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Helena Bottemiller - Agriculture’s Voice in Today’s Media


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Agriculture’s Voice in Today’s Media - Helena Bottemiller, Food Safety News Washington Correspondent, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

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Helena Bottemiller - Agriculture’s Voice in Today’s Media

  1. 1. + Agriculture’s Voice in Today’s Media Helena Bottemiller, Washington Correspondent Food Safety News
  2. 2. + About Food Safety News  Free, daily, online newspaper dedicated to food safety  Founded in 2009 by Marler Clark  Active on social media  We cover foodborne illness outbreaks, recalls, food politics  Our audience  Federal agencies, industry, consumers, mainstream media
  3. 3. + Distrust in Media, Distrust in Ag  According to Gallup... Americans remain largely distrusting of the news media, 55% say they have little or no trust in the media to report the news fully, accurately, and fairly, and 60% perceive bias one way or the other.  According to U.S. Farmers and Ranchers… 42% of consumers say the U.S. is headed on the wrong track in the way we produce food. 19% don’t know, 39% say right direction.
  4. 4. + The half-billion egg recall  In August 2010, CDC links 1,470 reported illnesses to Salmonella Enteritidis-contaminated shell eggs.  Wright County Egg and Hillandale Farms, both in Iowa, initiate nationwide recalls, totaling 550 million eggs.  Two dozen brands, a dozen retailers affected
  5. 5. + Iowa
  6. 6. + Outside view
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  9. 9. + The hearing… and the coverage Federal investigators found piles of manure up to eight feet tall, live mice, pigeons and other birds inside the hen houses at two egg farms suspected of causing a nationwide outbreak of salmonella illness, officials said Monday. – Washington Post, August 31, 2010 CNN Clip: