Looking to 2011 i, i, i, Sir! Fastest Product Ramp Ever? Infographic- Forecasting the Near Term Consumer Environment (the US Example) 67%Consumers increasingly rely onthe Internet to make buying Google dominates search, with a 67% Coming Year of Mobile: Smartphone Thedecisions: 56% to inform share (ComScore, Dec. 2010) Share to 50%, Apps, Location-based, Instant Ads, Commerce 11%their buying decisions anduse the Web and smartphones to find 35 hrs of new content / min (source: Morgan Stanley)lowest price (Cisco, 1/11). UNPRECEDENTED UNPRECEDENTED UNPRECEDENTED …data …tools for ...calls for collection on advertisers to privacy and the and understand protection of “crunching” of customer consumer consumer behaviors and information behavior target them Word of Mouth recommendations from friends are still by far the most trusted form of advertising Fastest Growing Company Ever? Americans continue to spend less time reading printed newspapers, books, magazines, phone directories and maps. They also spend less time listening to radios and seeing movies in traditional movie theaters.
About the Author Troy is an Engagement Partner at GT Securities/Growthink, where he leads investment banking and consulting engagements for the firm’s clients. He focuses on convergence media. Troy brings to GT more than 20 years of experience advising corporations at all stages of development, from start-up firms to Fortune 500 companies. Troy joins Growthink’s Los Angeles office after serving as the founding Principal of MBL, an advisory and investment firm that assisted clients in all areas of business, including developing their strategies and raising Troy Centazzo capital. Also a seasoned entrepreneur, he helped found, manage andEngagement Partner invest in several start-up companies, primarily in the consumer products, technology and New Media sectors while at and before MBL. Digital Media Expert Troy additionally worked as an Associate in the Investment Banking and Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now Contact: CS First Boston). His first job after college was serving as the founding Director of the RI Enterprise Zone Program. Cell: (202) 369-2188 Education Email • JD, Law School; MBA, Darden School, University of Virginia (Winner, The Faculty Award; Raven Society) LinkedIn • BA, Brown University (Honors; Class Co-President) Twitter