScribdMakes it browseable on the web – as opposed to just a download
  • Shaina’s websiteShe’s doing all the right thingsHas her own neighbourhood blog.Clean navProminent contact info
  • Her blog on the community outside the Armdale roundaboutGreat. Links back to her website.She’s made a name for herself in Halifax.
  • She limits her selections to 3.I’d put more description“Etruscan’s golden rule”? What is that?
  • SoundcloudGreat: Long descriptionsNot just a titleProbably bordering on too long.
  • Mainly videos embedded from the CBC YouTube channel
  • Don’t waste your description field on social media servicesPack it with keywordsWhat I like about this: Not a journalism pieceNot purpose except to share something.Shows some initiative.
  • There are lots of themes out there.Lots of bad themesAlso themes that are difficult to modifyThemes that are just plain ugly.A lot of themes are $20-$30Worth paying forLots of options / Good mobile supportEasy to find themes that have lots of glitz – big panoramaslideshows, multiple sectionsBut that might not be what you want10,000 Words – friend and follow them – good tips Let’s take a look …
  • This was listed on the 10,000 WordsDo you have content for 7 categories?Does the reader even want 7 categories?Did you take images in 16:9 aspect? OR are you going to do a radical crop job?You want simple, clean – says “take a look at my work”Not “take a look at how I can use 10 different fonts and 20 different colours and every web feature in the book”Two colours
  • Flickr slideshow is greatBig, customizableLink to it thereKeep your original images!
  • Back to Sarah Hauer – who we saw onClippings.meThere are alternatives to WordPress
  • Webbly
  • Webs
  • WixApparently you have to start these services with a “W”There’s lock-in with some of theseIt’s difficult to move your content out of them.
  • http://scaffold.tumblr.com/$9
  • Get your own domain. Looks professionalUsually costs a few $
  • Use a company like this$19Then … Where do you send the traffic on this domain?The place you want to host your “janesmith.ca” …Tumblr?Clippings.me?WordPress.com?… will give you their Name Server Address.You put this in the account with your domain name registrar
  • For the technically inclined among you …Required for a self-hosted wordpress installation$15/month
  • To Wrap Up …
  • If you’re a techie
  • Like FB’s TimelineBut more customizable for a public audienceSteveButtry is a online consultant and former journalistIf you want to work on the web, your employer will want knowAre you a tinkerer? Do you like to try out new things?
  • Vizualize.meShow your resume as chartsIf you’re gunnning for a position as a tech journalist or website producer
  • CoolRebelMouseTake your live social media presence and turn it into a home page.Worse things that showing an employer the kind of things you readEmbed onWordpress installation that allows you to insert a snippet of javascript …
  • Get Noticed: Your Online Presence

    1. 1. LIFE AFTER KING’S: GET NOTICED Get Noticed: Your Online Presence January 3, 2013 | Tim Currie | @tscurrie 1 / 59
    2. 2. LIFE AFTER KING’S: GET NOTICED In This Session1. Why a portfolio site?2. Getting organized: focus, content, visual representation3. Your social media presence4. Building your online presence5. Alternative portfolio treatments 2 / 59
    3. 3. LIFE AFTER KING’S: GET NOTICED Why a Portfolio Site?• Influence your ranking in Google• Shows you’re web-savvy• You can quickly update & correct information 3 / 59
    4. 4. LIFE AFTER KING’S: GET NOTICED Get Organized: FocusWhat image do you want to convey?• Artistic – strong, large visuals• Tech – interactive content• Newsy – simple uncluttered design• Social – heavy integration with social media 4 / 59
    5. 5. LIFE AFTER KING’S: GET NOTICEDGet Organized: Your ContentCapture Your Stuff:• PDFs• MP3s• Videos in YouTube, Vimeo• High-res original images 5 / 59
    6. 6. LIFE AFTER KING’S: GET NOTICEDGet Organized: Your Content 6 / 59
    7. 7. LIFE AFTER KING’S: GET NOTICED Get Organized: Profile Pic 7 / 59
    8. 8. LIFE AFTER KING’S: GET NOTICED Get Organized: Profile Pic 8 / 59
    9. 9. LIFE AFTER KING’S: GET NOTICED Get Organized: Profile Pic 9 / 59
    10. 10. LIFE AFTER KING’S: GET NOTICED Social Media: LinkedIn 10 / 59
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    12. 12. LIFE AFTER KING’S: GET NOTICED Social Media: LinkedInFactors in the ranking …1. Keywords 12 / 59
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    14. 14. LIFE AFTER KING’S: GET NOTICED Social Media: LinkedInFactors in the ranking …2. How many people connect to you3. Who is connecting to you4. How many connections they are from you5. How active those people are 14 / 59
    15. 15. LIFE AFTER KING’S: GET NOTICED Build Your Online Site(s) 15 / 59
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    28. 28. LIFE AFTER KING’S: GET NOTICED WordPress.comvs .org 28 / 59
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    46. 46. LIFE AFTER KING’S: GET NOTICED Tumblr 46 / 59
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    53. 53. LIFE AFTER KING’S: GET NOTICED Alternative Portfolio Treatments 53 / 59
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    58. 58. LIFE AFTER KING’S: GET NOTICED RebelMouse 58 / 59
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