A Brief History of Advertising 3.4 million years ago Paleontologists recently discovered that hominid species likely showed each other how to use stone tools, leading to countless Tupperware parties 4000 BC Middle Ages “Lost and Found” ads and signs posted on papyrus in Signs posted with images to Ancient Greece and Rome 17th Century represent services available Handbills and ads in weekly newspapers Web 1.0 – about 1.75 Oct, ‘94 1960s – 90s 19th Century The start of the “Creative Mail order ads and the Revolution,” the modern period first agencies appear of advertising Early 20th Century The Last 3 Years Sponsorships of radio programs; celebrity Sources: Wikipedia;endorsements. Mary Pickford paves the way for Kim Kardashian’s $10k tweets. Audience Question! ? Growthink Research.. Other hold copyrights on picture.
About the Author Troy is an Engagement Partner at GT Securities/Growthink, where he leads investment banking and consulting engagements for the firm’s clients. He focuses on convergence media. Troy brings to GT more than 20 years of experience advising corporations at all stages of development, from start-up firms to Fortune 500 companies. Troy joins Growthink’s Los Angeles office after serving as the founding Principal of MBL, an advisory and investment firm that assisted clients in all areas of business, including developing their strategies and raising Troy Centazzo capital. Also a seasoned entrepreneur, he helped found, manage andEngagement Partner invest in several start-up companies, primarily in the consumer products, technology and New Media sectors while at and before MBL. Digital Media Expert Troy additionally worked as an Associate in the Investment Banking and Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now Contact: CS First Boston). His first job after college was serving as the founding Director of the RI Enterprise Zone Program. Cell: (202) 369-2188 Education Email • JD, Law School; MBA, Darden School, University of Virginia (Winner, The Faculty Award; Raven Society) LinkedIn • BA, Brown University (Honors; Class Co-President) Twitter