NAMASTENICCI meeting 7th march 2013                               The typical Indian greeting NAMASTE                     ...
Norway VS. India-Traffic jam                   (C) 2013 Trond Skundberg & Karsten Eskelund
Norway VS. India-Wild celebration                    (C) 2013 Trond Skundberg & Karsten Eskelund
Norway VS. India-Roaming around on a scooter                               (C) 2013 Trond Skundberg & Karsten Eskelund
Trond Skundberg-Started outsourcing to India in 1999-Specializing in web- and mobile apps-Partner in Devant Digital Media,...
Karsten Eskelund-Have lived and worked in India for morethan two years-Responsible for handling thecommunication between N...
IT outsourcing to IndiaWhy?-Cost saving-Access to expertise-FlexibilityWhat?-Development (programming)-Maintenence-Support...
Different models-Project offshore outsourcing (offshoring)-Staffing (dedicated team)-Company setup in India (offshoreinsou...
Differences between Norway and India                         (C) 2013 Trond Skundberg & Karsten Eskelund
Culture – like an onion, has different layers“Practices” are the most noticeable element cutting across the different abst...
To better understand culture and decode certain behaviors,the iceberg model can be helpful                                ...
What does Indians think about Norway?                                        (C) 2013 Trond Skundberg & Karsten Eskelund
Norglish and Hindglish • Norwegians and Indians will use the English language different. This is a source for confusion • ...
Business           (C) 2013 Trond Skundberg & Karsten Eskelund
Typical gap buildingfactorsNo need of trying to fill the gap – we have tobridge it.                                       ...
Some cases(C) 2013 Trond Skundberg & Karsten Eskelund
Alpha+Cloud based system for documentation andcontrol. (web, smartphone, mobile apps)Model: staffing (dedicated programmer...
DNBNæringseiendomAll consulting and design done in Oslo.Developement and maintenence in India.Complete web publishing syst...
Devant Digital MediaCompany set up in Pune specializing in web-and mobile app development.Slogan:”Scandinavian design – In...
Devant Digital MediaSome of the work done for clients                                    (C) 2013 Trond Skundberg & Karste...
Devant Digital MediaCelebrating 10 years in India – 10.10.2010                                             (C) 2013 Trond ...
Actioncenter-Web publishing, social mediawork, Scandinavain Quality assurance.-Company house in Goa to to attract andspoil...
Hints & discussions        (C) 2013 Trond Skundberg & Karsten Eskelund
Communication                (C) 2013 Trond Skundberg & Karsten Eskelund
What is a fair price?                        (C) 2013 Trond Skundberg & Karsten Eskelund
The importance of knowing the pyramid in India                                                   Senior Vice              ...
TimeIn Linear time culture• Deadline are taken very seriously• Time is structured, sequential and linear• Events are taken...
Different attitudes towards time becomes obvious in business meetingsAttention diagram for business meetings              ...
The difference between deliver according to expectations and deliveraccording to a specification                          ...
How to measure progress                          (C) 2013 Trond Skundberg & Karsten Eskelund
The key is not to change but to be able to adapt      Is about building bridges       and using adapters – not       chan...
Align your organization to the sourcing strategy                                   IT                                     ...
Recommended books                    (C) 2013 Trond Skundberg & Karsten Eskelund
Noen online grupperFacebook: ”Norsk i India”LinkedIn: ”Skandinav i India”                                (C) 2013 Trond Sk...
Follow us…Stay in touch.Karsten EskelundBlogg: nor2ind.wordpress.comTwitter: @keskelunEmail: keskelund@hotmail.com        ...
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IT Outsourcing from Norway to India. Presentation held for the Norway India Chamber of Commerce and Industry

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Presentation about IT Outsourcing to India. Held by Karsten Eskelund, Capgemini and Trond Skundberg, Devant Digital Media -for the Norway India Chamber of Commerce and Industry (NICCI) at NHO, Oslo on the 7th March 2013.

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IT Outsourcing from Norway to India. Presentation held for the Norway India Chamber of Commerce and Industry

