Fundamentals of WebRTC
for the Enterprise
Tsahi Levent-Levi
BlogGeek.Me
@tsahil
The NEXT slide is
THE MOST IMPORTANT ONE
you’ll see today
The rest? Just filler for this 3 hours session
TheBusyBrain
WebRTC is a Technology
not a Solution
Where are we Headed?
1. What is (and isn’t) WebRTC
2. Anatomy, VoIP & WebRTC
3. Where Enterprise Meets WebRTC
4. The WebRT...
WHAT IS (AND ISN’T) WEBRTC
WebRTC offers real time communication natively
from a web browser
WebRTC is a media engine with JavaScript APIs
How Are Calls Made With WebRTC?
1
2
3
4
5
Isn’t it Just Like… SIP
???
Yes, but without any Signaling
So What?
No Plugins No Downloads No Installations No App Store
No SignalingFree (as in BSD) No Patents No Media Eng.
What Does it Provide?
• Real-time
• Voice, video and data
• Browser based
• No plugins
• Secured
• Interoperable (between ...
Why All the Fuss?
I heard Internet Explorer doesn’t support it
Where?
1.2
Billion
Enabled devices
14
Told you Internet Explorer is missing
This will never fly!
How Do We Solve Browser Support?
• Ignore
– Offer the service on supporting browsers only
– Videodesk.com isn’t showing th...
Someone told me mobile is eating up PCs
Why do I need WebRTC there?
Mobile and WebRTC
Our Routes to Mobile
1. Ignore mobile
Who needs it anyway?
2. Only run on supported browsers
Works well for ad-hoc support...
A Story of Mobile & WebRTC
Hello Santa offers live one-on-one video calls with
Santa Claus. Calls can be placed on iPhone,...
How did this whole thing started?
Google Went Shopping
Date Assets Customers Google’s Target
On2 Feb 2010 VPx video codecs Adobe WebM
GIPS May 2010 iLBC, iS...
WebRTC’s History
What didn’t we cover?
Codec wars (and big money)
Patent litigation (and bigger money)
ORTC, CU-RTC-Web (and delay tactics)...
ANATOMY, VOIP & WEBRTC
The Anatomy of a VoIP Solution
Infrastructure
Signaling
Media Processing
Codecs
Source:
Bounderies of WebRTC
Infrastructure
Signaling
Media Processing
Codecs
Source:
Who took my signaling?
Signaling options in WebRTC
Technique Who is it for? Why?
SIP over WebSockets VoIP diehards It connects to their “existing...
WebRTC’s Protocol Stack
High Performance Browser Networking / Ilya Grigorik
Transport
• Media transport based on SRTP
• No RTP at all
• “Latest and greatest” of RTP got mandated
– AVPF
– Multiplexin...
Media
• No Mandatory to Implement (MTI) video codec. Yet…
Codec Use Specification
G.711 Narrow band, selected for
PSTN and...
NAT Traversal
• “Almost” like SIP
– STUN – Enables announcing your public IP addresses during the
negotiation phase of a s...
Security isn’t Optional
Implement
Service
Check Impact of
Encryption
Deploy
Service
Implement
Security
Implement
Security
...
SIP versus WebRTC
Protocol WebRTC SIP
Market Websites and web apps
Voice and IMS
deployments
Media SRTP RTP or SRTP
NAT tr...
APIs or Interoperability?
Software
Professionals
Academia
Hobbyists &
Enthusiasts
Mobile
Developers
Device
Manufacturers
I...
A Change in Mindset
Brain: How are going to get the Earth to lose weight?
Pinky: I know! We can get everyone to go on a di...
WHERE ENTERPRISE MEETS
WEBRTC
The Innovator’s Dilema
Time
Product
Performance
Low end
High end
The Innovator’s Dilema
Time
Product
Performance
Low end
High end
WebRTC’s points
of disruption:
3 Enterprise Domains
• Contact Center
• Unified Communications
• CEBP
Contact Center
The Contact Center: A Tale of Two Vendors
The Contact Center: A Tale of Two Vendors
Who will be left standing?
