Nelinet

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NELINET presentation for possible re-use/editing/etc for HKU

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  • Good morning and thank you for inviting me to speak with you today. As I understand it today’s event is focused on how libraries succeed at introducing innovative services and processes. My title, for those of you who may be non-gamers, comes from the gaming world.
  • Nelinet

    1. 1. McMaster University Library Powerleveling and avoiding the wipe
    2. 2. <ul><li>Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric. </li></ul>Quotes from Bertrand Russell
    3. 3. About Me <ul><li>20+ years experience </li></ul><ul><li>Public and academic libraries </li></ul><ul><li>Worked with a wide variety of libraries, archives, museums and other cultural arts organizations </li></ul>
    4. 5. Member: Gamer Generation <ul><li>Tauren (Horde Faction) </li></ul><ul><li>Hunter Class </li></ul><ul><li>Currently Level 70 and enjoying the Burning Crusade </li></ul><ul><li>Born: 20-Sep-2006 </li></ul>
    5. 6. Currently <ul><li>University Librarian at McMaster University </li></ul><ul><ul><li>Top 200 Universities worldwide </li></ul></ul><ul><ul><li>Canada’s most research intensive </li></ul></ul><ul><ul><li>Recognized as “Canada’s most innovative” </li></ul></ul><ul><ul><li>Problem-based learning </li></ul></ul>
    6. 7. McMaster University Library <ul><li>Member of ARL/CARL </li></ul><ul><li>$16m (CAD) annual budget </li></ul><ul><li>2m volumes </li></ul><ul><li>27,000 current serials </li></ul><ul><li>4 McMaster libraries (HSL doesn’t report to me – unusual in Canada) </li></ul><ul><li>Extensive special collections (Bertrand Russel, Canadian lit, WWI and WWII) </li></ul>
    7. 8. Notable alumni Dave Thomas Martin Short Eugene Levy Ivan Reitman
    8. 9. McMaster University Library <ul><li>Previous UL: 35 years </li></ul><ul><li>Conservative views on libraries/librarianship </li></ul><ul><li>Did not participate in </li></ul><ul><ul><li>Senior Management Meetings </li></ul></ul><ul><ul><li>Dean’s Meetings </li></ul></ul><ul><ul><li>Academic Senate </li></ul></ul><ul><ul><li>You-name-it </li></ul></ul>
    9. 10. Challenges <ul><li>Lowest funded research library in Canada </li></ul><ul><li>Lowest # of librarians in ARL </li></ul><ul><li>Lowest #FTE in ARL </li></ul><ul><li>Unionized environment </li></ul><ul><li>Length of service </li></ul><ul><li>App. 40% staff in TS </li></ul><ul><li>10-15% of staff on LTD </li></ul>
    10. 11. Why did I choose to come to Canada?
    11. 12. Greatest Challenges <ul><li>Establishing ourselves as “partners” in teaching, learning and research. </li></ul><ul><li>Starting a dialogue </li></ul><ul><li>Informing the campus community </li></ul><ul><li>Establishing relationships </li></ul>
    12. 13. Phase I: Our Transformation <ul><li>Focus on 4 pillars of “transformation” </li></ul><ul><ul><li>Ourselves </li></ul></ul><ul><ul><li>Our resources </li></ul></ul><ul><ul><li>Our services </li></ul></ul><ul><ul><li>Our facilities </li></ul></ul>
    13. 14. The kick in the teeth <ul><li>8 weeks after I started: Provost stepped down </li></ul><ul><li>University: “discovered” $20m structural deficit </li></ul><ul><li>Freeze vacancies </li></ul><ul><li>Across the board cuts </li></ul>
    14. 15. A new message, bold vision, get attention <ul><li>I am the polar opposite of my predecessor </li></ul>
    15. 17. Our flattened world <ul><li>10 flatteners </li></ul><ul><ul><li>#2: Netscape </li></ul></ul><ul><ul><li>#4: Open sourcing </li></ul></ul><ul><ul><li>#9: In-forming </li></ul></ul><ul><ul><li>#10: The Steroids </li></ul></ul>
    16. 18. 2006
    17. 19. 2006
    18. 20. Facebook 2006
    19. 21. 2006
