1.
Development Approaches of
WebRTC Based Services
How successful vendors add WebRTC to their service?
September 2015
Tsahi Levent-Levi

2.
2
WebRTC offers real time communication
natively from a web browser
WebRTC is a media engine with
JavaScript APIs

3.
23/9/2015 3
WebRTC is a Technology
not a Solution
TheBusyBrain

4.
Browser Tech or Software Stack?
23/9/2015 4

5.
Both
23/9/2015 5
WebRTC is both an open source project (=Software Stack) and a
standard specification (=Browser Tech)
webrtc.org
• The open source project
• Holds an implementation of the
WebRTC specification
• Can be used by anyone for
anything
And also openWebRTC.io
WebRTC 1.0
• The standard specification
• Not yet completed
• Handled by the IETF and W3C

6.
Why all the fuss?
23/9/2015 6

7.
Which leads us to how people
end up adopting it
23/9/2015 7

8.
Adoption strategies are based on developers’
experience
23/9/2015 8
Level of dependency on 3rd parties
Level of
required
experience
in VoIP &
WebRTC
Self
Development

9.
Adoption strategies are based on developers’
experience
23/9/2015 9
Level of dependency on 3rd parties
Level of
required
experience
in VoIP &
WebRTC
Self
Development
Integration
of Open
Source
Frameworks

10.
Adoption strategies are based on developers’
experience
23/9/2015 10
Level of dependency on 3rd parties
Level of
required
experience
in VoIP &
WebRTC
Self
Development
Integration
of Open
Source
Frameworks Integration
of Commercial
SDKs &
Frameworks

11.
Adoption strategies are based on developers’
experience
23/9/2015 11
Level of dependency on 3rd parties
Level of
required
experience
in VoIP &
WebRTC
Self
Development
Integration
of Open
Source
Frameworks Integration
of Commercial
SDKs &
Frameworks
Employing
SaaS

12.
Adoption strategies are based on developers’
experience
23/9/2015 12
Level of dependency on 3rd parties
Level of
required
experience
in VoIP &
WebRTC
Self
Development
Integration
of Open
Source
Frameworks Integration
of Commercial
SDKs &
Frameworks
Employing
SaaS
Working
with an
API Platform

13.
Same use case, different strategy
• Started as a “Hobby”
• Self developed
23/9/2015 13
• Adopted TokBox
• Acquired by Pluralsight

14.
Democratizing communications
23/9/2015 14
C/C++ WebRTC APIs

15.
Democratizing communications
23/9/2015 15
C/C++ WebRTC APIs Widgets

16.
But why believe me? Let’s see
some examples
23/9/2015 16

17.
• appear.in is an open, free video chat service
• Lucid Meetings is a meeting organizer
• The virtual part of Lucid was “outsourced” to
appear.in (and Hangouts)
• Why appear.in?
• Free
• Integration documentation
• No special login needed
23/9/2015 17

18.
• “Same” as the above
• SimpleBook.me focuses on online scheduling
• Needed the video chat part
• Outsourced it instead of building it
23/9/2015 18

19.
• Veeting Rooms is about video conferencing in
the SMB
• MailBird is a mail client for the desktop
• Veeting Rooms has been working on acquiring
other businesses in similar whitelabel deals
23/9/2015 19

20.
Some WebRTC API vendors are there as well
23/9/2015 20
Visual
Support

21.
Some WebRTC API vendors are there as well
24/9/2015 21
Visual
Support

22.
What have we learned?
23/9/2015 22

23.
WebRTC lowers barriers for
developers
23/9/2015 23

24.
But at the same time, opens up a
lot of alternatives
23/9/2015 24

25.
Which makes it hard to decide on
the best path
23/9/2015 25

26.
Check out my latest
update to the WebRTC
API Report
New tools include:
• an online comparison matrix
• visuals deck
• Monthly Virtual Coffee sessions
23/9/2015 26
https://bloggeek.me/webrtc-paas-report/