Listings & the importance of Business Partners<br />Presented by:<br />Tracy Santrock<br />Realtor/Broker<br />
Business Partners<br />Build a Team of Experts to enhance your business<br />Make sure the partners are a reflection of yo...
Example #1<br />Listing #1<br />If you were about to take over this listing what changes would you recommend to your clien...
In this example:<br />Removed all wallpaper, window treatments, new fixtures, and new carpet throughout the house in a fre...
Removed  basketball goal
Power-washed driveway</li></ul>Cleaned windows<br />
Cost to Seller:<br /><ul><li>  Build a budget
  Discuss holding cost tradeoffs</li></ul>Cost of improvements:  $5000<br />Cost of Carrying this home to the seller for 1...
Results:<br /><ul><li>6% Listing  $10,800
 Sold both sides of the transaction
 Received an outbound referral for a $400k sale  $3000
 Received referral from buyer that I have listed now  $6000
 This home sold in 105 days in the middle of the winter – with 2 negatives: No Garage & Pool
  This home had previously been on the market for 180 Days with no offers</li></ul>1 Real Estate Consultation resulted in ...
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Listings &amp; The Importance Of Business Partners

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This slideshow describes the importance of business partners in the real estate business and the team members needed in today\'s real estate market to help listing agents sell homes!

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Listings &amp; The Importance Of Business Partners

  1. 1. Listings & the importance of Business Partners<br />Presented by:<br />Tracy Santrock<br />Realtor/Broker<br />
  2. 2. Business Partners<br />Build a Team of Experts to enhance your business<br />Make sure the partners are a reflection of your tastes and values<br /> Use your expertise in consultations with your sellers<br />Use this benefit to your advantage – in your listing presentations, marketing, etc. <br />
  3. 3. Example #1<br />Listing #1<br />If you were about to take over this listing what changes would you recommend to your clients?<br />
  4. 4. In this example:<br />Removed all wallpaper, window treatments, new fixtures, and new carpet throughout the house in a fresh neutral color, stained deck, and pool deck<br />Landscaped Yard <br />-Fresh mulch<br /><ul><li>Removed vine at mailbox
  5. 5. Removed basketball goal
  6. 6. Power-washed driveway</li></ul>Cleaned windows<br />
  7. 7. Cost to Seller:<br /><ul><li> Build a budget
  8. 8. Discuss holding cost tradeoffs</li></ul>Cost of improvements: $5000<br />Cost of Carrying this home to the seller for 12 months: $17,400<br />
  9. 9. Results:<br /><ul><li>6% Listing $10,800
  10. 10. Sold both sides of the transaction
  11. 11. Received an outbound referral for a $400k sale $3000
  12. 12. Received referral from buyer that I have listed now $6000
  13. 13. This home sold in 105 days in the middle of the winter – with 2 negatives: No Garage & Pool
  14. 14. This home had previously been on the market for 180 Days with no offers</li></ul>1 Real Estate Consultation resulted in 4 Transactions <br />
  15. 15.
  16. 16. Example #2:<br />Sold in 5 Days at Full Price<br />
  17. 17. Example #2: SOLD in 5 Days<br /><ul><li>Seller estimated carrying costs w/HOA at $25,000 per year
  18. 18. When I took over this listing there were other identical units in the neighborhood for sale:
  19. 19. 1 was listed at $289,000 and sold for $280,000
  20. 20. The second was listed at $279,000 and sold for $277,000
  21. 21. The 3rd was listed at $262,500 and sold for $262,500</li></ul>SOLD FOR $300,0000<br />Staging makes a difference<br />
  22. 22. Example #3<br />Listing #3<br />If you were about to take over this listing what changes would you recommend to your clients?<br />
  23. 23. In this example:<br />1. Clients moved out of the house before renovation<br />Removed all wallpaper, window treatments, and repainted walls and trim throughout the house in a fresh neutral color<br />Removed bookshelves in the family room<br />Cleaned windows and opened up view in the back<br />Repaired bathroom<br />Placed tile flooring in the kitchen & foyer areas<br />Had landscaper spruce up the yard right before the listing<br />Replaced 23 year old fixtures<br />Pre-inspection and all repairs done prior to listing<br />DID NOTHING TO THE KITCHEN<br />
  24. 24. Cost to Seller:<br /><ul><li> Build a budget
  25. 25. Discuss holding cost tradeoffs</li></ul>Cost of improvements: $12,000<br />Timeline for readiness: Two Months<br />My clients had already bought in Carolina Preserve and moved into their new home<br />Keith Bliss had a contemporary home on the market as a short sale for $180,000 down the street<br />MLS #1639745 to show after photos<br />
  26. 26. Results & Lesson Learned:<br /><ul><li> SOLD at 97.5% of list price in 4 Days in February
  27. 27. Clients wrote a glowing testimonial for my website
  28. 28. It is important to make the right improvements with the right vendors to maximize the return on the sellers investment</li></ul>SOLD IN 4 DAYS<br />
  29. 29.
  30. 30. Who should be on your team?<br /><ul><li> Painter
  31. 31. Landscaper
  32. 32. Carpet Vendor
  33. 33. Fixture vendor
  34. 34. Hardwood Specialist
  35. 35. Tile Vendor
  36. 36. Stager – For vacant & non-vacant homes
  37. 37. For larger jobs make sure you have a General Contractor on hand</li></ul> I bring samples of Carpet, Paint, etc to my appointments for consultation & review<br />

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