Planning sales & marketing for 2014

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Planning sales & marketing for 2014

  1. 1. Planning Sales & Marketing for 2014 Copyright 2014: Trudy Phillips Consulting ht 2012 - Trudy M. Phillips
  2. 2. Sales vs Marketing • They work together- they do not work independently of each other. • Definition of Selling • Definition of Marketing Copyright 2012 - Trudy M. Phillips
  3. 3. Organize • Use a Contact Relationship Management (CRM) software • Review Revenue/Sales from 2011-2012 to set 2013 goals. • Understand the Sales Cyle. • Know your competition. • Understand your products/services. Copyright 2012 - Trudy M. Phillips
  4. 4. Refine the Plan • Strategy to accomplish goals • Identify Copyright 2012 - Trudy M. Phillips
  5. 5. Let’s Look at You • What is holding you back? • “To open yourself to the unknown means cutting the ground from under your familiar actions and habits" writes Deepak Chopra . • Fear, Introversion/Extroversion Copyright 2012 - Trudy M. Phillips
  6. 6. Plain Talk • Practice listening closely, engage them in conversation • Listen for the pain • Don’t talk or stay too long • Don’t ignore possibilities, don’t prejudge Copyright 2012 - Trudy M. Phillips
  7. 7. Follow-Up • How many times to Follow Up? • Don’t forget to say Thank You Copyright 2012 - Trudy M. Phillips
  8. 8. Finally • This is the best time of year to be thinking about your business for the coming year. Copyright 2012 - Trudy M. Phillips
  9. 9. Top 3 New Year Resolutions • Organize • Budget • Lose Weight – What? How can my business lose weight? Copyright 2012 - Trudy M. Phillips

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