Social Media MarketingSocial Media Marketing
Statistics
GlobalInternet Users  Photo Credit: Jess3
90 Trillion  The number  of emails sent on  the Internet in 2009.Source: Jess3
500 Million Active Facebook UsersPhoto Credit: Oversocialized   Source: Tech Herald
126 Million  The number of blogs on the Internet.Source: Jess3
10 Billion+ Tweets Sent on Twitter            Since 2006                          Source: Mashable
2 Billion Videos Are Streamed                 Each Day On YouTubePhoto Credit: jonsson                 Source: Techcrunch
What is Social Media Marketing?
Social Media Marketing is the process ofdeveloping valuable and remarkable content andallowing others to share your messag...
Social Media is a Conversation.Listen and then Respond to your Audience.
Your Links are Extremely Valuable to            Social Media
“Social Media Monitoring Collects OnlineMentions for Measurement and Response”
Blogs are Digital Publicationsthat can be read and shared online. They also          allow for public comments.
Blogging and B2C and B2B LeadsSource: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads GeneratedSource: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
“Facebook is a social utility that connectspeople and businesses with friends and otherswho work, study and live around th...
Facebook Fan Pages are Especially forBusinesses. Businesses can communicatewith their Fans who are Current Customers      ...
“Twitter is like a Text Message with a BPhoto Credit: ydhsu                    To The World”
Businesses Use Twitter to Converse with Prospects,Provide Customer Service and Drive Website Traffic.
Social Media is for Leads and Sales    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is for B2B and B2C  Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media can Produce Lead Generation       and a Return on Investment.
Plant and Watch Your Garden GrowRemember, it takes time to earn trust, develop relationships, be   seen as an industry exp...
Word of Mouse = Return on Connections
Direct Reach and Referrals   When your connections are ready to buy or havefriends ready to buy, your business will be rig...
Absence from Social NetworksYour presence shows you are invested in earning their trust.   Your absence gives the consumer...
CredibilityWebsites have a corporate feel. Being active in socialmedia, allows you to show you have nothing to hide       ...
Reputation If for some reason, something negative is said aboutyou, you are there to respond appropriately and showcustome...
Crisis Management Have a voice when problems arise in your company.The plane which landed in the Hudson was tweeted inten ...
Brand Management    Your brand will be in front of millions of potentialcustomers. Your company name and logo will be etch...
SEO Google gives more authority to inbound links to yourwebsite than it does keywords. Imagine the inboundlinks you have c...
Links•Search engines measure website importance on the amount of quality inbound links.                           •Links b...
Blogs    By 2013, 128 Million People in the US will be         Reading Blogs on a monthly basis.By 2013, 38 Million People...
Blogs
Blogs   Milwaukee ranks 3rd in the nation for Bloggers.    Chicago ranks 7th in the nation for Bloggers.Minneapolis/St. Pa...
Marketing Spend Projections
Social Media Growth
Social Media GrowthBy 2014, nearly 2/3 of all internet users – 164.9 million   people will be regular visitors to social n...
Twitter  What is happening in 140 characters or less.Did you know Dell generated 6.5 million dollars in      revenue from ...
FacebookFacebook has surpassed Google quite a few times nowas the website with the most traffic. Facebook is ranked#1 by G...
FacebookFacebook seen a 145% increase in the last year.
Facebook
YouTube, Vimeo, & other Video ChannelseMarketer projects there will be 144 million online video              viewers in th...
Who Consumers Trust
Who Consumers Trust
Who Consumers Trust
Media StatsNationally, there are 48.4 million newspapers circulated daily.       285 million viewers watch television mont...
How to Track Social Media                  Track Website Hits               Track Landing Page Hits             Monitor yo...
Rules of EngagementThe Rules of Engagement1.    Give your readers valuable information.2.    Post content that is interest...
Pulling the Customer to You     We now have a customer that can throw away your postcard,spam out your emails, and skip yo...
Trust eMediaTrust eMedia will help you develop a custom social media marketing strategy unique                            ...
Trust eMedia                Our daily and monthly maintenance plans include:                         •Find relevant people...