    20. 22. 2006
    21. 23. Today’s learner <ul><li>Intuitively visual communicators </li></ul><ul><li>Easily move between virtual and physical </li></ul><ul><li>Learn through discovery </li></ul><ul><li>Respond quickly </li></ul><ul><li>Able to shift easily </li></ul><ul><ul><li>Diana Oblinger </li></ul></ul>
    22. 24. What does “gamer generation” mean? <ul><li>90+ million of us (N.America) – bigger than boomers </li></ul><ul><li>Different in statistically verifiable ways </li></ul><ul><li>“ stimulation of various kinds actually changes brain structures and affects the way people think” </li></ul><ul><ul><ul><li>Marc Prensky </li></ul></ul></ul>
    23. 25. Games are… <ul><li>Everywhere </li></ul><ul><li>Established </li></ul><ul><li>Emotional </li></ul>
    24. 26. Games are…expected <ul><li>Students coming to Mac this fall will want to bring: </li></ul><ul><ul><li>Xbox 360 <- games </li></ul></ul><ul><ul><li>Television (to play Xbox on) </li></ul></ul><ul><ul><li>Watch <- games </li></ul></ul><ul><ul><li>Digital Camera </li></ul></ul><ul><ul><li>Ipod <- games </li></ul></ul><ul><ul><li>PSP <- games </li></ul></ul><ul><ul><li>Laptop computer <- games </li></ul></ul><ul><ul><li>Mobile phone <- games </li></ul></ul>
    25. 28. Librarians
    26. 29. Engaged with <ul><li>Games/Virtual worlds (WoW, Second Life) </li></ul><ul><li>Social spaces (Facebook, myspace) </li></ul><ul><li>Web 2.0 spaces (Blogs, Wikis) </li></ul><ul><li>Content (YouTube, Flickr, del.icio.us) </li></ul><ul><li>Handhelds, cell phones, iPods </li></ul>
    27. 30. Hamilton Spectator
    28. 31. <ul><li>How did we get here? </li></ul><ul><li>Transforming Ourselves </li></ul>
    29. 32. Transformation Team
    30. 33. Guest speakers <ul><li>Faculty: Dr. Brian Detlor (Business), Dr. Claude Eilers (Classics) and Dr. Geoffrey Rockewell (Multimedia) </li></ul><ul><li>Mike Ridley (Guelph) </li></ul><ul><li>Perry Willett (UofM) </li></ul><ul><li>Alane Wilson (OCLC) </li></ul><ul><li>Michael Stephens (tametheweb) </li></ul><ul><li>Joan Lippincott (CNI), </li></ul><ul><li>John Shank (blendedlibrarian.org) </li></ul>
    31. 34. Choices <ul><li>Retire </li></ul><ul><li>Restructure </li></ul><ul><li>Reassign </li></ul><ul><li>Retrain </li></ul><ul><li>Recognize </li></ul>5 R
    32. 35. Choice: Retire <ul><li>Eliminated cataloging department (14 staff) </li></ul><ul><ul><li>CAW agreement </li></ul></ul><ul><ul><li>10 voluntary separation packages </li></ul></ul><ul><ul><li>6 months pay </li></ul></ul><ul><ul><li>Take up from 8 </li></ul></ul><ul><ul><li>$300,000 salary savings </li></ul></ul><ul><li>8 new positions created </li></ul>
    33. 36. Achievements: New positions <ul><li>Digital Strategies Librarian </li></ul><ul><li>Digital Technologies Librarian </li></ul><ul><li>Teaching and Learning Librarian </li></ul><ul><li>E-Resources Librarian </li></ul><ul><li>Marketing, Outreach, Communications Librarian </li></ul><ul><li>Immersive Learning (Gaming) Librarian </li></ul>
    34. 37. Marketing: New Approaches <ul><li>Facebook fliers </li></ul><ul><li>Reaching our students where they are </li></ul>
    35. 38. New Friends!
    36. 39. Gaming Librarian
    37. 40. Reassignments: User Experience Librarian
    38. 41. Emerging Technologies IG <ul><li>Amanda Etches-Johnson , Reference Librarian (chair) </li></ul><ul><li>Harry Ennis, Coordinator, Library Services for Students with Disabilities </li></ul><ul><li>Alex Homanchuk, Mills Intern </li></ul><ul><li>Debbie Lawlor, Microcomputer Specialist </li></ul><ul><li>Kelly Penfold, Library Assistant </li></ul><ul><li>Wade Wyckoff, Cataloging Policy Librarian </li></ul>
    39. 42. Achievement: Learning 2.0 @ Mac
    40. 43. They’re in….
    41. 44. Record # at professional conferences!