CRM vendor or Telephony vendor?
Contact Center
Related “Use Cases”
4
Inbound Calling: “External”
• Reduce friction
• Add context
• Click-2-Call example:
Inbound Calling: “Internal”
• Enable agents to receive calls inside the browser
• Route calls using Java Script…
• Tighter...
Outbound Calling
• Simplicity
• Maintaining CRM records
Amazon Mayday
• One way video
• Bidirectional voice
• Screen sharing
• Remote control
• 15 seconds average wait time
• Fro...
Unified Communications
“
What Unified Comms?
Checking the calendar for this week I see that I have
11 UC meetings enabled on four different UC
pl...
The World is Fragmenting Further
BYOD OTT
Meantime in the Consumer World…
0 200 400 600 800
Telefonica
America Movil
Vodefone
Singtel
China Mobile
Viber
WeChat
Skyp...
What Roles can WebRTC Play in UC?
1. Put WebRTC in the MCU
– Any video call from WebRTC into the enterprise goes through t...
Why not Reverse the Picture?
• Place WebRTC at the heart of the network
• Place SIP and H.323 at the edges instead
• Can t...
The Google Elephant Anyone?
CEBP
(context enabled business processes)
Any Future in Voice?
Source: STL PartnersEU5: UK, France, Germany, Spain and Italy
EU5 Mobile Services revenue already dow...
Which Call Costs More?
There is $$$ to be made in context
A Few Examples
Context Requires APIs
& WebRTC is… an API
THE WEBRTC ECOSYSTEM
Vendor Types in the Ecosystem
2nd Market
Vendors
Tooling
WebRTC
Core
Repurpose
Browser Vendors
• Google & Mozilla
• But also Vidyo
– Contributed SVC to the
WebRTC ecosystem
• & Cisco…
– OpenH264 for We...
Tooling
• Providing infrastructure and
“shortcuts” for developers
• WebRTC API vendors: Tropo,
AddLive, TokBox, Priologic,...
Vendors
• Providing services
based on WebRTC
• Develop either directly
on top of WebRTC or via
tooling vendors
• Target th...
2nd Market
• Vendors adopting other
vendor’s end user
solutions
• TNW Academy’s story
2nd Market
Vendors
Tooling
WebRTC
Co...
Repurposing WebRTC
• Reusing WebRTC’s
components to fit in
other places, treating it
as a pure media engine
• Vonage – goi...
Where are
we Now?
Shifts in the Ecosystem
Customer-facing
Services
Tooling
Vendors
Use Cases
(& business models)
Top Use Cases
0
20
40
60
80
100
120
140
160
Mar ‘14
Business Models in “Search Mode”
Subscription Unknown Device
selling
Project
based
Pay as you
go
None Freemium Licensing R...
What was it you wanted us to remember?
TheBusyBrain
WebRTC is a Technology
not a Solution
THANK YOU
Tsahi Levent-Levi
tsahil@bloggeek.me
@tsahil
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Fundamentals of WebRTC for the Enterprise

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Unless you’ve been living under a rock for the last 2 years, you’ve heard of WebRTC. But unless you’re at the bleeding edge of technology within your organization, you likely don’t know a lot about the details of WebRTC, either from the technology or the business-case side. This Workshop, led by one of the world’s recognized authorities on the WebRTC industry, will help you get your bearings on this important subject.

The first portion of the Workshop will give you a basic technology tutorial: What is WebRTC, how is it implemented, and what are the current challenges? This will be aimed at familiarizing you with the main concepts of WebRTC, and why it has become such a hot topic. The second portion of the workshop will help you understand the promise that WebRTC holds for the industry as a whole: The developer ecosystem that is arising around WebRTC; the early successes that implementers are having, and how WebRTC is likely to affect the enterprise.

