Creating Trust in
Agriculture
Focus on Antibiotic Use – April 1, 2014
1
2
Why U.S. Farmers & Ranchers Alliance?
3
4
Time to Fight?
5
We Can Turn Today’s War
Into a Conversation.
6
Led by Farmers and Ranchers…
7
THE LANGUAGE
THAT WORKS
9
10
11
12
13
Maslansky survey, October 2011
14
15
Maslansky survey, October 2011
16
Maslansky survey, October 2011
17
18
Maslansky survey, October 2011
19
20
— Farmer, Indiana
MORE PRECISE USE
21
22
23
ANTIBIOTICS
24
25
26
27
USFRA ACTIVITIES
28
29
32
33
36
37
40
Farmland Trailer
41
Coming Soon
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group
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Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group

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USFRA Antibiotics Messaging and Antibiotics Working Group - Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014_niaa_how_animal_agriculture_will_thrive

Published in: Marketing, Business, Technology
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  • Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group

    1. 1. Creating Trust in Agriculture Focus on Antibiotic Use – April 1, 2014 1
    2. 2. 2
    3. 3. Why U.S. Farmers & Ranchers Alliance? 3
    4. 4. 4
    5. 5. Time to Fight? 5
    6. 6. We Can Turn Today’s War Into a Conversation. 6 Led by Farmers and Ranchers…
    7. 7. 7
    8. 8. THE LANGUAGE THAT WORKS
    9. 9. 9
    10. 10. 10
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. Maslansky survey, October 2011 14
    15. 15. 15
    16. 16. Maslansky survey, October 2011 16
    17. 17. Maslansky survey, October 2011 17
    18. 18. 18
    19. 19. Maslansky survey, October 2011 19
    20. 20. 20 — Farmer, Indiana
    21. 21. MORE PRECISE USE 21
    22. 22. 22
    23. 23. 23
    24. 24. ANTIBIOTICS 24
    25. 25. 25
    26. 26. 26
    27. 27. 27
    28. 28. USFRA ACTIVITIES 28
    29. 29. 29
    30. 30. 32
    31. 31. 33
    32. 32. 36
    33. 33. 37
    34. 34. 40
    35. 35. Farmland Trailer 41
    36. 36. Coming Soon

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