    42. 45. LJ Movers & Shakers
    43. 46. ARL Leadership and Career Development
    44. 47. Transforming Our Services
    45. 48. Honours Research Science Programme <ul><li>4 year programme (60 students) </li></ul><ul><li>Interdisciplinary approach to teaching biology, chemistry, mathematics </li></ul><ul><li>Taught by “theme” (ie “diverting an asteroid) </li></ul><ul><li>UL involved from start </li></ul><ul><li>Integrated information fluency </li></ul><ul><li>Success! (.5 FTE librarian added into funding needs) </li></ul>
    46. 49. Achievements
    47. 50. Challenges <ul><li>We run our own ILS (not part of a consortium) </li></ul><ul><li>We dont’ have $1 million to replace it </li></ul><ul><li>The ILS market sucks </li></ul><ul><li>We’re a Horizon site </li></ul>
    48. 51. Choices/Achievements
    49. 52. Choices <ul><li>Digital Technologies Librarian </li></ul>
    50. 53. <ul><li>Transforming our resources </li></ul>
    51. 54. Big story….
    52. 59. Digital Russell: IMLS Application
    53. 60. Russell Journal
    54. 61. Newton’s Opticks
    55. 62. <ul><li>Transforming our facilities </li></ul>
    56. 63. Challenges <ul><li>Main building: (mills) </li></ul><ul><ul><li>Recent comments: </li></ul></ul><ul><ul><ul><li>“ I’d like elevators that go all the way up” </li></ul></ul></ul><ul><ul><ul><li>“ There’s a sixth floor?” </li></ul></ul></ul><ul><li>Science/Engineering (thode) </li></ul><ul><ul><li>Opened in 1979 and never updated </li></ul></ul><ul><li>Business (innis) </li></ul><ul><ul><li>Not enough space </li></ul></ul><ul><li>No long term storage solution </li></ul>
    57. 64. Choices
    58. 65. Achievements
    59. 66. Capital Campaign <ul><li>Learning Commons @ Thode </li></ul><ul><ul><li>$4m renovation </li></ul></ul><ul><ul><li>$847,000 donation </li></ul></ul>
    60. 67. US/Canadian Differences <ul><li>Not-so-scientific </li></ul><ul><li>Coming from Detroit </li></ul><ul><li>Now living in Ontario </li></ul>
    61. 68. US/Canadian Differences <ul><li>We’ve always done it this way…… </li></ul><ul><li>Why do we need to change now… </li></ul><ul><li>That idea wont work because……. </li></ul><ul><li>It’s not our fault…………................ </li></ul><ul><li>We tried that X years ago and…… </li></ul>EH? EH? EH? EH? EH?
    62. 69. On Canadian/American differences <ul><li>Mottos: </li></ul><ul><ul><li>US: Life, Liberty, and the Pursuit of Happiness </li></ul></ul><ul><ul><li>Canada: Peace, Order and Good Government </li></ul></ul>
    63. 70. The Good of “good government” <ul><li>CFI – Canada Foundation for Innovation </li></ul><ul><li>CRKN – Canadian Research Knowledge Network </li></ul><ul><li>OCUL – Ontario Council of University Libraries </li></ul><ul><li>Bottom line: able to purchase much more as a result of national and provincial purchasing agreements </li></ul>
    64. 71. The “bad” of “good government” <ul><li>Sense of entitlement: </li></ul><ul><ul><li>I don’t have to….that’s not my job…. </li></ul></ul><ul><ul><li>You (the employer/government) have to (for me) because… </li></ul></ul><ul><li>Unwilling to act as individuals </li></ul><ul><ul><li>Who should be involved in that decision? </li></ul></ul><ul><li>Adverse to risk-taking </li></ul><ul><ul><li>If we all decide together, none of us have to actually take responsibility for the decision…. </li></ul></ul>
    65. 72. Have we been successful? <ul><li>Administration: Budget </li></ul><ul><ul><li>Library acquisitions exempted from campus-wide budget cuts </li></ul></ul><ul><ul><li>$525,000 base budget increase </li></ul></ul><ul><ul><li>Allowed to submit deficit budget for 08/09 and 09/10 </li></ul></ul><ul><ul><li>Allowed to create 8 new librarian positions </li></ul></ul><ul><ul><li>Budget Open Forum (President/Provost) </li></ul></ul><ul><li>Students: Rudy Heinzl award </li></ul><ul><li>Faculty: Support for library budget </li></ul><ul><li>Donors: $1m this year </li></ul><ul><li>Peers: 2 librarians recognized </li></ul><ul><li>Community: Spectator article, CBC, CTV, BBC, other major news outlets </li></ul>
    66. 73. Questions?

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