Brian Rittgers - Making Safe, Affordable, Abundant Food a Global Reality

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Making Safe, Affordable, Abundant Food a Global Reality - Brian Rittgers, Director of Global Management Development, Elanco, from the 2012 Annual Conference of the National Institute for Animal Agriculture, March 26 - 29, Denver, CO, USA.

More presentations at: http://www.trufflemedia.com/agmedia/conference/2012-decreasing-resources-increasing-regulation-advance-animal-agriculture

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Brian Rittgers - Making Safe, Affordable, Abundant Food a Global Reality

  1. 1. The Three Rights: Food, Choice, Sustainability Brian Rittgers, Elanco Animal Health Making safe, affordable & abundant food a global reality
  2. 2. The Three Rights: Food, Choice, Sustainability The wave of global hunger
  3. 3. The Three Rights: Food, Choice, Sustainability Technology.. The vital ingredient to making safe, affordable and abundant food a reality Technology- practices, products, genetics “All lives have equal value…” “When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced.”1 – Bill Gates, Gates Foundation January 2011 annual letter
  4. 4. The Three Rights: Food, Choice, Sustainability Global Population Increases 206,500 Daily Another Philadelphia Every Week Source: U.S. Census Bureau
  5. 5. Global Population Increases 6.3 Million Monthly Los Angeles Chicago Source: U.S. Census Bureau
  6. 6. Rising Demand for Meat • 3 billion people trying to move into middle class in emerging economies, driving meat demand • Can we have economic stability without food security?
  7. 7. The Three Rights: Food, Choice, Sustainability Technology enables three rights
  8. 8. The Three Rights: Food, Choice, Sustainability Food, a basic human right
  9. 9. The Three Rights: Food, Choice, Sustainability Hidden hunger 2 in 51 in 8 1 in 7 1 in 5 “Hidden hunger” in industrialized nations affects
  10. 10. "I have a dream to provide every Chinese, especially children, sufficient milk each day." Wen Jiabao, Chinese Premier, 2007 Recommended Daily Intake (RDI) of Milk1,2 Developing countries want protein…period The Three Rights: Food, Choice, Sustainability
  11. 11. "I have a dream to provide every Chinese, especially children, sufficient milk each day." Wen Jiabao, Chinese Premier, 2007 Recommended Daily Intake (RDI) of Milk1,2 100g  300g = 36M cows (with current production levels)3 Developing countries want protein…period The Three Rights: Food, Choice, Sustainability - It would take 4 more U.S. dairy industries to provide China access to half as much calcium as Americans
  12. 12. Technology Provides Affordable Food Country Percent of Income Spent on All Food United States 10% United Kingdom 22% Japan 26% India 50% United States (1908) 50% Source, USDA, 2007
  13. 13. Technology Provides Affordable Food Country Percent of Income Spent on All Food United States 10% United Kingdom 22% Japan 26% India 50% United States (1908) 50% Source, USDA, 2007
  14. 14. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 AnnualMilkProductionperCow(lbs)Technology Has Been Vital for Dairy Productivity Improvement Source: USDA-NASS, http://www.nass.usda.gov/Data_and_Statistics/Quick_Stats_1.0/index.asp, Last accessed 25OCT10 1994, Weimar & Blayney, Landmarks in the U.S. Dairy Industry. 1935 – Rural Electrification Act brings electricity to the farm 1938 – Artificial insemination introduced 1946 – Manufactured inorganic fertilizer 1952 – Frozen semen used in AI 1955 – Penicillin approved for use in lactating dairy cows 1963 – Freestall Housing 1965 – National genetic evaluations 1973 – Total mixed rations and 3x milking 1976 – Ionophores approved for growing heifers 1978 – Reproductive hormones introduced 1981 – On-farm computerized records 1983 – Methane digesters 1994 - rbST 1995 – Repro synch programs 1999- Heat abatement 2007- Sexed semen 2005 - Monensin for lactating dairy cattle FICA0031
  15. 15. FICA0044 Technology helps today’s farmers produce 58% more milk from 64% fewer cows than in 1944. Source: Journal of Animal Science, Vol. 86, 2008
