Trends in headlines

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Trends in headlines

  1. 1. Trends in headlinesRon Smith, deputy copy desk chief for days,Milwaukee Journal SentinelTeresa Schmedding, news editor, Daily Herald
  2. 2. Questioning old rules• Bad breaks• Repeated words• Bad puns are out• Power verbs may convey bias• Avoid eye games
  3. 3. We are in the meaning business• Why is as important as what• More conversational• Talk directly to readers
  4. 4. Know your audience• Reflect the philosophy of your paper• Use proper tone, taste• Use key word system• Write for the section the article is in

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