Making WordPress Better for Your Clients

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How to make WordPress a better CMS experience for your clients. This presentation was given by Troy Dean of Video User Manuals and Tonto Digital at WordCamp Melbourne 2011.

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  • Introduce yourself.\nDirector at Tonto Digital – Co-founder of Video User Manuals.\nWrote my first CMS in Notepad+ - then Brian introduced me to WordPress.\nWordPress developer for 4 years – version 2.2 – own a WordPress hoodie.\nThanks to Anthony Cole and James Collins for inviting me to speak – honoured.\nSWAP SEATS SO YOU’RE SITTING NEXT TO SOMEONE YOU DONT KNOW AND SWAP CARDS OR NUMBERS - NETWORKING.\n
  • Adding Value\nWeb as a USEFUL communications tool - only useful if it’s useful.\nMake you look more professional, elevate you above the pack, help you win more business.\nBring more SME’s to WP as a CMS which will attract more developers which will help the platform evolve.\n
  • Emphasis here is on websites, not internet marketers and bloggers.\n\nThe e-book series consist of:\nBetter WordPress for Clients.\nHow To Sell WordPress To Clients.\nMaking WordPress More Secure.\n
  • Emphasis here is on websites, not internet marketers and bloggers.\n\nThe e-book series consist of:\nBetter WordPress for Clients.\nHow To Sell WordPress To Clients.\nMaking WordPress More Secure.\n
  • Emphasis here is on websites, not internet marketers and bloggers.\n\nThe e-book series consist of:\nBetter WordPress for Clients.\nHow To Sell WordPress To Clients.\nMaking WordPress More Secure.\n
  • WLCMS was built to satisfy our needs of providing a more professional hand over to clients and to reduce some of the functionality that was not necessary for 90% of our clients.\nWLCMS has had over 17,000 downloads so far.\nYou don't need to use WLCMS, you can recreate a lot of this yourself quit simply.\nWe also produce a premium plugin called the WordPress Manual Plugin which we will explain later when we talk about training your clients.\n
  • WLCMS was built to satisfy our needs of providing a more professional hand over to clients and to reduce some of the functionality that was not necessary for 90% of our clients.\nWLCMS has had over 17,000 downloads so far.\nYou don't need to use WLCMS, you can recreate a lot of this yourself quit simply.\nWe also produce a premium plugin called the WordPress Manual Plugin which we will explain later when we talk about training your clients.\n
  • WLCMS was built to satisfy our needs of providing a more professional hand over to clients and to reduce some of the functionality that was not necessary for 90% of our clients.\nWLCMS has had over 17,000 downloads so far.\nYou don't need to use WLCMS, you can recreate a lot of this yourself quit simply.\nWe also produce a premium plugin called the WordPress Manual Plugin which we will explain later when we talk about training your clients.\n
  • WLCMS was built to satisfy our needs of providing a more professional hand over to clients and to reduce some of the functionality that was not necessary for 90% of our clients.\nWLCMS has had over 17,000 downloads so far.\nYou don't need to use WLCMS, you can recreate a lot of this yourself quit simply.\nWe also produce a premium plugin called the WordPress Manual Plugin which we will explain later when we talk about training your clients.\n
  • The over-arching idea throughout this presentation is to Remove The Clutter.\nAnecdote -  Before we developed the WLCMS, most of our training with clients used to begin with "ignore this and ignore that as it’s not relevant to your site!”\nLet’s go through the client experience and how to make it more awesome.\n
  • The over-arching idea throughout this presentation is to Remove The Clutter.\nAnecdote -  Before we developed the WLCMS, most of our training with clients used to begin with "ignore this and ignore that as it’s not relevant to your site!”\nLet’s go through the client experience and how to make it more awesome.\n
  • For a lot of clients they only need to add / edit pages.\nNote: WLCMS does not actually edit the user roles at all.\nAdminimize allows you to hide unnecessary items from the backend.\nMembers plugin allows you to set up custom roles and permissions. \n
  • For a lot of clients they only need to add / edit pages.\nNote: WLCMS does not actually edit the user roles at all.\nAdminimize allows you to hide unnecessary items from the backend.\nMembers plugin allows you to set up custom roles and permissions. \n
  • For a lot of clients they only need to add / edit pages.\nNote: WLCMS does not actually edit the user roles at all.\nAdminimize allows you to hide unnecessary items from the backend.\nMembers plugin allows you to set up custom roles and permissions. \n
  • For a lot of clients they only need to add / edit pages.\nNote: WLCMS does not actually edit the user roles at all.\nAdminimize allows you to hide unnecessary items from the backend.\nMembers plugin allows you to set up custom roles and permissions. \n