You’ll come away from this Workshop with an action plan to take back to your organization, to prepare your enterprise for the impact of WebRTC and to take full advantage of it.

The Workshop will be presented by Tsahi Levent-Levi, one of the industry’s most recognized and best-read analysts for the WebRTC space. Tsahi tracks and shapes the WebRTC debate on his own website, Blog.geek.me, as well as on No Jitter and other venues. He is uniquely positioned to offer valuable insights on how WebRTC will impact your organization, and how you can prepare for it.

Published in: Technology

Fundamentals of WebRTC for the Enterprise

  1. 1. Fundamentals of WebRTC for the Enterprise Tsahi Levent-Levi BlogGeek.Me @tsahil
  2. 2. The NEXT slide is THE MOST IMPORTANT ONE you’ll see today The rest? Just filler for this 3 hours session
  3. 3. TheBusyBrain WebRTC is a Technology not a Solution
  4. 4. Where are we Headed? 1. What is (and isn’t) WebRTC 2. Anatomy, VoIP & WebRTC 3. Where Enterprise Meets WebRTC 4. The WebRTC Ecosystem remember: a Technology. Not a Solution
  5. 5. WHAT IS (AND ISN’T) WEBRTC
  6. 6. WebRTC offers real time communication natively from a web browser WebRTC is a media engine with JavaScript APIs
  7. 7. How Are Calls Made With WebRTC? 1 2 3 4 5
  8. 8. Isn’t it Just Like… SIP ???
  9. 9. Yes, but without any Signaling
  10. 10. So What? No Plugins No Downloads No Installations No App Store No SignalingFree (as in BSD) No Patents No Media Eng.
  11. 11. What Does it Provide? • Real-time • Voice, video and data • Browser based • No plugins • Secured • Interoperable (between browsers)
  12. 12. Why All the Fuss?
  13. 13. I heard Internet Explorer doesn’t support it
  14. 14. Where? 1.2 Billion Enabled devices 14
  15. 15. Told you Internet Explorer is missing This will never fly!
  16. 16. How Do We Solve Browser Support? • Ignore – Offer the service on supporting browsers only – Videodesk.com isn’t showing the capabilities – popexperts blocks such browsers from access to the actual service • Plugin – Build a plugin for non-supporting browsers – AddLive and Weemo do that • Downgrade to “Flash” – Use Flash where WebRTC doesn’t work – Apidaze took that approach • Don’t use WebRTC at all
  17. 17. Someone told me mobile is eating up PCs Why do I need WebRTC there?
  18. 18. Mobile and WebRTC
  19. 19. Our Routes to Mobile 1. Ignore mobile Who needs it anyway? 2. Only run on supported browsers Works well for ad-hoc support/sales use cases 3. Port and pack as an app Everyone and his wife does that today…
  20. 20. A Story of Mobile & WebRTC Hello Santa offers live one-on-one video calls with Santa Claus. Calls can be placed on iPhone, iPad, or any computer with an Internet connection. After each call the customers gets a Video Souvenir, a recording of the video call that they can keep for themselves, or share on Facebook and Twitter.
  21. 21. How did this whole thing started?
  22. 22. Google Went Shopping Date Assets Customers Google’s Target On2 Feb 2010 VPx video codecs Adobe WebM GIPS May 2010 iLBC, iSAC voice codecs Voice Engine Video Engine Skype, Google, Yahoo, Avaya, … WebRTC
  23. 23. WebRTC’s History
  24. 24. What didn’t we cover? Codec wars (and big money) Patent litigation (and bigger money) ORTC, CU-RTC-Web (and delay tactics) Lots more
  25. 25. ANATOMY, VOIP & WEBRTC
  26. 26. The Anatomy of a VoIP Solution Infrastructure Signaling Media Processing Codecs Source:
  27. 27. Bounderies of WebRTC Infrastructure Signaling Media Processing Codecs Source:
  28. 28. Who took my signaling?
