When Good Brands Land on Bad Sites<br />Advertising Disasters of the Week, Sept. 26-30<br />
A Weekly Series of Digital Advertising Disasters<br />Each day, ads from good brands are being featured on terrible sites....
State of Inventory<br />These numbers reflect our aggregate analysis of multiple inventory sources.<br />Most brands are l...
This Week’s Brands with Problems<br />Buick<br />BMW<br />American Express<br />Sheraton<br />Showtime<br />Cadillac<br />...
Buick banner ad on a non-English site<br />
BMW ad also on a non-English site<br />
American Express ad next to Hindu tattoos<br />
Sheraton on “alcohol and drug backgrounds” site<br />
Showtime boxing ads on a girl’s dress up site<br />
Cadillac ad next to photos of scantily clad women <br />
JetBlue and Poland Spring ads next to tattoos<br />
Crest ad also on the same tattoo site<br />
Equinox on a children’s “create your avatar” site<br />
The Manhattan Hotel ad next to politically charged images, include Osama Bin Laden<br />
Quality Sites DO Exist.Ask us for A List.Www.TrustMETRICS.COM(917) 284-9676<br />
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Advertising disasters 09 30-11

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Advertising disasters 09 30-11

  1. 1. When Good Brands Land on Bad Sites<br />Advertising Disasters of the Week, Sept. 26-30<br />
  2. 2. A Weekly Series of Digital Advertising Disasters<br />Each day, ads from good brands are being featured on terrible sites.<br />This is because most ad inventory in exchange environments has not been well-vetted. This vetting problem is damaging brand equity and also eroding the value of campaign creative.<br />At Trust Metrics, we analyze tens of thousands of Web sites everyday for their value as potential advertising environments. <br />Each week, we’re going to share some of what we’re seeing. <br />In this fifth presentation, we’re flagging ten sites we’ve rated as poor environments for advertising.<br />All these sites are places that were previously on “good” or “quality” “safe” or “approved” lists at other organizations.<br />You be the judge.<br />
  3. 3. State of Inventory<br />These numbers reflect our aggregate analysis of multiple inventory sources.<br />Most brands are landing in that low, 79 percent, as seen in the following site examples.<br />The buying focus should be the premium, 9 percent, sites.<br />
  4. 4. This Week’s Brands with Problems<br />Buick<br />BMW<br />American Express<br />Sheraton<br />Showtime<br />Cadillac<br />JetBlue<br />Poland Spring<br />Crest<br />Equinox<br />Manhattan Hotel<br />
  5. 5. Buick banner ad on a non-English site<br />
  6. 6. BMW ad also on a non-English site<br />
  7. 7. American Express ad next to Hindu tattoos<br />
  8. 8. Sheraton on “alcohol and drug backgrounds” site<br />
  9. 9. Showtime boxing ads on a girl’s dress up site<br />
  10. 10. Cadillac ad next to photos of scantily clad women <br />
  11. 11. JetBlue and Poland Spring ads next to tattoos<br />
  12. 12. Crest ad also on the same tattoo site<br />
  13. 13. Equinox on a children’s “create your avatar” site<br />
  14. 14. The Manhattan Hotel ad next to politically charged images, include Osama Bin Laden<br />
  15. 15. Quality Sites DO Exist.Ask us for A List.Www.TrustMETRICS.COM(917) 284-9676<br />

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