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Expanding Research Landscapes through Mobile Platforms

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Frankfort Book Fair 2012

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Expanding Research Landscapes through Mobile Platforms

  1. 1. Expanding Research Landscapes through Mobile Platforms Frankfurt Book Fair – Hot Spot Mobile Timothy Babbitt SVP ProQuest Platforms October 11, 2012
  2. 2. Researcher Continuum Faculty Graduate Student ProfessionalPedagogy driven Undergraduate Domain specific General researcher researcher • Context 9-14 Student • Apply skills • Methods • Critical • Content Early thought Researcher • Develop research skills 2
  3. 3. Researcher “Supply Chain” R&DSecondaryEducation Workforce Professional 2 YR The Early Community Postdoc College Researcher 4YR University/ Masters Doctoral Faculty College The Domain The General Researcher Specific Researcher 3
  4. 4. Challenges for Early Researcher  While they value good information, they value more highly the ease and convenience of the Internet  They struggle with understanding and valuing source material  Timeliness of source  Authority  Bias  Teachers struggle with instructing them on source analysis  Both teachers and students see the library as intimidating and inconvenient (accessibility).  Strong critique from students of extended features of library databases. They steer toward Google simplicity. Source: R. McClure and K. Clink 2009 4
  5. 5. The General Researcher  Focus is on application of research skills in specific domain  Learning the domain context  Advanced tool use  At college and at work 5
  6. 6. Faculty Teaching  Includes teaching; grading papers; preparing courses; developing new curricula; advising or supervising students  Undergraduates/Masters  Lectures  Seminars  Doctoral  Seminars  Example workflows:  Undergraduate lecture  Provide digital materials through CMS/Google docs/class site/faculty site which can include syllabus, slides, worksheets, code, etc.  Assign papers or projects which may be individual or team oriented. Printed forms as well as the digital files are now mainstream approaches for submission.  Grading of assignments and evaluatives done by self or TAs. For some courses, use of assistive grading technology is used. Plagarism detection resources (i.e. Plagiarism.org) and open search engines (i.e. Google) are used on electronic submissions.  Doctoral seminar (2-7 students)  Each week assign 3-7 classic/state-of-the-art journal articles/chapters on a theme/topic for extensive review and discussion. Share annotations, article markup, questions with seminar members.  Assign semester topic research papers to individuals or pairs that require literature review, propositions/hypotheses, and research design. May require limited data collection, analysis and outcomes. Conclude with seminar presentation. 6
  7. 7. Faculty Research  Includes conducting research; reviewing or preparing articles or books; attending or preparing for professional meetings or conferences; reviewing proposals; seeking outside funding; giving performances or exhibitions in the fine or applied arts; or giving speeches.  Example workflows:  Review article  Editor sends advance copies of an author’s work to faculty member  They return an evaluation of the work to the editor, noting weaknesses or problems along with suggestions for improvement. Evaluation reviews prior work, citations in the work, methodology, research design.  Seek outside funding  Search for grant that fits with the needs of the research  Create proposal document(s) according to grant requirements which allows the granting agency to inquire about the researcher(s)’s background, the facilities used, the equipment needed, the time involved, and the overall potential of the scientific outcome. 7
  8. 8. Changes in the researcher environmentMultiple device world “Day by day, the number of devices, platforms, and browsers that need to work with your site grows.” Jeffrey Veen – author of "The Art and Science of Web Design“
  9. 9. Each device has it’s own place and use Researchers are consistently moving between different devices Desktops Tablets • Still present in libraries , schools, and offices • High level of portability • Good for tasks requiring high processing speed • Good for consumption and interaction – and memory – content and work product searches, email, document viewing, social and creation professional networks Laptops • Portable creation and production Smartphones • Large screen and keyboard • Most portable device • Most popular tool among all types of • Good for reading, light information researchers consumption, social and professional networks 9
  10. 10. Device ProliferationUser Expectations – Bring Your Own Device (BYOD) Professionals, researchers, and students are increasingly expecting that their personally owned devices will connect to their institutions resources as well as their own personal tools (aka BYOD) Google’s Android operating system has increased the number of device options for users – expanding the BYOD trend  More than 800 Android devices in market today  250% year on year growth  850K devices activated each day *Source: 2012 Android World Congress - http://googlemobile.blogspot.com/2012/02/androidmobile-world-congress- its-all.html 10
  11. 11. Mobile Internet Access AdoptionKey Findings Consumers are shifting from feature phones to smartphones and are increasingly using their smartphones for Internet access. However, smartphone owners are continuing to get online on their computers Consumers are embracing tablets as the fourth screen. Tablet usage increased across all five countries with the highest *Source: Google Mobile Internet & Smartphone Adoption Study (2011) penetration in the US. http://services.google.com/fh/files/blogs/Final_Mobile_Internet_Smartphone_Adoption_Insights_201 1v3.pdf 11
  12. 12. Global Mobile Phone Reach
  13. 13. Device Ownership and Usage - Students 13
  14. 14. Knowledge Worker Adoption% of Knowledge Workers Using Mobile devices *Source: Outsell’s Information Markets & Users Database, January 2011 Survey 14
  15. 15. Mobile Websites at Universities Universities see mobile websites as a strategic imperative. Source: The State of Mobile Web Report (February 2012) by Karine Joly 15
  16. 16. Google Patterns of Mobile Behavior  Repetitive Now. The user is someone checking for the same piece of information over and over again, like checking the same stock quotes or weather.  Bored Now. They are users who have time on their hands. People on trains or waiting in airports or sitting in cafes. Mobile users in this behavior group look a lot more like casual Web surfers without much user input since mobile devices still suck at that.  Urgent Now. These are requests to find something specific fast, like the location of a bakery or directions to the airport.