  • Anecdote - We lost count over the years of clients who lost their login email and could not remember to url to login to the site.\nWe link to planetozh.com from our blog.\n
  • Anecdote - We lost count over the years of clients who lost their login email and could not remember to url to login to the site.\nWe link to planetozh.com from our blog.\n
  • Anecdote - We lost count over the years of clients who lost their login email and could not remember to url to login to the site.\nWe link to planetozh.com from our blog.\n
  • We are not trying to hide the fact that we use WordPress.\nWe wrote a whole e-book on how to Sell WordPress to clients. We interviewed Tammy Hart (official Automattic WordPress Consultant and speaker at WordCamp Miami) and she said when explaining WordPress to clients she always says "instead of having 6 programmers on your team, youʼre actually going to have 10,000”. Thatʼs what you get with WordPress.\nThe point of replacing WordPress logos with your clients logo's is provide your client with something which looks like it has been built for them.\nBranding the login screen makes a huge difference to the clients perception of the site.\n
  • Anecdote - The dashboard was the one page in WordPress that used to make us cringe when we were handing it over to clients.\nWe would always try and get off the dashboard as quickly as possible, because there so many panels which make it look very overwhelming as well as nag updates.\n Clients don't care about the WordPress Blog! \nHowever, WordPress comes with a solution built in in order to simplify the dashboard.\n
  • WLCMS has this built in by default to remove all the panels.\nWe are amazed at the number of developers who do not make this simple change.\n
  • WLCMS has this built in by default to remove all the panels.\nWe are amazed at the number of developers who do not make this simple change.\n
  • WLCMS has this built in by default to remove all the panels.\nWe are amazed at the number of developers who do not make this simple change.\n
  • The ability to add an introduction panel is included in WLCMS.\nWe have generic introduction text on our intranet which contains the html code.\nAs part of our setup process we just copy and paste it in and add the clients name.\nIt takes less than 30 seconds, but in our opinion it makes a big difference to simplifying the admin for clients.\n
  • The ability to add an introduction panel is included in WLCMS.\nWe have generic introduction text on our intranet which contains the html code.\nAs part of our setup process we just copy and paste it in and add the clients name.\nIt takes less than 30 seconds, but in our opinion it makes a big difference to simplifying the admin for clients.\n
  • The ability to add an introduction panel is included in WLCMS.\nWe have generic introduction text on our intranet which contains the html code.\nAs part of our setup process we just copy and paste it in and add the clients name.\nIt takes less than 30 seconds, but in our opinion it makes a big difference to simplifying the admin for clients.\n
  • The ability to add an introduction panel is included in WLCMS.\nWe have generic introduction text on our intranet which contains the html code.\nAs part of our setup process we just copy and paste it in and add the clients name.\nIt takes less than 30 seconds, but in our opinion it makes a big difference to simplifying the admin for clients.\n
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  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The reasoning for this is the same as for the login branding.\nWe also add our company logo into the footer as we thinks it presents our company in a more professional way (this is just personal preference).\nWLCMS allows you to do this, but there are lots of other branding plugins which can do this as well.\n
  • The vast majority of our clients have simple websites. Then just want to add edit new pages on their site occasionally.\n Keep the menu options to the absolute basics. Then you will never have to explain the links or tools menu to clients ever again!\n
  • The vast majority of our clients have simple websites. Then just want to add edit new pages on their site occasionally.\n Keep the menu options to the absolute basics. Then you will never have to explain the links or tools menu to clients ever again!\n
  • The vast majority of our clients have simple websites. Then just want to add edit new pages on their site occasionally.\n Keep the menu options to the absolute basics. Then you will never have to explain the links or tools menu to clients ever again!\n
  • The vast majority of our clients have simple websites. Then just want to add edit new pages on their site occasionally.\n Keep the menu options to the absolute basics. Then you will never have to explain the links or tools menu to clients ever again!\n