  29. 29. Signaling options in WebRTC Technique Who is it for? Why? SIP over WebSockets VoIP diehards It connects to their “existing” backend XMPP/Jingle XMPP fanatics Because it does XMPP WebSockets Fashionista WebSockets is the latest and greatest in client-server web communications XHR / Comet Ubiquity seekers Because WebSockets isn’t supported everywhere Data Channel Thrill seekers WebRTC’s data channel is an unexplored territory that can be used for signaling
  30. 30. WebRTC’s Protocol Stack High Performance Browser Networking / Ilya Grigorik
  31. 31. Transport • Media transport based on SRTP • No RTP at all • “Latest and greatest” of RTP got mandated – AVPF – Multiplexing – Etc.
  32. 32. Media • No Mandatory to Implement (MTI) video codec. Yet… Codec Use Specification G.711 Narrow band, selected for PSTN and VoIP interworking RFC 3551 Opus New flexible audio codec. Narrow to wideband support; Support for Speech & Music RFC 6716 DTMF Telephone events RFC 4733 VP8 Google’s open source codec RFC 6386 H.264 Video codec (MPEG-LA licensing) RFC 6184
  33. 33. NAT Traversal • “Almost” like SIP – STUN – Enables announcing your public IP addresses during the negotiation phase of a session – TURN – Relays all media via a TURN server that is visible to all parties in the session – ICE – Decide on the best solution to send media (direct, STUN or TURN) • Trickle ICE – Speed up the process of the ICE protocol by parallelizing its handling of candidates – New specification, implemented in WebRTC – Slowly trickling into SIP and XMPP
  34. 34. Security isn’t Optional Implement Service Check Impact of Encryption Deploy Service Implement Security Implement Security Buy Certificate for HTTPS domain Deploy Service Traditional VoIP WebRTC
  35. 35. SIP versus WebRTC Protocol WebRTC SIP Market Websites and web apps Voice and IMS deployments Media SRTP RTP or SRTP NAT traversal STUN, TURN, ICE STUN, TURN, ICE Media negotiation SDP SDP Voice codecs G.711, Opus G.711, G.7xx, AMR-xx, Speex, SILK, Opus, … Video codecs VP8 H.263, H.264 API Java Script Unspecified
  36. 36. APIs or Interoperability? Software Professionals Academia Hobbyists & Enthusiasts Mobile Developers Device Manufacturers Infrastructure Vendors WebRTC Traditional VoIP
  37. 37. A Change in Mindset Brain: How are going to get the Earth to lose weight? Pinky: I know! We can get everyone to go on a diet! Brain: Diets don't work. Pinky: Not even if you call them 'A Whole New Way of Eating?‘ Brain: No.
  38. 38. WHERE ENTERPRISE MEETS WEBRTC
  39. 39. The Innovator’s Dilema Time Product Performance Low end High end
  40. 40. The Innovator’s Dilema Time Product Performance Low end High end WebRTC’s points of disruption:
  41. 41. 3 Enterprise Domains • Contact Center • Unified Communications • CEBP
  42. 42. Contact Center
  43. 43. The Contact Center: A Tale of Two Vendors
  44. 44. The Contact Center: A Tale of Two Vendors
  45. 45. Who will be left standing? CRM vendor or Telephony vendor?