  17. 17. How do researchers use mobile devices forresearch? As a component of their overall research environment along with other devices…  Quick search and document viewing – Urgent Now  Look up an author’s work or a document citation – Urgent Now  Save a document for later reading – possibly offline – Bored Now  Retrieve previously saved documents and citations from cloud based repositories (e.g. Google Drive, Dropbox, iCloud) – Urgent Now  Take quick notes and save for later review – Urgent Now  Share documents, notes, or citations with colleagues, classmates, network – Urgent Now  Receive updates on new research – Repetitive Now 17
  18. 18. Google Study: The mobile movement  Among the findings:  Short timeframe. 88% of smartphone users took action on a search result within a day  Continue research. 67% continue research from a search. 53% carried on more research on their computer.  Not “on the go”. 33% of smartphone users used the mobile internet from their couch. 93% used it from home.
  19. 19. Mobile Landscape – current solution space Dedicated Apps Mobile Websites  Specific applications targeting content  Websites that are optimized for use sets, workflows, devices and platforms across a wide spectrum of mobile  Available from domain specific devices and platforms (iOS, Android, publishers and a smaller number of Blackberry) aggregator services  Available from some aggregators and  General support for basic search, larger publishers saving content, sharing via email, and  General support for basic searching, some use of location services viewing documents, and sharing via email ProQuest ProQuest Mobile ebrary App Website 19
  20. 20. App Explosion – consumer market  Google Android has nearly 500K apps – up from 150K in 2011  Apple iOS has almost 700K apps in 2012 (*Source: 148apps http://148apps.biz/app-store-metrics/)  Consumer frustration is building with the overuse of App “push” updates Source: Techcrunch, App Developers: Stop Abusing Push! http://techcrunch.com/2012/08/19/app-developers-stop-abusing-push/ 20
  21. 21. Researcher Apps – Siloed Access Model Research Store Cite Create CollaborateResearchers are presented with a complicated mix of apps – often siloed apart from one another
  22. 22. App Challenges for Libraries Outsell states that there is a… Great desire to make content available for mobile – 9% have an app but…  Too many unique solutions – each publisher and vendor is different  Dependent on database vendors  Must adapt to each new content set  Replication of effort for tool development or selection  App development is not a library’s core competency  Insufficient funding *Source: Outsell Mobile in STM: Case Studies of Accelerating Change – May 24, 2012 22
  23. 23. Do apps still make sense for researchers? Apps DO make sense for researchers for:  Addressing the work flow of professionals in specific markets  Fully-contained resource for specific users and use cases (e.g. drug reference)  Premier publications and media – esp. that can’t be found anywhere else *Source: Outsell Mobile in STM: Case Studies of Accelerating Change – May 24, 2012 23
  24. 24. ebrary – Why a Mobile App? Customized to the unique workflows for E-book consumption and distribution • Integration with the library’s E-book acquisition model • Workflows and features for handling this specific type of media which has different use cases – e.g. large file downloads
  25. 25. ebrary Mobile AppAvailable Now• Online and offline reading• Seamless downloading of full titles• Sign-in with Facebook user name and password• Simple and advanced search• Table of contents with relevancy rankings• Early check-in of ebrary’s e-books• Copy and paste with automatic citation (offline)• User configurable download size warnings• Import and use documents from other sources• Available on the iPhone®, iPad®, iPod Touch® and Android™
  26. 26. What about Mobile Websites?  Jason Grigsby, @grigs  “Not every mobile device will have your app on it but every mobile device will have a browser.”  “Links don’t open apps.”  search + links = mobile web first
  27. 27. ProQuest – Why a Mobile Website? Beta Fall 2012  Broadest reach – everyone has a browser on their phone  Connects to mobile university sites  Nothing to download or install  Device and platform independent 27
  28. 28. Responsive Web Design – Device continuumPublishers and solution providers are being encouraged to respond to user demand by adhering to the principles ofResponsive Web Design (RWD) – deliver solutions across all devices and platforms The US based newspaper “The Boston Globe” is considered an example of full RWD deployment.
  29. 29. How Can We Improve the ResearcherEnvironment with Mobile?  Develop Apps when they provide value and enhance workflows  Subject specific apps – government, news, scientific research  Workflow specific apps – ebooks, document and reference management, social/professional networks  Provide integrated views of content and services through mobile web sites  Journals > ebooks > Reference Management > Collaboration > Personalized Research Spaces  Focus on the researcher workflows and not the device or platform  Ensure portability of research across multiple devices (not just mobile) through cloud based services 29
  30. 30. Not really about mobile, but about cloud… Desktop /Laptop Research in a cloud Tablet Research, Store, Cite, Document, and Collaborate E-reader E-reader 30
  31. 31. Summary  Mobile is a driving force in expanding the research experience  The use of mobile devices for research tasks have been and will continue to rise globally but “traditional” devices continue to be used – Think personal research assistant  The use of mobile devices is increasingly being seen in professional and research settings  The App vs. Mobile Website debate remains but the app landscape is complicated and siloed  When the researcher landscape is analyzed we see that there a core group of tasks that users want to accomplish regardless of device or platform – a challenge, but good  The future of mobile development should be focused on these workflows and determining how “mobile” plays a role in accomplishing the tasks of researchers  It’s not really about mobile, but “Research in a Cloud” 31
  32. 32. Thank you!Questions? Tim Babbitt SVP ProQuest Platforms timothy.babbitt@proquest.com 32

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