  • We build WLCMS to include 2 profiles, Website and Blog.\nIf you select either of them it will only show the relevant menus to Editors.\nFor example, if you select the Website role, it would hide the Posts, Links, Comments, Tools menus.\nWe also made it so you can show the appearance module for clients to access the menus and widgets options, but it will not allow Editors to change the theme.\n\nThere are many other plugins which can do this as well including Adminimize, and Members which were mentioned before.\n
  • We build WLCMS to include 2 profiles, Website and Blog.\nIf you select either of them it will only show the relevant menus to Editors.\nFor example, if you select the Website role, it would hide the Posts, Links, Comments, Tools menus.\nWe also made it so you can show the appearance module for clients to access the menus and widgets options, but it will not allow Editors to change the theme.\n\nThere are many other plugins which can do this as well including Adminimize, and Members which were mentioned before.\n
  • We build WLCMS to include 2 profiles, Website and Blog.\nIf you select either of them it will only show the relevant menus to Editors.\nFor example, if you select the Website role, it would hide the Posts, Links, Comments, Tools menus.\nWe also made it so you can show the appearance module for clients to access the menus and widgets options, but it will not allow Editors to change the theme.\n\nThere are many other plugins which can do this as well including Adminimize, and Members which were mentioned before.\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • Here’s the standard WordPress dashboard for administrators.\nAnd now here’s one we prepared earlier.\nClient logo in the header.\nClean menu structure and no unnecessary menus\nSimple personalised welcome message with useful links\nOur logo in the footer and link to our site\n\n
  • We did this originally to solve our own problem, of how to let clients edit there own homepage.\nWe use a simple options form and modified it for each client.\nThe script for the options form is linked to on the blog.\nModifying the options page is very simple.\nFor new clients, it literally takes minutes to modify it for their specific needs.\n
  • We did this originally to solve our own problem, of how to let clients edit there own homepage.\nWe use a simple options form and modified it for each client.\nThe script for the options form is linked to on the blog.\nModifying the options page is very simple.\nFor new clients, it literally takes minutes to modify it for their specific needs.\n
  • We did this originally to solve our own problem, of how to let clients edit there own homepage.\nWe use a simple options form and modified it for each client.\nThe script for the options form is linked to on the blog.\nModifying the options page is very simple.\nFor new clients, it literally takes minutes to modify it for their specific needs.\n
  • Using the pages module in WordPress can be confusing for clients, especially if there are a lot of pages on the site.\nClients understand the visual view of their site a lot better than a simple list of pages.\nCMS Tree Page view allows you reorder pages easily, insert pages, and drag and drop sections.\nWe also recommend Page Mash, or you can actually build your own plugin to cover specific functionality that you need.\nSome of the advantages of making your own plugin is that you can name it whatever you like, place it wherever you like in the menu and if you use someone else’s plugin and they update it you might have to re-make your training materials. Making your own plugin gives you more control.\n
  • Using the pages module in WordPress can be confusing for clients, especially if there are a lot of pages on the site.\nClients understand the visual view of their site a lot better than a simple list of pages.\nCMS Tree Page view allows you reorder pages easily, insert pages, and drag and drop sections.\nWe also recommend Page Mash, or you can actually build your own plugin to cover specific functionality that you need.\nSome of the advantages of making your own plugin is that you can name it whatever you like, place it wherever you like in the menu and if you use someone else’s plugin and they update it you might have to re-make your training materials. Making your own plugin gives you more control.\n
  • Using the pages module in WordPress can be confusing for clients, especially if there are a lot of pages on the site.\nClients understand the visual view of their site a lot better than a simple list of pages.\nCMS Tree Page view allows you reorder pages easily, insert pages, and drag and drop sections.\nWe also recommend Page Mash, or you can actually build your own plugin to cover specific functionality that you need.\nSome of the advantages of making your own plugin is that you can name it whatever you like, place it wherever you like in the menu and if you use someone else’s plugin and they update it you might have to re-make your training materials. Making your own plugin gives you more control.\n
