“What Everyone Ought To Know About Effectively Using
Online and Hybrid Events”
Thank You for Your Sponsorship
#TSNNWebinar...
What Everyone Ought
To Know About
Effectively Using
Online and Hybrid Events
Presented by
Susan Friedmann
The Tradeshow Co...
Online Events (Digital or Virtual)
People gathering together
connected in
a common environment
Online Events
Hybrid Events
Combination of physical
and digital event
Often runs simultaneously
with overlapping content
3 Common Mistakes
Unclear business objectives
Example: PCMA
• Showcase the PCMA brand
• Deliver a high-level education program
• Give attendees opportunities for networ...
Failing to Use the Right Technology
CREATE Buzzzzzzzzzz
Driving Engagement
Best Practices
Listening
Platform
Leveraging Social
Media - BDA
Future Direction
The Future…
Technology
Revenue Generation
20 Minute Complimentary
Coaching Call
susan@thetradeshowcoach.com
What Everyone Ought To Know About Effectively Using Online and Hybrid Events
What Everyone Ought To Know About Effectively Using Online and Hybrid Events
What Everyone Ought To Know About Effectively Using Online and Hybrid Events
Upcoming SlideShare
Loading in …5
×

What Everyone Ought To Know About Effectively Using Online and Hybrid Events

613 views

Published on

Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry?
Discover simple and effective ways to overcome your challenges and fears, so you can easily capitalize on this rising industry trend.
Learn the top ways to prepare and stay at the forefront of the industry’s changing business landscape, and one step ahead of your competition. Whether you’re a trade show organizer or an exhibitor, you’ll leave this powerful session armed with practical tools you can easily implement, and more importantly, profit from.
Discover:
3 common mistakes companies make using online and hybrid events and how to avoid them
How to create more meaningful engagement for your target audience to encourage them to take action
How to easily integrate “best practices” when using digital event technology

Presented by Susan Friedmann, The Tradeshow Coach & Michael Doyle, Founder, Virtual Edge Institute

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
613
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What Everyone Ought To Know About Effectively Using Online and Hybrid Events

  1. 1. “What Everyone Ought To Know About Effectively Using Online and Hybrid Events” Thank You for Your Sponsorship #TSNNWebinar – Join the Conversation
  2. 2. What Everyone Ought To Know About Effectively Using Online and Hybrid Events Presented by Susan Friedmann The Tradeshow Coach & Michael Doyle Founder Virtual Edge Institute
  3. 3. Online Events (Digital or Virtual) People gathering together connected in a common environment
  4. 4. Online Events
  5. 5. Hybrid Events Combination of physical and digital event Often runs simultaneously with overlapping content
  6. 6. 3 Common Mistakes
  7. 7. Unclear business objectives
  8. 8. Example: PCMA • Showcase the PCMA brand • Deliver a high-level education program • Give attendees opportunities for networking • Online event - primary tool for reaching extended audience unable to attend physical meeting
  9. 9. Failing to Use the Right Technology
  10. 10. CREATE Buzzzzzzzzzz
  11. 11. Driving Engagement
  12. 12. Best Practices Listening Platform
  13. 13. Leveraging Social Media - BDA
  14. 14. Future Direction The Future…
  15. 15. Technology
  16. 16. Revenue Generation
  17. 17. 20 Minute Complimentary Coaching Call susan@thetradeshowcoach.com

×