  46. 46. Contact Center Related “Use Cases” 4
  47. 47. Inbound Calling: “External” • Reduce friction • Add context • Click-2-Call example:
  48. 48. Inbound Calling: “Internal” • Enable agents to receive calls inside the browser • Route calls using Java Script… • Tighter integration between CRM and VoIP • Different approaches:
  49. 49. Outbound Calling • Simplicity • Maintaining CRM records
  50. 50. Amazon Mayday • One way video • Bidirectional voice • Screen sharing • Remote control • 15 seconds average wait time • From a company that: – Had no real-time support to speak about – Controls the end-to-end experience
  51. 51. Unified Communications
  52. 52. “ What Unified Comms? Checking the calendar for this week I see that I have 11 UC meetings enabled on four different UC platforms – only one of which my employer supports directly. Joseph Williams UC Strategies: http://bit.ly/1dplIAo
  53. 53. The World is Fragmenting Further BYOD OTT
  54. 54. Meantime in the Consumer World… 0 200 400 600 800 Telefonica America Movil Vodefone Singtel China Mobile Viber WeChat Skype Line Whatsapp Millions of users
  55. 55. What Roles can WebRTC Play in UC? 1. Put WebRTC in the MCU – Any video call from WebRTC into the enterprise goes through the MCU – Takes up ports, and doesn’t realize the power of WebRTC 2. Put WebRTC in the SBC – A gateway of sorts, but with “improved” security – Still not using the power of WebRTC – Also – WebRTC doesn’t have any real use for an SBC 3. Use a Gateway for WebRTC 1. Works, but still – not using the power of WebRTC
  56. 56. Why not Reverse the Picture? • Place WebRTC at the heart of the network • Place SIP and H.323 at the edges instead • Can this bring back control of UC to the enterprise?
  57. 57. The Google Elephant Anyone?
  58. 58. CEBP (context enabled business processes)
  59. 59. Any Future in Voice? Source: STL PartnersEU5: UK, France, Germany, Spain and Italy EU5 Mobile Services revenue already down 10% from 2009 peak
  60. 60. Which Call Costs More?
  61. 61. There is $$$ to be made in context
  62. 62. A Few Examples
  63. 63. Context Requires APIs & WebRTC is… an API
  64. 64. THE WEBRTC ECOSYSTEM
  65. 65. Vendor Types in the Ecosystem 2nd Market Vendors Tooling WebRTC Core Repurpose
  66. 66. Browser Vendors • Google & Mozilla • But also Vidyo – Contributed SVC to the WebRTC ecosystem • & Cisco… – OpenH264 for WebRTC • Microsoft & Apple missing – How does it affect WebRTC’s future? – How does it affect IE & Safari market share? 2nd Market Vendors Tooling WebRTC Core Repurpose
  67. 67. Tooling • Providing infrastructure and “shortcuts” for developers • WebRTC API vendors: Tropo, AddLive, TokBox, Priologic, OpenClove, … • Services vendors: XirSys, PubNub, … • Infrastructure vendors: GENBAND, Dialogic, … • SDK vendors: Digium, Eyeball Networks, … 2nd Market Vendors Tooling WebRTC Core Repurpose
  68. 68. Vendors • Providing services based on WebRTC • Develop either directly on top of WebRTC or via tooling vendors • Target the end users via a multitude of use cases 2nd Market Vendors Tooling WebRTC Core Repurpose
  69. 69. 2nd Market • Vendors adopting other vendor’s end user solutions • TNW Academy’s story 2nd Market Vendors Tooling WebRTC Core Repurpose
  70. 70. Repurposing WebRTC • Reusing WebRTC’s components to fit in other places, treating it as a pure media engine • Vonage – going mobile with an OTT app • M5T – Client SDK for developers 2nd Market Vendors Tooling WebRTC Core Repurpose
  71. 71. Where are we Now?
  72. 72. Shifts in the Ecosystem Customer-facing Services Tooling Vendors
  73. 73. Use Cases (& business models)
  74. 74. Top Use Cases 0 20 40 60 80 100 120 140 160 Mar ‘14
  75. 75. Business Models in “Search Mode” Subscription Unknown Device selling Project based Pay as you go None Freemium Licensing Revenue sharing Support Mar ‘14
  76. 76. What was it you wanted us to remember?
  77. 77. TheBusyBrain WebRTC is a Technology not a Solution
  78. 78. THANK YOU Tsahi Levent-Levi tsahil@bloggeek.me @tsahil

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