The ABCs of SEO


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SEO in a simple ABC language.

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The ABCs of SEO

  1. 1. Trust eMedia In a Simple ABC Language.
  2. 2. Achieve proper length tags and titles.Try sticking to 65 characters or less in page titles.Meta Description should be roughly around 150 characters. Google does not care ifyour description is 150 characters or 500 characters, but they only show the first 150characters in search results.Note: Google may use the meta description as the snippet shown below the title inthe search results. Word your description to attract visitors by providing more detailedinformation about your webpage content.Place carefully thought out keywords in your keyword tag.Note: Google does not use meta description or meta keywords in its algorithm.
  3. 3. Be keyword specific in your page title.Place your keywords at the beginning of your page title.Optimize your description and keywords for 2-3 keyword phrases.Each page title of your website should be different for each webpage.Each page should be optimized for 2-3 keyword phrases per page.
  4. 4. Create h1, h2 and h3 headings on each page of your website.<h1></h1> tags should be placed around your main page heading.<h2 – h3, and beyond h4, h5, etc.> tags should be placed throughout the remainder ofthe page text in order of importance.
  5. 5. Do place your keywords in the urls of your website pages.For example:My website pages are not: they should be:
  6. 6. Emphasize keyword importance on your webpages by bolding your page heading andsome of your keyword text. Example: Trust eMedia is an inbound marketing agency located in Southeastern Wisconsin providing lead generation services to businesses who are looking to increase leads and web traffic and convert those leads to sales.
  7. 7. Forget about image links.Try making the majority of your webpage linkstext navigation links and not image navigation links.Google cannot read images and your site may not beindexed properly. This includes your main navigationmenu as well.
  8. 8. Get it off the top.If you have some image navigation links on your site, place them off to the side or to thebottom of your website. You want to have as much keyword rich text from your websiteas close to the top of your coding as possible.
  9. 9. Have alt tags in every image on your website.Alt tags provide users who have images turned off with a description of what aparticular image is about. It is also a great place to use some keywords.Example: <img src=“” alt=“trust emedia logo”>
  10. 10. Insert keywords throughout your text withoutoverpopulating.If you read your website text and it doesn’t make anysense because of all your keywords, than you haveoverstuffed your page. You should have a nice flowof text that makes sense with a few keywords sprinkledthroughout the page.
  11. 11. Join social media networks.These are important pieces of your SEO strategy.Social networks help generate inbound links to content on your website.Google places great authority on the amount of quality inbound links coming to yourwebsite. This helps increase page rank on Google.
  12. 12. Keep posting blogs.Each blog you create is indexed with Google as another web page.The more web pages you have, the more content you have.The more content and pages you have, the more inbound links you have as well asopportunities to rank for choice keywords.Statistics show that blogging creates 70% more leads over companies that do not blog.
  13. 13. Leave comments.Find approximately five blogs to be active on.Start commenting on those blogs and participating ona regular basis.These blogs are great places for people to get to knowyou and your business. You can also promote your ownblog and develop a community around your blog as well.
  14. 14. Make link text count.When creating an inbound link to your own website, do not link like this:http://www.trustemedia.comOr with words such as “Click Here”. Click here to download our eBook.Use relevant keywords in your link, such as:Download our eBook on inbound marketing best practices.The words “inbound marketing best practices” will be the link (anchor) text back to thewebsite.
  15. 15. Never use techniques such as hiding links in small letters or placing text on your pagethat is the same color of your background (in order to hide it).Google is smart and may penalize your website for these types of tactics. If Googlepenalizes your website, it will not rank with Google. You will need to fix your errors andresubmit your site for consideration to their search engine.
  16. 16. Optimize for 1-3 keywords or keyword phrases perpage.Do not try for any more than this. If you would like torank for another keyword, then create a new pageoptimized for that keyword.
  17. 17. Place keywords in your <h> heading and bold theheading.Place keywords in your body and bold some of yourkeywords, preferably in your first couple sentences.Be sure to place keywords at the end of your body textas well.
  18. 18. Quit trying to rank for every city in your community.This won’t happen.Instead, try ranking for each city individually by optimizing a webpage on your websitefor each city. Pick the most important cities on your list. Pick two or three.
  19. 19. Remarkable content needs to be created on a regularbasis and promoted. Content creates more inboundlinks to your website, more traffic, more leads, andultimately more conversions.
  20. 20. See about creating a 301 redirect between your two domains so that one of yourwebsites gets all the SEO credit. Google will then know that they are the same websiteand not two separate websites with duplicate content.For example: and http://trustemedia.comGoogle needs to know that these two websites are the same.The SEO credit will then not be divided between the two sitesand one site will get all the SEO credit instead.
  21. 21. Take the time to organize your site logically.Web visitors should be able to find whatthey need in a logical category order fromyour main menu. Submit your site map toGoogle.
  22. 22. User friendly.Your site should be user friendly.Your site should be easily navigated andwithout a lot of images that would slowload time.
  23. 23. Video creation is great piece of content marketing thatcan be shared across the web.Placing videos on your website to share and download isa fine practice.Just be careful and do not get carried away.For instance, a website totally made up of flash video willnot be able to rank well on Google. It probably can’teven be read. Flash video can be a great aspect of yourwebsite, just not your entire website.Also, remember to think about your load time.
  24. 24. Work on finding keywords by using your Google analytics reports. See what others arealready typing to find your website.Check out your competitors and see what keywords they are trying to rank for. You mayfind an opportunity to rank above them in the search engines for specific terms. Youcan perform this manually or retrieve detailed information with the Hubspot software.
  25. 25. “X” out trying to rank for any keywords that are toogeneralized and over-popular.Try ranking for more detailed keyword phrases. Severallong-tail keyword phrases usually will bring you moretraffic than a few mainstream keyword phrases.Use the Hubspot software to help you. Try the freeKeyword Grader online.
  26. 26. Yahoo and DMOZ submissions should be completed.Yahoo and DMOZ are directories. Please note it may take a long time to be listed in thedirectories. They are powered by humans and are selective. If you are listed withdirectories, then crawler-based search engines are more likely to find your site and addit to their listings for free. Crawler-based search engines also place importance ondirectory listings in their page ranking systems.
  27. 27. Zigzag your efforts.Link consistently site-wide. Don’t keeplinking to your home page over and over,again. Link to different pages throughoutyour website.Use various keyword phrases in yourinbound text links. Don’t keep using thesame linking text over and over, again.Link to your website with variations ofyour keyword phrases.
  28. 28. Trust eMediaConclusion of In a Simple ABC Language.
  29. 29. Trust eMedia Trust eMedia Lake Geneva, WI 53147 262-204-PULL (7855)