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Try  Muller/Ravenell<br />Leading Transformational  Change<br />1<br />
Presentation Purpose<br />Assessing the leadership team<br />Understanding the purpose and benefit of the transformation t...
Identifying The Team	<br />This initiative will be driven by 4 key personnel:<br />3<br />
Why Is This Transition Essential? <br />4<br />
Developing A Pilot Program<br />5<br />Sr. Marketing Manager will promote the new movement to spark consumer interest<br /...
Transformation Timeline<br />6<br />
4 KPI’s Indicating High Performance and Strong Transition <br />7<br />
References<br />Fowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from http...
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Gb600.unit4.presentation

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Gb600.unit4.presentation

  1. 1. Try Muller/Ravenell<br />Leading Transformational Change<br />1<br />
  2. 2. Presentation Purpose<br />Assessing the leadership team<br />Understanding the purpose and benefit of the transformation to Kindle<br />The Pilot Program<br />The transformation timeline<br />4 KPI’s that indicate high performance<br />2<br />
  3. 3. Identifying The Team <br />This initiative will be driven by 4 key personnel:<br />3<br />
  4. 4. Why Is This Transition Essential? <br />4<br />
  5. 5. Developing A Pilot Program<br />5<br />Sr. Marketing Manager will promote the new movement to spark consumer interest<br />VP of Business Development will find a customer who will purchase our e-books via kindle for 1 semester – must negotiate a trial contract with Amazon <br />VP of Information Assurance will ensure that the right documents are published and electronically compatible<br />The pilot program will allow us to strategically plan how to reach our key performance indicators<br />
  6. 6. Transformation Timeline<br />6<br />
  7. 7. 4 KPI’s Indicating High Performance and Strong Transition <br />7<br />
  8. 8. References<br />Fowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from http://www.rayfowler.org/2010/03/31/top-ten-kindle-features/<br />Amazon to boost publishers' Kindle Store revenue. (2010, November 9). The Internet Database. Retrieved November 8, 2010, from http://boomnews.info/amazon-to-boost-publishers-kindle-store-revenue/<br />Krozser, K. (2010, January 11). Tools of Change, or the Future of Publishign Isn't What You Think IT IS [Web log post]. Retrieved November 8, 2010, from http://booksquare.com/tools-of-change-or-the-future-of-publishing-isnt-what-you-think-it-is/<br />Gonsalves, A. (2009, May 7). Kindle DX Poses Profitability Challenges to Publishers. Information Week. Retrieved November 8, 2010, from http://www.informationweek.com/news/personal_tech/reviews/showArticle.jhtml?articleID=217300642&pgno=1&queryText=&isPrev=<br />8<br />

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