THE EVER SO
Justin Bieber has one of the biggest fan bases
we have ever seen and he has been spiraling
downwards for the last year. Let’s see how his
reputation in social media and his music
popularity have responded.
ABOUT JUSTIN BIEBER
There are two reasons I decided to engage with Justin Bieber:
He is one of the most talked about solo artist the world has ever seen
I actually enjoy some of his music
We all know that Justin Bieber is the boy from Canada who rose to the top of
the music industry faster than anyone has ever seen. He has produced
single after single and has attracted many fans which we know as
“Beliebers”. He has recently turned into a little bit of a rebel, but I believe a
lot of it is blown out of proportion because of his fame. He still sells albums,
and his Beliebers are still as loyal as ever to him. This is partly because of how
long they have been committed to him, and probably because of his
apparent dashing good looks.
SOCIAL MEDIA PRESENCE
Justin Bieber’s social media presence may be the largest anyone
has ever seen and the list goes as follows:
As far as his actual presence in these social
media trends, it is pretty much the most
dominant. However, all media is not good
media and Bieber has recently found that out.
With all of his bad behaviour recently he has
gained very many media haters, but media
Bieber’s online communities are extremely large which I imagine would
make it very difficult for him to maintain all of them. However, through
personal experience and research I have found that he is the sole or one
of a few people who use and maintain his Instagram and Twitter accounts.
From personal experience in following him on Instagram he is very
engaged and posts pictures daily of his whereabouts. As far as Twitter, he
has the 2nd most followers in the Twitter World and receives a very large
amount of tweets daily.
Although Bieber receives a lot of hate for his antics in his life,
it is easy to also say that he does care about his fans based
on several promotions and charities he is apart of.
FIND YOUR AUDIENCE
Finding an audience and maintaining your audience can be a very
difficult thing to do for an artist. I believe Justin Bieber has found his
audience. He has the most loyal fans in the world and he does
whatever he can to keep them growing and to make sure they are
satisfied. Yes, he has had several slip ups along the way but everyone
makes mistakes and nobody is perfect. I believe with the media
attention and the attention of the fans, he is doing as well as he can to
keep them happy. People sometimes forget that he is a 19 year old
kid. I’m sure we’ve all done our fair share of bad things when we were
19 so I think the media can give him a break. The most important thing
about finding and audience is keeping them engaged. The way Justin
Bieber’s fans speak about him on Twitter speaks volumes. They show
commitment to him and they are always staying actively participating
in the charities and events that he orchestrates.
POST MEANINGFUL, SHARABLE CONTENT
Justin Bieber’s posts are meaningful. He interacts with his fans and
other artists, posts pictures or tweets about what he is doing.
Whether he is recording or just meeting up with friends he is keeping
his fans aware.
Bieber also is involved in many charities and he tweets about them
to raise awareness, whether it’s for starving children or the Make a
Anything Justin Bieber posts on twitter is being retweeted and
shared because of the meaning behind it and the value it holds.
ENGAGE YOUR CURRENT FANS
Justin Bieber’s interaction with his fans is excellent. He has
reportedly made his 200th wish for the Make a Wish Foundation
involving fans wanting to meet him. He actively is tweeting and
posting on Instagram and responding to fans in any way he can.
During his concerts he invites a girl on stage every night for his song
“One Less Lonely Girl”. The videos show these girls crying with joy if
they are the ones selected. I believe he could meet fans more
often to increase his popularity, however whenever he is out he is
mobbed by girls so it is almost dangerous because the security
cannot contain some of these fans.
CONTINUE THE SOCIAL PUSH IRL.
HAND OUT SWAG. PUT UP FLYERS
Justin Bieber is always continuing the social push on Twitter by
following back and retweeting not only his fans but his fellow
musicians. He increases awareness of good causes but also has
some fun in his tweets back and forth with fans. When you receive
thousands of tweets a day I’m sure it is difficult to keep up, but one
tweet to one fan could make that persons day.
As far as handing out swag and putting up flyers, Bieber has many
free giveaways at shows and I’m pretty sure he has outgrown the
putting up flyers. It is quite possible he couldn’t even get outside to
put up flyers without being mobbed, so I’ll stay away from that one
This section of the five social media tips is one that Bieber could
work on. On Twitter Counter, it should that he sends an average of
9 tweets per day. That is a pretty small number when you have
close to 50,000 followers. If he were to even double his tweet count
he could attract a lot more fans and make a lot more of his current
However, he does post quite a few Instagram pictures everyday
and keeps his fans involved on Instagram. But, we all know that
Twitter is still the king of the social media world and he could really
benefit more by sending out a few more tweets.
In conclusion, love him or hate him, Justin Bieber will always have his
Beliebers and will always be one of the fastest up and coming artist
we may ever see. He has taken the social media world and the
music industry by storm and hasn’t looked back. And at the young
age of 19, who knows what kind of potential he has in his prime