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Blockchain Latam: Bitcoin within context of industry transformation

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Instead of analyzing Bitcoin's potential for growth from today's perspective, I ask the audience at the Blockchain Latam event to consider how it may evolve given the trajectory of business transformation.

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Blockchain Latam: Bitcoin within context of industry transformation

  1. 1. 1 Alan Colmenares BBVA New Digital Business Latam BITCOIN WITHIN THE CONTEXT OF INDUSTRY TRANSFORMATION BLOCKCHAIN LATAM DIC 2016
  2. 2. 2 A bit about myself…
  3. 3. 3
  4. 4. 4
  5. 5. 5 Other experiences…
  6. 6. 6 New Digital Business Market Development Latam
  7. 7. My objective today
  8. 8. Analyzing Bitcoin’s potential within a broader context.
  9. 9. ! Change is accelerating…
  10. 10. The Perfect Storm Social Analytics Cloud Mobile Global Economy
  11. 11. “I skate to where the puck is going to be.” Wayne Gretzky 1984
  12. 12. ! First, let’s look at what’s happened in some industries..
  13. 13. The most popular digital music channel?
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  15. 15. 18
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  17. 17. 21
  18. 18. Speaking of Facebook & the future
  19. 19. 23
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  22. 22. 28
  23. 23. 29
  24. 24. 30 It all started with a little app…
  25. 25. 31
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  27. 27. 33
  28. 28. 34
  29. 29. 35 Then, things got worse…
  30. 30. 36
  31. 31. 37
  32. 32. 38 Still, much opportunity on the table…
  33. 33. 39 The Wechat Ecosystem
  34. 34. 40
  35. 35. 41
  36. 36. 43
  37. 37. 44 The Age of Algorithms
  38. 38. 45
  39. 39. This is what traditional (incumbent) leaders see when change first appears…
  40. 40. Many of them see the following much faster than expected…
  41. 41. 50 The 5 most valuable companies Ago 29, 2016 One retailer, two media companies, a consumer electronics company and a software company.
  42. 42. 51 1. Apple 2. Alphabet 3. Microsoft 4. Amazon 5. Facebook
  43. 43. ! What exactly is happening to industry after industry?
  44. 44. “My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.” Marc Andreessen 2011
  45. 45. But someone had spoken about this about 20 years earlier…
  46. 46. “[The Internet] is going to destroy vast layers of our economy” Steve Jobs 1995
  47. 47. The Digital/Physical World Tipping Point tWal-mart Music, books Video Físico Digital Tipping Point
  48. 48. The Digital/Physical World Tipping Point tWal-mart Music, books Video Físico Digital Tipping Point?
  49. 49. 58
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  51. 51. 60 Fintech disruption impact
  52. 52. 62
  53. 53. ! The strategy that some companies seem to have…
  54. 54. 64 What if we don’t change at all.. and something magical just happens?
  55. 55. 65 Trends: 5 Datapoints 1. In 2010, 1.7MB of information will be generated every second for every human on the planet. (IDC) 2. Machine generated data will grow from 11% of the digital universe in 2005 to 40% in 2020. (IDC) 3. In 5 years, there’ll be 50 Billion connected devices (there are 6.4B today). (Cisco) 4. Retailers who take advantage of data can increase margins by 60%. (McKinsey) 5. There are 225k Bitcoin transactions every day. (Blockchain info)
  56. 56. “Prediction is very difficult, especially about the future.” ! -Niels Bohr
  57. 57. Visualizing a possible future scenario…
  58. 58. 69 Rise of Enterprise Platform
  59. 59. 70 Top Private Platforms
  60. 60. Predicting the Future Technologies ! » Internet » Mobile » Data (and analytics) Impact ! » Distribution » Digital advertising monetization » Personalization ! !
  61. 61. Predicting the Future Technologies ! » Internet » Mobile » Data (and analytics) ! ! ! » Data 2.0, IoT, AI, VR, autonomous devices, Crypto-currencies. Impact ! » Distribution » Digital advertising monetization » Personalization ! ! » More transactional revenue models » Intelligent platforms
  62. 62. 73 L2, Inc New revenue models needed
  63. 63. Bitcoin and Latin America
  64. 64. 75 2014
  65. 65. 76
  66. 66. 77 Argentina
  67. 67. 78 Argentina contributes to Bitcoin!
  68. 68. 79 Venezuela and Argentina origins Micky Malka Wences Casares
  69. 69. Some questions I ask myself and will, now, put to you…
  70. 70. 81 In 10 years, will Bitcoin be the most popular application (measured by number of transactions) running on Blockchain?
  71. 71. 82 Does the biggest problem (e.g., cross-border payments, etc.) that Bitcoin solves exist, yet?
  72. 72. ! Let’s remember the words of a famous author…
  73. 73. “The future is already here – it's just not evenly distributed.” ! -William Gibson
  74. 74. 85 Thank you. ! ! @TropicalGringo !

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