Tracy Terry     Trust eMediaLake Geneva, WI 53147    262-203-1482info@trustemedia.comwww.TrusteMedia.com     54
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Social Media Marketing Overview Provided by Tracy Terry of Trust eMedia. www.TrusteMedia.com. info@trustemedia.com. 262-204-7855.

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Social Media Presentation

  1. 1. Social Media MarketingSocial Media Marketing
  2. 2. Statistics
  3. 3. GlobalInternet Users Photo Credit: Jess3
  4. 4. 90 Trillion The number of emails sent on the Internet in 2009.Source: Jess3
  5. 5. 500 Million Active Facebook UsersPhoto Credit: Oversocialized Source: Tech Herald
  6. 6. 126 Million The number of blogs on the Internet.Source: Jess3
  7. 7. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable
  8. 8. 2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
  9. 9. What is Social Media Marketing?
  10. 10. Social Media Marketing is the process ofdeveloping valuable and remarkable content andallowing others to share your message across the world wide web.Your Fans Spread Your Company’s Message.
  11. 11. Social Media is a Conversation.Listen and then Respond to your Audience.
  12. 12. Your Links are Extremely Valuable to Social Media
  13. 13. “Social Media Monitoring Collects OnlineMentions for Measurement and Response”
  14. 14. Blogs are Digital Publicationsthat can be read and shared online. They also allow for public comments.
  15. 15. Blogging and B2C and B2B LeadsSource: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  16. 16. # Blog Articles By Leads GeneratedSource: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  17. 17. “Facebook is a social utility that connectspeople and businesses with friends and otherswho work, study and live around them throughphotos, videos, contests, and status messages.”
  18. 18. Facebook Fan Pages are Especially forBusinesses. Businesses can communicatewith their Fans who are Current Customers and Future Prospects.
  19. 19. “Twitter is like a Text Message with a BPhoto Credit: ydhsu To The World”
  20. 20. Businesses Use Twitter to Converse with Prospects,Provide Customer Service and Drive Website Traffic.
  21. 21. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  22. 22. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  23. 23. Social Media can Produce Lead Generation and a Return on Investment.
  24. 24. Plant and Watch Your Garden GrowRemember, it takes time to earn trust, develop relationships, be seen as an industry expert, and establish your presence. Expect to see results in a 90 day – 6 month period.
  25. 25. Word of Mouse = Return on Connections
  26. 26. Direct Reach and Referrals When your connections are ready to buy or havefriends ready to buy, your business will be right at the top of their minds.
  27. 27. Absence from Social NetworksYour presence shows you are invested in earning their trust. Your absence gives the consumer no option toestablish any type of connection with your business
  28. 28. CredibilityWebsites have a corporate feel. Being active in socialmedia, allows you to show you have nothing to hide and can be trusted.
  29. 29. Reputation If for some reason, something negative is said aboutyou, you are there to respond appropriately and showcustomers how you care about their concerns and you will earn their trust. Approximately 80% of negative commentors continue to be repeat customers after a company has responded to them. What if you weren’t there at all?
  30. 30. Crisis Management Have a voice when problems arise in your company.The plane which landed in the Hudson was tweeted inten minutes. Can you reach your customers that fast without social media?
  31. 31. Brand Management Your brand will be in front of millions of potentialcustomers. Your company name and logo will be etched in their minds.
  32. 32. SEO Google gives more authority to inbound links to yourwebsite than it does keywords. Imagine the inboundlinks you have created with social media. Especially,when your message has been re-tweeted and shared across the internet.
  33. 33. Links•Search engines measure website importance on the amount of quality inbound links. •Links build traffic to your website •Links give meaning to website based on the text used in the link •Rotation of relevant keywords is necessary •Internal links count in this process as well •Promotion of your links of social networks increases search engine rank and traffic •Social networks and blogs may already be linking to your competition and not you.
  34. 34. Blogs By 2013, 128 Million People in the US will be Reading Blogs on a monthly basis.By 2013, 38 Million People in the US will be blogging.Both Stats reflect a 50% increase over current levels.
