How to Get Rich in Your Niche: 7 Strategies for Success

1,872 views

Published on

Learn seven simple, easy and practical strategies to get rich in your niche. Based on Susan Friedmann, CSP, The NichePreneur Coach's best-selling book, "Riches in Niches: How to Make it BIG in a small Market."

Published in: Business
  • Be the first to comment

How to Get Rich in Your Niche: 7 Strategies for Success

  1. 1. How to Get Rich in Your Niche: 7 Strategies for Success Susan Friedmann, CSP
  2. 2. What’s the Problem?
  3. 3. What’s the Problem? • Too many products/services in the marketplace
  4. 4. What’s the Problem? • Too many products/services in the marketplace • Products/services look identical to the public
  5. 5. What’s the Problem? • Too many products/services in the marketplace • Products/services look identical to the public • Very little difference between salespeople
  6. 6. What’s the Problem? • Too many products/services in the marketplace • Products/services look identical to the public • Very little difference between salespeople • Price is often a determining factor
  7. 7. What’s the Solution? Position yourself as an “EXPERT”
  8. 8. What’s the Solution? Position yourself as an “EXPERT” NichePreneur™
  9. 9. What is a NichePreneur™? Someone who... ... specializes in a Niche ... becomes an Expert ... uses their Expert Identity to anchor a profitable business
  10. 10. The Niche Marketing Recipe • Take a market • Cut it up into small segments • Focus on one or more smaller pieces
  11. 11. NichePreneur™ Benefits
  12. 12. NichePreneur™ Benefits • Fewer competitors
  13. 13. NichePreneur™ Benefits • Fewer competitors • More efficient
  14. 14. NichePreneur™ Benefits • Fewer competitors • More efficient • More profitable
  15. 15. NichePreneur™ Benefits • Fewer competitors • More efficient • More profitable • Increased visibility
  16. 16. The GEL Formula The glue that holds your Niche together
  17. 17. G = Growing
  18. 18. Industries Currently In “Growth” Mode •! Food Service •! Education •! Ambulatory health care •! Administrative & support services •! Professional, scientific & technical services •! Nursing & Residential Care •! Hospitals •! Specialty trade contractors •! Credit intermediation •! Chemical manufacturing •! Securities, commodities & investments •! Amusement, gambling & recreation •! Management •! Construction of buildings •! Accommodations U.S. Dept. of Labor •! Social Assistance
  19. 19. E = Experience
  20. 20. L = Love
  21. 21. Decisions to Make Niche by... ... Target Audience ... Industry ... Target & Industry ... Geography ... Product/Service
  22. 22. Hitch Your NICHE
  23. 23. Hitch Your NICHE N EEDS
  24. 24. Hitch Your NICHE N EEDS I NFLUENCES
  25. 25. Hitch Your NICHE N EEDS I NFLUENCES C HALLENGES
  26. 26. Hitch Your NICHE N EEDS I NFLUENCES C HALLENGES H ELP
  27. 27. Hitch Your NICHE N EEDS I NFLUENCES C HALLENGES H ELP E XPLORE
  28. 28. The NichePreneur™ Mantra
  29. 29. The NichePreneur™ Mantra BE THE EXPERT
  30. 30. Niche Marketing Strategies
  31. 31. Niche Marketing Strategies 1 Create a Name Build 2 Media Muscle Move Movers 3 Shake Shakers Catch 4 Writing Fever
  32. 32. Niche Marketing Strategies 5 Produce Products 6 Share Wisdom 7 Offer Services
  33. 33. Choose the Right Name Choose a name that says what you do 1
  34. 34. Questions: What does your name say about your business? Does it set you apart from others in your field? Does your name communicate what you do? What do you like about your business’ name? Have your ever considered changing the name of your business? Why or why not?
  35. 35. Build Your Media Muscle 2
  36. 36. Build Your Media Muscle 1. Best media to reach your target audience 2
  37. 37. Build Your Media Muscle 1. Best media to reach your target audience 2. Research & familiarize with this media 2
  38. 38. Build Your Media Muscle 1. Best media to reach your target audience 2. Research & familiarize with this media 3. Consider your angles 2
  39. 39. Build Your Media Muscle 1. Best media to reach your target audience 2. Research & familiarize with this media 3. Consider your angles 4. Make your pitch 2
  40. 40. Move Movers, Shake Shakers 3
  41. 41. Move Movers, Shake Shakers 6 Ways to Get Involved with the Industry... 1. Take the initiative 2. Become an active member 3. Seek out committee openings 4. Work hard 5. Advance through the ranks 3 6. Decide how far you want to go
  42. 42. Questions: Are there opportunities for me to get involved? Do I know other members or this organization? Is this a local or a national organization? Are there opportunities to grow outside my local area? Do I have time to commit to this organization?
  43. 43. Catch Writing Fever 4
  44. 44. Catch Writing Fever Benefits... 1. Enhances credibility 2. Reaches wider audience 3. Displays depth of knowledge 4. Minimizes entry costs 4
  45. 45. What People Want 4
  46. 46. What People Want Education Illumination Entertainment Inspiration Options 4
  47. 47. Produce Products Create informational products 5
  48. 48. Develop Wisdom Sharing Develop ways to educate your target audience 6
  49. 49. Offer Services The Expert is Always “In” 7
  50. 50. Top Development Ideas Software Newsletters Blogs Programs Consulting Teleseminars Home Study Membership Webinars Courses Programs Train the Trainer Coaching Programs
  51. 51. www.richesinniches.com
  52. 52. Have Susan coach you to “Be The Expert” and Get Rich in Your Niche www.richesinniches.com

×