  16. 16. The Three Rights: Food, Choice, Sustainability Choice, a consumer right
  17. 17. The Three Rights: Food, Choice, Sustainability Choice: A Consumer Right Do Consumers accept Technology? Technology + Choice
  18. 18. Public Issues
  19. 19. Who knows where our food comes from? Production Ag Less than 2% of the U.S. population is directly involved in production agriculture.
  20. 20. The Human Animal-Bond: What is our orientation?
  21. 21. The Human Animal-Bond: What is our orientation?
  22. 22. The Human Animal-Bond: What is our orientation?
  23. 23. The Three Rights: Food, Choice, Sustainability Choice, a consumer right
  24. 24. ICAS: Lifestyle buyer The Three Rights: Food, Choice, Sustainability
  25. 25. The Three Rights: Food, Choice, Sustainability Nestle Chairman Skeptical of Organic Food Growth • “You have to be rational. There’s no way you can support life on earth if you go straight from farm to table.” • “It sounds good. It is good.” But, “it’s a privilege. We also have to think of the world food supply.” • “Bio” products have 30% less yield than normal agriculture and wouldn’t allow us to feed the world today.” Peter Brabeck-Letmathe, Nestle Chairman Source: Fast Company, Aug 21st, 2011;
  26. 26. The Three Rights: Food, Choice, Sustainability • Historically major food producer and exporter • Past decade EU policies limited tech access, resulting in… Case study: U.K. 389% Meat imports2 71% Farm incomes1 (1995-2001) Lost farmers and farm workers1 (1998-2001) 60,000 132% Dairy imports2
  27. 27. The Three Rights: Food, Choice, Sustainability Sustainability, environmentally right
  28. 28. The Three Rights: Food, Choice, Sustainability “To feed 9 billion people and maintain the planet, we must freeze the footprint of food.”1 – Dr. Jason Clay, World Wildlife Fund Thought leader on sustainability
  29. 29. The Three Rights: Food, Choice, Sustainability • Each pound of beef produced in the U.S. today requires – 14% less water1 – 34% less land1 Beef production & efficiency 34% less per pound of beef than in 1977 1977 2007
  30. 30. The Three Rights: Food, Choice, Sustainability • Compared to 1944, for every gallon of milk today cows generate: –63% smaller carbon footprint1 Milk production & efficiency 63% less per gallon of milk than in 1944 1944 2007
  31. 31. The Three Rights: Food, Choice, Sustainability The Benefits of Technology 60 Years, 250%+ Output, Same Input
  32. 32. The Three Rights: Food, Choice, Sustainability The Future of Technology • To freeze the food print of livestock, production new technology will: – improve animal welfare – prevent and control disease – improve nutrient utilization in the animal – enable improved nutrient digestibility in livestock • This new technology results in improved animal productivity, which reduces the environmental impact of livestock production
  33. 33. The Three Rights: Food, Choice, Sustainability Technology equals safe, affordable and abundant food Elanco/Lilly 35,000 employees: Pride and Engagement • 100,000 families • 10,000 days • Home city: child-free hunger Food 500: Attempt to influence Innovate!! One Company’s Commitment Our Message Our Target Our #1 PriorityOur Team Together we are making progress Vision: Food and companionship enriching life
  34. 34. The Three Rights: Food, Choice, Sustainability Time For Action The Three Rights: Food, Choice, Sustainability 1. Choice must reign Globally, for the 99%! –Taste, Cost, Nutrition are Most Critical 2. We can’t over react to the fringe (1%?) 3. Technology enables 3 rights – food, choice, and sustainability 4. Let the regulatory bodies make the ultimate safety and market access decision. 5. We must influence the “500” – Leadership, collaboration, protecting choice
  35. 35. The Three Rights: Food, Choice, Sustainability Join the Dialogue
  36. 36. The Three Rights: Food, Choice, Sustainability Thank You!! Making safe, affordable & abundant food a global reality

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