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John Blue - Social Media 101, Things Have Changed Since School Let Out

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Social Media 101, Things Have Changed Since School Let Out

John Blue provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel's value for campaigns. These slides were presented in an Agricultural Relations Council (ARC) webinar held October 26, 2017.

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John Blue - Social Media 101, Things Have Changed Since School Let Out

  1. 1. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community Creation
  2. 2. http://agtoday.us/some-101-ref-info
  3. 3. 1793 The Pennsylvania Evening Post becomes America's first daily newspaper. 1851 Selling for a penny a copy, the New York Times debuts. 1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming. 1962 Agri-Marketing magazine started 1984 United States newspaper circulation peaks at 63 million people 191 Years
  4. 4. 1995 The American Reporter first daily newspaper on Internet 2004 Podcasting started 2004 Facebook launched 2005 YouTube launched 2006 Twitter launched 2010 Facebook passed 63 million US people 15 Years
  5. 5. Landscape
  6. 6. Landscape
  7. 7. Social Media
  8. 8. Social Media Today
  9. 9. Why Social Media?
  10. 10. Why Social Media?
  11. 11. Why Social Media?
  12. 12. Why Social Media?
  13. 13. Why Social Media?
  14. 14. Why Social Media?
  15. 15. https://conversationprism.com/
  16. 16. https://conversationprism.com/
  17. 17. Via Pew Research Center http://agtoday.us/2j8OS6S
  18. 18. Via Pew Research Center http://agtoday.us/2j8OS6S
  19. 19. Via Pew Research Center http://agtoday.us/2j8OS6S
  20. 20. Trends http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/
  21. 21. Energy required to participate in social&digital
  22. 22. Energy required to participate in social&digital
  23. 23. Setting up web sites
  24. 24. Figuring out blogging
  25. 25. Figuring out how to find things
  26. 26. Figure out how to sell things
  27. 27. There is little energy required to participate in social&digital (frictionless)
  28. 28. Most of the activity we do today is send messages to others
  29. 29. Sharing is a key element of the sending of messages we send
  30. 30. Discovery, instead of “finding things”, is new focal point for many people
  31. 31. Buying things, as always, is what people continue to do
  32. 32. There are many more private, velvet rope digital communities
  33. 33. There are many more private, velvet rope digital communities
  34. 34. Then Now
  35. 35. Then Now
  36. 36. Then Now
  37. 37. Then Now
  38. 38. Then Now
  39. 39. Now
  40. 40. Then Now blinders
  41. 41. Then Now
  42. 42. Then Now
  43. 43. Then Now
  44. 44. Read: bitly.com/your-attention
  45. 45. 11 years of Tweets! posts go away! Then Now
  46. 46. Then Now
  47. 47. http://agtoday.us/top-aug-2017 Then Now
  48. 48. http://agtoday.us/top-aug-2017 Then Now
  49. 49. Then Now http://agtoday.us/top-aug-2017
  50. 50. http://agtoday.us/periodic-seo-table Then Now
  51. 51. http://agtoday.us/periodic-seo-table Then Now
  52. 52. http://agtoday.us/periodic-seo-table Then Now
  53. 53. PageRankThen Now
  54. 54. PageRankThen Now
  55. 55. PageRankThen Now
  56. 56. http://agtoday.us/2017-banner-ad-stats BuzzFeed Then Now
  57. 57. http://agtoday.us/2017-banner-ad-stats BuzzFeed Then Now
  58. 58. http://agtoday.us/2017-banner-ad-stats BuzzFeed Then Now
  59. 59. http://agtoday.us/2017-banner-ad-stats BuzzFeed Then Now
  60. 60. Then Now
  61. 61. Then Now
  62. 62. Then Now
  63. 63. Then Now
  64. 64. Then Now
  65. 65. Then Now
  66. 66. Then Now
  67. 67. Then
  68. 68. Now https://xkcd.com/1239/
  69. 69. Then Now
  70. 70. Then Now http://agtoday.us/how-to-create-social-media- policy
  71. 71. Metrics help you know if you are getting to where you want to be
  72. 72. $ Google Analytics Twitter analytics Facebook metrics Bitly links YouTube metrics
  73. 73. Check out the new
  74. 74. Check out the new
  75. 75. Use in campaign? Keep using? Do I have the resources? What are these?
  76. 76. Rules of thumb will continue to exist
  77. 77. Still on MySpace?
  78. 78. Plan for them
  79. 79. Privacy
  80. 80. Other ways to identify what is coming?
  81. 81. Two great resources: for ROI see Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white- belt (affiliate link). And for measurement, see Marketing Blue Belt, also by Christopher S. Penn, http://agtoday.us/marketing-blue- belt.
  82. 82. Take aways Develop a way to stay connected to trends in your area of interest or need. Take advantage of opportunities to try out new approaches to discover and play. Implement with measurable goals in mind. Always ask “Is it still 'Worth It'?"
  83. 83. Truffle Media Any Questions?
  84. 84. Contact Information info@TruffleMedia.com @TruffleMedia TruffleMedia.com/Facebook (877) 558-7833 TruffleMedia.com
  85. 85. Truffle Media Ned Arthur, Director of Sales and Content Development John Blue, Chief of Community Creation
  86. 86. Thanks

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