  • As you know most plugins just append to the end of the existing menu items.\nWe however feel that if the plugin is important it make more sense to group them together below the dashboard.\nYou can do this manually or using plugins like Admin Menu Editor - refer to our blog for the tutorial.\nNow we have a clean, uncluttered admin interface for your clients, let’s move on to Training your clients.\n
  • As you know most plugins just append to the end of the existing menu items.\nWe however feel that if the plugin is important it make more sense to group them together below the dashboard.\nYou can do this manually or using plugins like Admin Menu Editor - refer to our blog for the tutorial.\nNow we have a clean, uncluttered admin interface for your clients, let’s move on to Training your clients.\n
  • As you know most plugins just append to the end of the existing menu items.\nWe however feel that if the plugin is important it make more sense to group them together below the dashboard.\nYou can do this manually or using plugins like Admin Menu Editor - refer to our blog for the tutorial.\nNow we have a clean, uncluttered admin interface for your clients, let’s move on to Training your clients.\n
  • Anecdote: Imagine you buy a $4000 TV and the sales assistant gives you a 20 minute run down of how it works in the shop, and then sends you off with no manual, you can figure the rest out yourself.\nIf you don’t train your clients, they’ll just keep ringing you or emailing you.\nExplain the Emergency Loop\n
  • Anecdote: Imagine you buy a $4000 TV and the sales assistant gives you a 20 minute run down of how it works in the shop, and then sends you off with no manual, you can figure the rest out yourself.\nIf you don’t train your clients, they’ll just keep ringing you or emailing you.\nExplain the Emergency Loop\n
  • Anecdote: Imagine you buy a $4000 TV and the sales assistant gives you a 20 minute run down of how it works in the shop, and then sends you off with no manual, you can figure the rest out yourself.\nIf you don’t train your clients, they’ll just keep ringing you or emailing you.\nExplain the Emergency Loop\n
  • Anecdote: Imagine you buy a $4000 TV and the sales assistant gives you a 20 minute run down of how it works in the shop, and then sends you off with no manual, you can figure the rest out yourself.\nIf you don’t train your clients, they’ll just keep ringing you or emailing you.\nExplain the Emergency Loop\n
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  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • Anecdote: The plugin exists because we wrote a 100 page manual about 2 years ago, and after 1 months work, within 3 days WordPress updated and virtually every screenshot was out of date.\nUpdated with every stable release of WordPress - 3.1 new admin bar and internal linking is covered.\n
  • The point here is that the training materials are easily accessible by the customer at the point of need. When and where they need the materials.\n
  • The point here is that the training materials are easily accessible by the customer at the point of need. When and where they need the materials.\n
  • Regardless of whether or not you use our plugin, this relates to whatever training material you provide.\nProvide both, we found the written manual is just as popular as the videos. People learn in different ways.\nDo not make videos over 5 minutes long, as clients are usually looking for quick answers to common problems.\nTraining viewed at any time: This reduces the stress of them thinking they have to remember everything.\nLet’s wrap up with some basic SEO as an after sales service.\n
  • Regardless of whether or not you use our plugin, this relates to whatever training material you provide.\nProvide both, we found the written manual is just as popular as the videos. People learn in different ways.\nDo not make videos over 5 minutes long, as clients are usually looking for quick answers to common problems.\nTraining viewed at any time: This reduces the stress of them thinking they have to remember everything.\nLet’s wrap up with some basic SEO as an after sales service.\n
  • Regardless of whether or not you use our plugin, this relates to whatever training material you provide.\nProvide both, we found the written manual is just as popular as the videos. People learn in different ways.\nDo not make videos over 5 minutes long, as clients are usually looking for quick answers to common problems.\nTraining viewed at any time: This reduces the stress of them thinking they have to remember everything.\nLet’s wrap up with some basic SEO as an after sales service.\n
  • Regardless of whether or not you use our plugin, this relates to whatever training material you provide.\nProvide both, we found the written manual is just as popular as the videos. People learn in different ways.\nDo not make videos over 5 minutes long, as clients are usually looking for quick answers to common problems.\nTraining viewed at any time: This reduces the stress of them thinking they have to remember everything.\nLet’s wrap up with some basic SEO as an after sales service.\n
