20% of google searches have never been Made Before
20% of Google Searches Have
Never Been Made Before
Every day there are
6 billion Google
searches and 1 billion
of them are being
typed for the first
How do you market to searches
that don’t exist yet?
High quality, long-form content.
*Across 20,000 keywords, the average
content length for the top ten articles was
Longer articles get more links
Links to those articles (many more on the left)
Articles by length (longer articles on the left)
Longer articles build trust
Marketing experiments ran a test to see how short-form sales
pages compared to long-form ones on the same subject. The
result was a 30% increase in conversion for long-form copy.
Searches are getting longer
Longer articles are much more likely to fulfill a long-tail
search than shorter ones; simply because they have more
words to work with.
Google likes new stuff
Simply having a more recent date on your article will cause
it to outrank the competition…and we already know Google
likes longer articles.
Don’t: Get Lax on Quality: Longer does not mean
automatically better. If a 1000 word article can be conveyed
in 500 words, write it in 500 words. Long-form articles take
a lot more effort up front because it’s very difficult to come
up with interesting and compelling content that doesn’t
contain filler anecdotes and rants.
Don’t: Get Scope-Creep:
It’s tempting to get offtopic with longer articles because of how difficult it is to
intelligently fill up thousands of words on a narrow subject.
However, if long-form articles do get off-topic their value for
driving long-tail traffic is compromised.
Conclusion: The best way to prepare for mystery
searches is to create informative, in-depth articles that
peers link to and Google loves to rank. When 1 billion
people type in phrases that have never been searched
before, be the one to help them out.