Background on The Trust for Public Land.

1. History of The Trust for Public Land

2.  Huey Johnson—western regional director
of The Nature Conservancy
 Greg Archbald—California attorney
specializing in conservation
 With help from Doug Ferguson, Marty
Rosen, many others
Trust for Public Land founders

3. Project Lorax
The Trust for
Public Land
… born May 5, 1972

4. Golden Gate National Recreation Area
1970s

5. Golden Gate National Recreation Area—Wilkins Ranch
1970s

6. The first office
1970s

7. Getting started
1970s

8. “Weeds in a city
lot convey the
same lessons as
the redwoods.”
Have you read Leopold?

9.  To acquire and preserve open space
land to serve human needs
 To operate as the first self-sustaining
conservation organization in the nation
 To create a new profession
 To pioneer new techniques of land
preservation and funding
Founding goals

10. Early programs
 Urban Land Program—city parks,
playgrounds, and gardens
 Public Land Program—acquiring land
for public parks and conservation areas
 Land Trust Program—training local
land trusts

11. Urban Land Program
1970s

12. 39th Ave. Community Garden—Oakland
1970s

13. Eastward ho!
1970s

14. Public Lands Program
1970s

15. Cape Romano—Florida
1970s

16. Land Trust Program
1970s

17. Marty Rosen, third Trust for Public Land president

18. The Trust for Public Land staff, 1979

19.  Staff: 47
 Operating budget: $1.8 million
 Cumulative number of projects completed: 83
 Cumulative acreage preserved: 29,700
 Cumulative fair market value: $42,000,000
The Trust for Public Land in 1980

20. Martin Luther King, Jr. Historic Site—Atlanta
1980s

21. Grace Marchant Garden—San Francisco
1980s

22. West Side Garden—New York
1980s

23. De Soto Project—Florida
1980s

24. Columbia River Gorge—Washington/Oregon
1980s

25. Hope Valley, Northern Sierra—California
1980s

26.  Staff: 136
 Cumulative number of projects completed: 641
 Cumulative acreage preserved: 472,865
 Cumulative fair market value: $495,000,000
The Trust for Public Land in 1990

27.  Increase presence in urban areas
 Undertake a broad diversity of programs in both
landscapes and communities
 Protect “signature” lands
 Support local land trusts
 Actively market The Trust for Public Land nationally
 Foster innovation and research
 Foster diversity and excellence in staff
Second Strategic Plan—1991

28.  More state and local projects
 Beyond projects to programs
 The emergence of state offices
 Green Cities Initiative continues urban emphasis
 The rise of conservation finance and other services
The 1990s

29. Walden Woods—Massachusetts
1990s

30. The Concert for Walden Woods
1990s

31. Mountains to Sound Greenway—Washington
1990s

32.  Expand into 30 cities
 Lead in raising $3 billion for parks
 Expand advisory councils
 Build public awareness of conservation
 Increase fundraised revenue
 Celebrate diversity
 Invest in staff development
Third Strategic Plan—1997

33. The Chattahoochee River—Georgia
1990s

34. New York community gardens
1990s

35. Leadership transition, 1998

36.  Staff: 241
 Revenue: $43,300,000
 Cumulative number of projects completed: 1,930
 Cumulative acreage preserved: 1,204,596
 Cumulative fair market value: $1,922,000,000
The Trust for Public Land in 2000

37. Connecticut Lakes
2000s

38. Gaviota Coast—California
2000s

39.  Decrease in available public funds
 Much-needed city projects require private support
 Launch of The Trust for Public Land’s first
comprehensive campaign in 2012
 Marketing focus on clarifying message and
supporting philanthropy
The 2000s: focus on philanthropy

40.  PARKS FOR PEOPLE
City and suburban parks, playgrounds,
gardens, and natural areas
 OUR LAND AND WATER
Wilderness, watersheds, coasts,
and rivers
What we do: our initiatives

41.  CONSERVATION VISION
Planning based on community priorities
 CONSERVATION FINANCE
Raising funds, including through ballot
and legislative measures
 CONSERVATION TRANSACTIONS
Acquiring park and conservation lands
 PARK DESIGN AND DEVELOPMENT
Oversight of park design, construction,
and stewardship planning
 RESEARCH AND EDUCATION
On park and conservation topics
How we do it: our services

42.  120 million more Americans over the next
45 years–an increase of 40 percent
 More than 2 million acres lost to development
per year
 More than 1/3 of children overweight or obese
“Land for People” never more important

43. “Land for People” never more important

44. Since The Trust for Public Land’s inception …
 Projects: 5,300
 Acres: 3.1 million
 Value: $7 billion
 Served: >10 million people

45. Percival Baxter
Katahdin Lake—Maine
2000s

46. Santa Fe Railyard Park + Plaza
2000s

47. Olympic Sculpture Park—Seattle
2000s

48. Cahuenga Peak—Los Angeles
2000s