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Rechtliche Fallstricke auf Facebook – Das müssen Sie beachten

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Folien zum Vortrag beim Facebook Day vom 13.04.2011 im Rahmen der Internet World 2011 in München.
Mehr Informationen zu Facebook & Recht:
http://spreerecht.de/category/facebook
http://www.facebook.com/schwenke.dramburg

Published in: Business, Technology
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Rechtliche Fallstricke auf Facebook – Das müssen Sie beachten

  1. 1. Rechtliche Fallstricke – Das müssen Sie beachten<br />SCHWENKE & DRAMBURG <br />Rechtsanwälte, Berlin<br />Facebook Day 13.04.2011<br />
  2. 2. Thomas Schwenke LL.M. Dipl.FinWirt(FH)<br /><ul><li> Studium Steuerrecht und Jura in Deutschland
  3. 3. Studium Markenrecht, Copyright und Privacy in Auckland / Neuseeland
  4. 4. Agentur für Onlinemarketing und Webdesign
  5. 5. Rechtsanwalt im Onlinerecht, Marketing, Markenrecht, Gründungsfragen</li></ul>@thsch<br />spreerecht.de<br />facebook.com/schwenke.dramburghttps://www.xing.com/profile/Thomas_Schwenke2<br />
  6. 6. Ehrlich, schnell, direkt<br />statt Business-Style<br />Keine Kontrollinstanzen<br />
  7. 7. Regeln, Regeln und noch mehr Regeln<br />
  8. 8.
  9. 9. Gesetze Abmahnungen<br />Hausregeln Kontoverlust<br />
  10. 10. Privat /<br />Geschäftlich<br />
  11. 11.
  12. 12.
  13. 13. Die Wahl des Accountnamens<br />
  14. 14. Marken/Unternehmen<br />Gemeinden<br /> Prominente<br />Facebooks Hausregeln<br />
  15. 15.
  16. 16. Das<br />Impressum<br />
  17. 17.
  18. 18. Nutzung von Grafiken, Fotos und Videos<br />
  19. 19. Recht am Foto<br /> Recht am Motiv<br /> Aufpassen bei Stock-Photos<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. Äußerungsrecht<br />- <br />Meinungen und Beleidigungen, Tatsachen und üble Nachreden<br />
  24. 24. Unterschied Meinung - Tatsache<br />
  25. 25. “Im Hotel Mayer gab es verdorbenes Essen.”<br />“Nach meiner Meinung schmeckte das Essen im Hotel Mayer wie frisch erbrochen.”<br />„Mayers Essen schmeckte uns schlecht, vom Geschmack her, sogar wie verdorben.“ <br />
  26. 26. Äußerungsrecht - Wettbewerber<br />
  27. 27. Äußerungsrecht - Folgen<br />
  28. 28. Wettbewerb und Werbeinhalte<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. Gewinnspiele und<br />Wettbewerbe<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. Direktmarketing<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43. Nutzung der (Plattform)Marken und Logos<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47. Social Media Plugins & Badges<br />
  48. 48. Social Media Plugins & Badges<br />
  49. 49. Social Media Plugins & Badges<br />
  50. 50. (Mit)Haftung<br />
  51. 51. Plattforminhaber<br /> Plattformnutzer<br /> Agentur<br /> Haftungsprivileg für Inhalte 3ter<br />Linkhaftung<br />
  52. 52. Social Media Policy<br />
  53. 53. Grenzen setzen<br /> Freiheiten aufzeigen<br />
  54. 54. Vielen herzlichen Dank<br />SCHWENKE & DRAMBURG Rechtsanwälte, Berlin<br />info@spreerecht.de<br />http://facebook.com/schwenke.dramburg<br />Links zum Vortrag: http://spreerecht.de/vortraglinks<br />
  55. 55. Quellennachweis<br />Für die einzelnen Bilder/Texte gelten folgende Lizenzen:<br />Papierstapel: °Florianhttp://www.flickr.com/photos/fboyd/1783247600/#/ / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/deed.de<br />Party & Bodyguard - Grand Theft Auto : Vice City publishedby Rock Star Games http://www.rockstargames.com/<br />Handshake: Aidan Jones http://www.flickr.com/photos/aidan_jones/3575000735/ / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/<br />Einsturzgefahr: Markus Rödderhttp://www.flickr.com/photos/subcess/4550843848 / CC BY-ND http://creativecommons.org/licenses/by-nd/2.0/<br />Leitplanken: jwisser http://www.flickr.com/photos/jwisser/2068373893/ / CC BY-SA http://creativecommons.org/licenses/by-sa/2.0/deed.de<br />Roadsign: Nicholas_Thttp://www.flickr.com/photos/nicholas_t/3478706564 / CC BY http://creativecommons.org/licenses/by/2.0/<br />Blue-Orb Logos http://icons.mysitemyway.com/<br />Hunde: fPathttp://www.flickr.com/photos/fpat/3373063814 / CC - BY http://creativecommons.org/licenses/by/2.0/deed.de<br />"POKING INVENTOR" ACTION FIGURE http://store.micgadget.com/action-figures/275-poking-inventor-action-figure.html<br />WalthersSäfte auf Facebook: http://www.facebook.com/saftfreunde<br />

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