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The Truth About Trust Series: The Myths of Online Reviews

Busting the fallacies surrounding online reviews, one myth at a time.

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The Truth About Trust Series: The Myths of Online Reviews

  1. 1. business.trustpilot.co.uk The Truth About Trust Series: The Myths of Online Reviews
  2. 2. business.trustpilot.co.uk Busting the fallacies surrounding online reviews, one myth at a time.
  3. 3. business.trustpilot.co.uk Myth 1 ONLINE REVIEWS ARE ALL FAKE!
  4. 4. business.trustpilot.co.uk Busted Although there is indeed a proportion of online reviews that are fake...
  5. 5. business.trustpilot.co.uk Busted FAKE Although there is indeed a proportion of online reviews that are fake... 9 out of 10 reviews are genuine and reflect how much your customers care.
  6. 6. business.trustpilot.co.uk Busted What’s more important is that...
  7. 7. business.trustpilot.co.uk Busted 79 % What’s more important is that... 79% of consumers trust online reviews as much as a personal recommendation
  8. 8. business.trustpilot.co.uk Myth 2 ONLINE REVIEWS HAVE NO EFFECT ON CONSUMER BEHAVIOUR!
  9. 9. business.trustpilot.co.uk Busted On the contrary, on-site reviews can...
  10. 10. business.trustpilot.co.uk Busted On the contrary, on-site reviews can... actually improve conversion rates by +58%
  11. 11. business.trustpilot.co.uk Myth 3 TODAY’S WEB SAVVY LOT AREN’T TAKEN IN BY SOMEONE ELSE’S OPINION!
  12. 12. business.trustpilot.co.uk Busted Over 50% of consumers in the 18 - 34 bracket trust the online views of strangers over those of friends and family.
  13. 13. business.trustpilot.co.uk Myth 4 CONSUMERS MAKE THEIR DECISIONS BASED ON PRODUCT DESCRIPTIONS!
  14. 14. business.trustpilot.co.uk Busted Except research shows that people find online reviews nearly 12 times more trustworthy than a manufacturer’s info-dump.
  15. 15. business.trustpilot.co.uk Myth 5 ONLY DISSATISFIED CUSTOMERS LEAVE REVIEWS!
  16. 16. business.trustpilot.co.uk Busted For every bad review collected...
  17. 17. business.trustpilot.co.uk Busted For every bad review collected... there are 12 positive reviews being posted.
  18. 18. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business:
  19. 19. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%)
  20. 20. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%) Average order uplift (2%)
  21. 21. business.trustpilot.co.uk 18 % The average sales uplift online reviews can bring to your business: Conversion uplift (11%) Average order uplift (2%) Visitor return rate (5%)
  22. 22. business.trustpilot.co.uk We know brands who embrace consumer reviews get more sales. We also know that most reviews are positively glowing [...] So why are so many companies still on the fence when it comes to really opening up? Mitch Joel, President of Twist Image
  23. 23. business.trustpilot.co.uk Download the free eGuide now: Business Owner’s Guide: The Power of Online Reviews Download Now!

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