  • Why do basic SEO for clients?\nNo excuse not to setup some basic elements for a client. \nIt takes no extra time, and should be included as part of your setup process.\nHappy client could mean more work in the future!\nSales process: This could separate you from other companies\n
  • Why do basic SEO for clients?\nNo excuse not to setup some basic elements for a client. \nIt takes no extra time, and should be included as part of your setup process.\nHappy client could mean more work in the future!\nSales process: This could separate you from other companies\n
  • Why do basic SEO for clients?\nNo excuse not to setup some basic elements for a client. \nIt takes no extra time, and should be included as part of your setup process.\nHappy client could mean more work in the future!\nSales process: This could separate you from other companies\n
  • Why do basic SEO for clients?\nNo excuse not to setup some basic elements for a client. \nIt takes no extra time, and should be included as part of your setup process.\nHappy client could mean more work in the future!\nSales process: This could separate you from other companies\n
  • Drop in rankings will mean an unhappy client, and that will be your fault.\n
  • Drop in rankings will mean an unhappy client, and that will be your fault.\n
  • Drop in rankings will mean an unhappy client, and that will be your fault.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Regardless as to if you know anything about SEO, there is not excuse not to do this for you client.\n Permalinks, this is the optimal setting. \nThere are loads, but we use Joost's SEO Plugin.\n
  • Open discussion.\n
  • Making WordPress Better for Your Clients

    1. twitter: @tontotd videousermanuals.comvideousermanuals.com
    2. Why do you need a better WordPress for your clients?videousermanuals.com
    3. Who Is This Presentation For?videousermanuals.com
    4. Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients.videousermanuals.com
    5. Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients. • Development companies who are serious about providing the best experience for their clients. videousermanuals.com
    6. Who Is This Presentation For? • Developers who use WordPress as their CMS of choice for creating websites for clients. • Development companies who are serious about providing the best experience for their clients.  • This presentation is based on a series of e-books that we provide for free on our website.videousermanuals.com
    7. White Label CMS Pluginvideousermanuals.com
    8. White Label CMS Plugin • Many of the techniques used here are from our White Label CMS pluginvideousermanuals.com
    9. White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here.videousermanuals.com
    10. White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here. WordPress User Manualvideousermanuals.com
    11. White Label CMS Plugin • Many of the techniques used here are from our White Label CMS plugin • Our blog has links to all the plugins mentioned, and articles which are the source of many of the ideas presented here. WordPress User Manual • A premium plugin that helps you train your clients to use WordPress through videos and a written manualvideousermanuals.com
    12. Remove The Cluttervideousermanuals.com
    13. Remove The Clutter • Time = Moneyvideousermanuals.com
    14. Remove The Clutter • Time = Money • The simpler the clients admin, the easier it is to explain and the less chance for confusionvideousermanuals.com
    15. Give Clients Editor Only Access (if possible – and it is possible!)videousermanuals.com
    16. Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access?videousermanuals.com
    17. Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role?videousermanuals.com
    18. Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role? • Use the Adminimize and Members plugins to create a “Webmaster" role.videousermanuals.com
    19. Give Clients Editor Only Access (if possible – and it is possible!) • Does your client really need Administrator access? • If your client sits somewhere between an Admin and an Editor, why not create a new role? • Use the Adminimize and Members plugins to create a “Webmaster" role. • Or use WLCMS to show the menus to editorsvideousermanuals.com
    20. wp-login.phpvideousermanuals.com
    21. wp-login.php • Not the most user friendly urlvideousermanuals.com
    22. wp-login.php • Not the most user friendly url • /login is a lot easier to remembervideousermanuals.com
    23. wp-login.php • Not the most user friendly url • /login is a lot easier to remember • planetozh.com has a detailed explanation of a function for this or use WLCMSvideousermanuals.com
    24. Brand The Login Screen Which looks better to the client?videousermanuals.com
    25. Brand The Login Screen Which looks better to the client?videousermanuals.com
    26. The Dashboardvideousermanuals.com
    27. The Dashboardvideousermanuals.com
    28. Dashboard - Screen Optionsvideousermanuals.com
    29. Dashboard - Screen Options • Either use the screen options menu videousermanuals.com