  35. 35. Blogs
  36. 36. Blogs Milwaukee ranks 3rd in the nation for Bloggers. Chicago ranks 7th in the nation for Bloggers.Minneapolis/St. Paul ranks 9th in the nation for Bloggers.
  37. 37. Marketing Spend Projections
  38. 38. Social Media Growth
  39. 39. Social Media GrowthBy 2014, nearly 2/3 of all internet users – 164.9 million people will be regular visitors to social networks.
  40. 40. Twitter What is happening in 140 characters or less.Did you know Dell generated 6.5 million dollars in revenue from their Twitter presence? They listened to their customers.
  41. 41. FacebookFacebook has surpassed Google quite a few times nowas the website with the most traffic. Facebook is ranked#1 by Google as the top internet site. Facebook has so many users, it could be it’s own country.
  42. 42. FacebookFacebook seen a 145% increase in the last year.
  43. 43. Facebook
  44. 44. YouTube, Vimeo, & other Video ChannelseMarketer projects there will be 144 million online video viewers in the US this year.
  45. 45. Who Consumers Trust
  46. 46. Who Consumers Trust
  47. 47. Who Consumers Trust
  48. 48. Media StatsNationally, there are 48.4 million newspapers circulated daily. 285 million viewers watch television monthly. 14 billion monthly internet searches.
  49. 49. How to Track Social Media Track Website Hits Track Landing Page Hits Monitor your links on sites Monitor mentions on sites Track sales/new business leads Measure buzz Measure your community Measure your reach
  50. 50. Rules of EngagementThe Rules of Engagement1. Give your readers valuable information.2. Post content that is interesting to your readers and has them returning.3. Comments give readers a change to leave feedback and interact with you.4. Create sidebars on your blogs that provide information and interaction.5. No one cares about you, except you.6. Become part of the conversation and give praises to your community members.7. Find potential customers where they are and listen to them.8. Be clear on your objective: branding, lead generation, knowledge, credibility, customer relations, promotion, sales, crisis management, PR.9. Post and comment frequently.10. Answer queries.11. Post questions publicly to your community.12. Do not be afraid of new marketing and do not be afraid to lose control.13. Your fans spreading your content all over the internet is phenomenal.14. Let it happen.
  51. 51. Pulling the Customer to You We now have a customer that can throw away your postcard,spam out your emails, and skip your commercial on television. You canno longer push yourself at the customer as traditional marketing taught you to do. Because of the upper hand of the customer to not putanything in their face that they do not want in their face, you must pullthe customer to you: make friends, join their community, and establish a relationship with them. Allow them to opt-in to YOU. You must earn their attention.
  52. 52. Trust eMediaTrust eMedia will help you develop a custom social media marketing strategy unique to your business. We will help you: Determine goals for your social media Create a social media strategy that will lead to accomplishing your goals Assess your competitors in social media Narrow your target audience in social mediaCreate a friendly message focusing on your brand to be used in social media profiles Designate keywords for Search Engine Optimization Create groups on social media sites that pre-qualify your connections Modify, if necessary, any current social media activities Use our social media strategy to help build partnerships Answer any questions that you may haveWe will work with you every step of the way. Your satisfaction is our greatest reward.
  53. 53. Trust eMedia Our daily and monthly maintenance plans include: •Find relevant people to follow on Twitter •Join or Create LinkedIn groups relevant to your business and audience •Send invitations to become a fan of your Facebook page and other profiles •Initial profiles and status’s created among all your social networks•Distribute content in the right places and build relationships with your connections •Create strategic updates on a consistent basis •Promote events, coupons, contests, and other news •Acquire valuable customer feedback •Build your targeted followers •Drive pre-qualified leads to your web site •Monitor and track your messages and replies •Initiate introductions to potential partners •Create high visibility in search engines •Increase traffic, exposure, and brand recognition •Notify you of any online reviews of your business •Create your blog and post weekly blogs relevant to your industry •Create inbound links ranking you higher in Google organic website listings We will help you Create Quality Cliques!
  54. 54. Tracy Terry Trust eMediaLake Geneva, WI 53147 262-203-1482info@trustemedia.comwww.TrusteMedia.com 54

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