Don Butler - Proactive Animal Well-being Initiatives


Published on

Proactive Animal Well-being Initiatives - Don Butler, Director, Government Affairs, Murphy-Brown LLC, from the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?, April 28 - 29, 2010, Washington, DC, USA.

More presentations at

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • PQA Plus has three distinct components:
    1. Individuals can become certified through an education program;
    2. Producer farms can receive PQA Plus site status designation through an on-farm site assessment; and
    3. As part of a third-party verification process, sites will be randomly selected to participate in an on-farm survey. Results will track the program’s progress and determine opportunities for continuous improvement.
  • PAACO = Professional Animal Auditor Certification Organization
  • Don Butler - Proactive Animal Well-being Initiatives

    1. 1. Social Responsibility in the US Pork Industry Don Butler, Past President National Pork Producers Council Presentation to Animal Agriculture Alliance Summit April, 2010
    2. 2. US Pork Producers Embrace Social Responsibility in a Verifiable Way
    3. 3. Commitment to Ethical Principles Ethical Principles for U.S. Pork Producers U.S. pork producers recognize our obligation to build and maintain the trust of customers and the public in our products and our practices. To promote confidence in what we do and how we do it, we affirm the following ethical principles. We affirm our obligation to produce safe food. We affirm our obligation to protect and promote animal wellbeing. We affirm our obligation to safeguard natural resources in all of our practices. We affirm our obligation to ensure our practices protect public health. We affirm our obligation to provide a work environment that is safe and consistent with our other ethical standards. We affirm our obligation to contribute to a better quality of life in our communities.
    4. 4. History and Evolution 1989 – Pork Quality Assurance (PQA) 2003 – Swine Welfare Assurance Program (SWAP) 2005 - Coalition Discovery Team 2007 – PQA Plus released 2010 – full PQA Plus implementation
    5. 5. Program Objectives Continuous improvement in pork production practices Demonstrate that pork producers are accountable for the way we produce pork Provide a workable/affordable/credible tool for the pork chain
    6. 6. Terms Certification vs. Site Status – Certification (People) – Status of Sites (Premises ID) Trainer vs. Advisor – Trainer (Limited in each state) – Advisor (Vets, Extension, Ag Educators) Assessment vs. 3rd Party Verification – Assessment (Consultative, Benchmarking) – 3rd Party Verification (Objective observation/evaluation)
    7. 7. Infrastructure Trainers = 63 Advisors = 1,162 – Be a veterinarian, Extension Specialist or Ag Educator 1. – Have a D.V.M. or B.S. or equivalent experience in Animal Science or associated field3. – Have two years of recent, documentable swine production experience3. – Former PQA Educators or Certified SWAP Educators are not grandfathered into PQA Plus.
    8. 8. Elements for Continuous Improvement
    9. 9. PQA Plus – Producer Education Two main elements – Food Safety – Animal Well Being Producer Certification – 45,384 PQA Plus individuals – Only 2 states with no certified individuals (RI & VT)
    10. 10. Site Assessment Well-Being Assessment – Animal observation – Facilities – Recordkeeping Site Status = 9,657 – Represents over 54% of the U.S.A. swine inventory
    11. 11. Certification Content ■ GPP #1 Establish and implement an efficient and effective herd health management plan ■ GPP#2 Use a veterinarian/client/patient relationship (VCPR) as the basis for medication decision-making ■ GPP#3 Use antibiotics responsibly ■ GPP#4 Identify and track and maintain medication and treatment records for all treated animals ■ GPP #5 Adhere to medication withdrawal times ■ GPP#6 Properly store, label and account for all drug products and medicated feeds
    12. 12. Certification Content – continued ■ GPP#7 Use proper administration techniques, needle-use procedures, observance of withdrawal times, and methods to avoid marketing adulterated products for human food ■ GPP#8 Follow appropriate on-farm feed processing and commercial feed processor procedures ■ GPP#9 Develop, implement, and document an animal caretaker training program ■ GPP#10 Provide proper swine care to improve swine well-being
    13. 13. On-Farm Assessment – Site Status Recordkeeping – VCPR – Medication and treatment records – Training programs Emergency Support – Written emergency action plan – Operational emergency backup Site Assessment Daily Observations Body Condition Scoring Body Space Euthanasia – Written action plan – Timely euthanasia Facilities Ventilation – Temperature – Air quality Willful Acts of Abuse
    14. 14. Third-Party Verification: Objectives Measure the effectiveness of the PQA Plus program, not to find farms that are not in compliance – Use aggregate assessment data and verification data to identify areas for additional education and training in pork production Provide credibility to packers and customers Provide an alternative to every farm audited every year – Statistically valid random sample Enable Pork Checkoff to pay for third-party verification element Create one set of industry-developed criteria to avoid confusion and extra cost Use aggregate assessment data and verification data to identify areas for additional education and training in pork production
    15. 15. How will verification process work? All sites with Site Status will be in a pool from which sites will be selected Producer will be given official notice and information on how to schedule an appointment with third-party verifier Completed by third-party, PAACO-certified verifier during agreed upon date/time Verifier submit report to third-party database, and send producer information Producers work with their advisors to address any issues identified during the verification process
    16. 16. How will verification process work? (cont.) Database reports verification data in aggregate form to the National Pork Board National Pork Board uses aggregate verification data to identify areas for additional education and training to promote continuous improvement of the pork industry
    17. 17. Verification Timeline - 2010 April – complete Verifier training materials – post request for proposals for verifiers May – identify Verifiers July – verifiers complete PAACO certification September – begin verification process
    18. 18. Continuous Improvement: Areas of Focus Version 1.2 – – – – Retrain PQA Plus Trainers Enhanced GPP #3 content (responsible antibiotic use) Enhanced GPP #9 content (caretaker training) Enhanced GPP #10 content (animal handling) Recordkeeping: Additional emphasis on – Medication and treatment records – Emergency action plans – Written euthanasia plan Animals & facilities: Additional emphasis on – Timely euthanasia – Facilities
    19. 19. Industry Commitment ■ The National Pork Board strongly recommends that all pork producers participate in the pork industry’s We Care Initiative by a target date of 12/31/10. Through their participation, producers would abide by the Statement of Ethical Principles, become Pork Quality Assurance Plus (PQA Plus) certified by 6/30/10 and achieve PQA Plus site status by 12/31/10. – Adopted June 1, 2009
    20. 20. Thank You Questions?