    30. Dashboard - Screen Options • Either use the screen options menu  • Or WLCMSvideousermanuals.com
    31. Dashboard - Screen Options • Either use the screen options menu  • Or WLCMSvideousermanuals.com
    32. Add A Welcome Messagevideousermanuals.com
    33. Add A Welcome Message • Add your own panel to the dashboardvideousermanuals.com
    34. Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the clientvideousermanuals.com
    35. Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the client • Link to the most frequently used sections, explaining what they are used forvideousermanuals.com
    36. Add A Welcome Message • Add your own panel to the dashboard • Personalise it for the client • Link to the most frequently used sections, explaining what they are used for • Add a link to your manual, homepage or google analyticsvideousermanuals.com
    37. Add A Welcome Messagevideousermanuals.com
    38. Add A Welcome Messagevideousermanuals.com
    39. Add A Welcome Messagevideousermanuals.com
    40. Add A Welcome Messagevideousermanuals.com
    41. Add A Welcome Messagevideousermanuals.com
    42. Add A Welcome Messagevideousermanuals.com
    43. Add A Welcome Messagevideousermanuals.com
    44. Brand The Header & Footervideousermanuals.com
    45. Brand The Header & Footer • Replace the WordPress logo with your clients logovideousermanuals.com
    46. Brand The Header & Footer • Replace the WordPress logo with your clients logovideousermanuals.com
    47. Brand The Header & Footer • Replace the WordPress logo with your clients logovideousermanuals.com
    48. Brand The Header & Footer • Replace the WordPress logo with your clients logo • Link back to your website in the footervideousermanuals.com
    49. Brand The Header & Footer • Replace the WordPress logo with your clients logo • Link back to your website in the footervideousermanuals.com
    50. Brand The Header & Footer • Replace the WordPress logo with your clients logo • Link back to your website in the footervideousermanuals.com
    51. Remove Unnecessary Menusvideousermanuals.com
    52. Remove Unnecessary Menus • How is your client going to use WordPress?videousermanuals.com
    53. Remove Unnecessary Menus • How is your client going to use WordPress? • Is this sufficient for your clients needs?videousermanuals.com
    54. Remove Unnecessary Menus • How is your client going to use WordPress? • Is this sufficient for your clients needs?videousermanuals.com
    55. Remove Unnecessary Menus • How is your client going to use WordPress? • Is this sufficient for your clients needs?videousermanuals.com
    56. Use WLCMS To Modify Menusvideousermanuals.com
    57. Use WLCMS To Modify Menusvideousermanuals.com
    58. Use WLCMS To Modify Menusvideousermanuals.com
    59. Use WLCMS To Modify Menusvideousermanuals.com
    60. Putting It Together So Farvideousermanuals.com
    61. Putting It Together So Farvideousermanuals.com
    62. Putting It Together So Farvideousermanuals.com
    63. Putting It Together So Farvideousermanuals.com
    64. Putting It Together So Farvideousermanuals.com
    65. Putting It Together So Farvideousermanuals.com
    66. Putting It Together So Farvideousermanuals.com
    67. Make Editing The Homepage Easyvideousermanuals.com
    68. Make Editing The Homepage Easy • How do you allow clients to edit their homepage?videousermanuals.com
    69. Make Editing The Homepage Easy • How do you allow clients to edit their homepage? • Create and reuse your own pluginvideousermanuals.com
    70. Make Editing The Homepage Easy • How do you allow clients to edit their homepage? • Create and reuse your own pluginvideousermanuals.com
    71. Add A Page Management Toolvideousermanuals.com
    72. Add A Page Management Tool • If you client has over 10 pages on the site, you should use a page management tool.videousermanuals.com
    73. Add A Page Management Tool • If you client has over 10 pages on the site, you should use a page management tool. • We recommend the CMS Tree Page Viewvideousermanuals.com
    74. Add A Page Management Tool • If you client has over 10 pages on the site, you should use a page management tool. • We recommend the CMS Tree Page Viewvideousermanuals.com
    75. Group Menus Togethervideousermanuals.com
    76. Group Menus Together • The most important links should be at the top!videousermanuals.com
    77. Group Menus Together • The most important links should be at the top!videousermanuals.com
    78. Group Menus Together • The most important links should be at the top!videousermanuals.com
    79. Training Your Clientsvideousermanuals.com
    80. Training Your Clients • You have to train your clients how to use WordPressvideousermanuals.com
    81. Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1videousermanuals.com
    82. Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1 • Training takes time, and should be built into your quote videousermanuals.com
    83. Training Your Clients • You have to train your clients how to use WordPress • On average developers take 2 hours training clients, and 1 hour answering their questions 1 • Training takes time, and should be built into your quote  1. Source: www.videousermanuals.com 1,200 respondentsvideousermanuals.com
