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Fundamental of Business Analytics, 2015.08.08 (Truong Bomi)

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What is Business Analytics?
Why using Business Analysis?
How to execute Business Analysis?
3 Examples

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Fundamental of Business Analytics, 2015.08.08 (Truong Bomi)

  1. 1. Brought to you by: Truong Bomi Thu quan doanh nhan Business Analytics Fundamental
  2. 2. What is Business Analytics? Managerial Marketing Identify & understand PATTERNS …and make them WORK for us for today…
  3. 3. Why using Business Analysis? Since we always have to measure something in decision process…
  4. 4. The data received from sensors is used to accurately identify other road users, their BEHAVIOR PATTERNS, and more.
  5. 5. Big data backed by powerful analytics HOLD THE KEY TO UNDERSTANDING: 1. Why some patients never responds to treatment 2. Why some patients initially respond and then relapse 3. Why some patients have long-lasting responses
  6. 6. Acquisition Activation Retention Revenue 37% 28% 45% 1000 370 104 47 You need to measure CONVERSIONS at each step
  7. 7. How to execute Business Analysis? Problem Definition Data Study Data Preparation Analysis & Modeling Evaluation Reporting & Deployment Determine problem objectives Assess situation Determine data mining goals Produce project plan Collect data Explore data Verify data quality Clean data Construct data Format data Select analysis/ modeling technique Build model Generate analysis outcomes Evaluate result Review process Determine what’s next Plan deployment Plan monitoring and maintenance Produce final report
  8. 8. EXAMPLES
  9. 9. 156 applicants 57% 43% Male Female Male Female Total 89 67 156 135 Americans 0 6 29 41 36 21 4 6 2 4 4 1 0 0 0 0 0 0 0 0 0 0 0 2 Younger 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 Older Demographic by Age 154 people from 18 - 39 Total Americans 87% Non- American 13% Demographic by Nationality DEMOGRAPHIC
  10. 10. BEVERAGE COMSUMPTION BEHAVIOR 0 20 40 60 80 100 120 140 160 180 1 2 3 4 5 6 Beverage Preferences Coffee Soda Energy Drink Tea Juice Water Rankings (1-6), 1 = highest 7 83 3 53 2 26 Coffee Tea Energy Drink Juice Soda Others Which Drink Do You Think is Most Healthy? 4% 48% 2% 30% 1% 15% Coffee Tea Energy Drink Juice Soda Others
  11. 11. WHY NON-TEA DRINKERS SAID THEY DON’T DRINK TEA 55 27 5 22 3 7 31 4 Tasteless It’s too weak to make me energetic Tea is for British, not for Americans Brewing process is complicated Drinking tea is a waste of time It’s not a cool drink in social events Others N/A 36% 17% 3% 14% 2% 5% 20% 3% Tasteless It’s too weak to make me energetic Tea is for British, not for Americans Brewing process is complicated Drinking tea is a waste of time It’s not a cool drink in social events Others N/A
  12. 12. 10% 42% 48% Drink Hot Tea vs. Cold Tea vs. Both Hot Cold Both 46% 8% 6% 35% 5% What kind of tea do you usually drink? Tea bags Loose tea leaves Tea powder Bottled tea beverages Others WHAT KIND OF TEA DO AMERICANS DRINK? 18% 63% 5% 1% 13% Where do you usually get your tea? Coffee shop Grocery or Convenience store Vending machine Online store Others WHERE DO YOU USUALLY GET YOUR TEA?
  13. 13. EXAMPLES
  14. 14. RAW DATA
  15. 15. 128 12 8 3 0 20 40 60 80 100 120 140 Thường Đông lạnh Pha lóc Pha lóc + Đông lạnh Số lượng PO theo loại hàng ANALYSIS
  16. 16. 85% 8% 5% 2% Tỷ lệ PO theo loại hàng Thường Đông lạnh Pha lóc Pha lóc + Đông lạnh ANALYSIS 85% 15% Tỷ lệ ĐH thường vs. tươi sống ĐH thường ĐH tươi sống
  17. 17. 7% 93% Tỷ lệ ĐH qua ngày ĐH qua ngày ĐH ngày mới ANALYSIS
  18. 18. EXAMPLES
  19. 19. RAW DATA
  20. 20. What is the average number of reservations per month?1 562 604 455 688 Which color appears maximum number of times as the most dominant color of they day through 2014?2 Blue Green Yellow Red Which day of the week below had the most reservations in 20114 when the dominant balloon color is Black?3 Wed Fri Sat Sun If you could add 5 hot air balloons to any day of the week in the month of May, which day of the week you should add them to (reservations vs. total balloon capacity)? 4 Thu Fri Sat Sun
  21. 21. Business Analytics Click For more Growth Hacking stories Fundamental

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