    84. Provide a Manual For Your Clientsvideousermanuals.com
    85. Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial effort & WordPress Updates Frequentlyvideousermanuals.com
    86. Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial effort & WordPress Updates Frequently • Use training material on the web • Usually involve 10-20 minute videos • Focused on every aspect of WordPress • Does not make your company look professionalvideousermanuals.com
    87. Provide a Manual For Your Clients • Write Your Own Manual • Takes a lot of initial effort & WordPress Updates Frequently • Use training material on the web • Usually involve 10-20 minute videos • Focused on every aspect of WordPress • Does not make your company look professional • Subscribe to WordPress Manual Plugin • Costs money!videousermanuals.com
    88. WordPress Manual Pluginvideousermanuals.com
    89. WordPress Manual Pluginvideousermanuals.com
    90. WordPress Manual Pluginvideousermanuals.com
    91. WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!)videousermanuals.com
    92. WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshotsvideousermanuals.com
    93. WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1)videousermanuals.com
    94. WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1) • Completely Re-brandablevideousermanuals.com
    95. WordPress Manual Plugin • Contains over 30 professionally produced videos (with an Australian voiceover!) • A 100 page written manual with over 100 screenshots • Updates with each new version of WordPress (2.8 - 3.1) • Completely Re-brandable • Have the ability to add your own videosvideousermanuals.com
    96. videousermanuals.com
    97. videousermanuals.com
    98. Essential Elements Of Your Training Materialvideousermanuals.com
    99. Essential Elements Of Your Training Material • Make your training materials genericvideousermanuals.com
    100. Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both.videousermanuals.com
    101. Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both. • Make sure the training material is very concise, people are looking for quick answers videousermanuals.com
    102. Essential Elements Of Your Training Material • Make your training materials generic • Do not provide just a video or a written manual, provide both. • Make sure the training material is very concise, people are looking for quick answers  • If you are training 1 on 1, make sure the client is aware that the training material can be viewed at any timevideousermanuals.com
    103. SEO Basics For Clientsvideousermanuals.com
    104. SEO Basics For Clients • Why Bother?videousermanuals.com
    105. SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client!videousermanuals.com
    106. SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client! • It can be part of your sales process videousermanuals.com
    107. SEO Basics For Clients • Why Bother? • Site that ranks well means a happy client! • It can be part of your sales process  • WordPress is great out of the box but there are some plugins which make it even better.videousermanuals.com
    108. Redeveloping A Sitevideousermanuals.com
    109. Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings videousermanuals.com
    110. Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings  • Create a spreadsheet of old URL’s and new URL’s and create the 301 redirectsvideousermanuals.com
    111. Redeveloping A Site • Make sure you setup redirections from old pages to new pages. If not the site will probably drop in rankings  • Create a spreadsheet of old URL’s and new URL’s and create the 301 redirects • Make sure this is in place when you change over the sitevideousermanuals.com
    112. Basic SEO Must Dosvideousermanuals.com
    113. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/videousermanuals.com
    114. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin  • All in one SEO • Joosts SEO Pluginvideousermanuals.com
    115. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin  • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pagesvideousermanuals.com
    116. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin  • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tagsvideousermanuals.com
    117. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin  • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tags • Install the sitemap pluginvideousermanuals.com
    118. Basic SEO Must Dos • Set the permalinks to: /%category%/%postname%/ • Install an SEO plugin  • All in one SEO • Joosts SEO Plugin • Only have one H1 in your theme pages • Dont be lazy with your alt tags • Install the sitemap plugin • Setup Google Webmaster tools for your clientvideousermanuals.com
    119. Any other ideas on how to make WordPress better for your clients? twitter: @tontotd videousermanuals.com/wordcampvideousermanuals.com

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