  1. 1. NAMASTENICCI meeting 7th march 2013 The typical Indian greeting NAMASTE (C) 2013 Trond Skundberg & Karsten Eskelund
  2. 2. Norway VS. India-Traffic jam (C) 2013 Trond Skundberg & Karsten Eskelund
  3. 3. Norway VS. India-Wild celebration (C) 2013 Trond Skundberg & Karsten Eskelund
  4. 4. Norway VS. India-Roaming around on a scooter (C) 2013 Trond Skundberg & Karsten Eskelund
  5. 5. Trond Skundberg-Started outsourcing to India in 1999-Specializing in web- and mobile apps-Partner in Devant Digital Media, Pune-Lived in India one year with my family-Visiting India 4 times each year-India blogger www.myfantasticindia.com Trying to blend in with the locals… (C) 2013 Trond Skundberg & Karsten Eskelund
  6. 6. Karsten Eskelund-Have lived and worked in India for morethan two years-Responsible for handling thecommunication between Norwegian andIndian project members-Managing multicultural teams in day-to-dayprojects-Given a number of lections about culturalunderstanding Karsten in India (C) 2013 Trond Skundberg & Karsten Eskelund
  7. 7. IT outsourcing to IndiaWhy?-Cost saving-Access to expertise-FlexibilityWhat?-Development (programming)-Maintenence-Support-Business process (BPO) (C) 2013 Trond Skundberg & Karsten Eskelund
  8. 8. Different models-Project offshore outsourcing (offshoring)-Staffing (dedicated team)-Company setup in India (offshoreinsourcing)-Mixed model (C) 2013 Trond Skundberg & Karsten Eskelund
  9. 9. Differences between Norway and India (C) 2013 Trond Skundberg & Karsten Eskelund
  10. 10. Culture – like an onion, has different layers“Practices” are the most noticeable element cutting across the different abstract layers Symbols Heroes Rituals Values (C) 2013 Trond Skundberg & Karsten Eskelund
  11. 11. To better understand culture and decode certain behaviors,the iceberg model can be helpful Observational level: the doing • Dress • Laws & customs • Skin colour • Institutions Offshore • Rituals • Punctuality • Methods • Language Cognitive level: the thinking ? • Norms • Thinking • Roles • Habits • Ideologies • Interpretation • Beliefs • Attitudes Emotional level: the feeling • Values • Assumptions • Attitudes • Expectations • Tastes • Myths • Desires • Mental programmingOnly 10% of an iceberg is seen – most of it is hidingbelow the surface. It’s the same with culture! (C) 2013 Trond Skundberg & Karsten Eskelund
  12. 12. What does Indians think about Norway? (C) 2013 Trond Skundberg & Karsten Eskelund
  13. 13. Norglish and Hindglish • Norwegians and Indians will use the English language different. This is a source for confusion • Examples – If someone say “bike”, the Norwegian will think about this: – While the Indian will think about this: • If a Norwegian don’t know what English word to use, the person might assume that it is the same as in Norwegian • Examples – “registrere en sak” – “register a case” – “raise a ticket” (C) 2013 Trond Skundberg & Karsten Eskelund
  14. 14. Business (C) 2013 Trond Skundberg & Karsten Eskelund
  15. 15. Typical gap buildingfactorsNo need of trying to fill the gap – we have tobridge it. (C) 2013 Trond Skundberg & Karsten Eskelund
  16. 16. Some cases(C) 2013 Trond Skundberg & Karsten Eskelund
  17. 17. Alpha+Cloud based system for documentation andcontrol. (web, smartphone, mobile apps)Model: staffing (dedicated programmers)The client says: ”…a fantastic cooperation…”Why so successful?-The client knows exactly what theyneed, they document it extremly well, and isgreat in communicating with our PL in Pune. Finne bilde (C) 2013 Trond Skundberg & Karsten Eskelund
  18. 18. DNBNæringseiendomAll consulting and design done in Oslo.Developement and maintenence in India.Complete web publishing system forpresenting their commercial property onweb, on Finn.no and iPhone/iPad app.Advanced integration with Google maps. Finne bilde (C) 2013 Trond Skundberg & Karsten Eskelund
  19. 19. Devant Digital MediaCompany set up in Pune specializing in web-and mobile app development.Slogan:”Scandinavian design – Indian technology”Some clients:Det norske travselskapetDnb NæringseiendomDet norske teatretValdres.noHighland LodgeEiendomssparCocktail SlippersAntra (C) 2013 Trond Skundberg & Karsten Eskelund
  20. 20. Devant Digital MediaSome of the work done for clients (C) 2013 Trond Skundberg & Karsten Eskelund
  21. 21. Devant Digital MediaCelebrating 10 years in India – 10.10.2010 (C) 2013 Trond Skundberg & Karsten Eskelund
  22. 22. Actioncenter-Web publishing, social mediawork, Scandinavain Quality assurance.-Company house in Goa to to attract andspoil Scandinavian consultants and partners. (C) 2013 Trond Skundberg & Karsten Eskelund
  23. 23. Hints & discussions (C) 2013 Trond Skundberg & Karsten Eskelund
  24. 24. Communication (C) 2013 Trond Skundberg & Karsten Eskelund
  25. 25. What is a fair price? (C) 2013 Trond Skundberg & Karsten Eskelund
  26. 26. The importance of knowing the pyramid in India Senior Vice President Vice Vice Presi- Presi- dent dent Director Principal Associate Director Senior Manager Managing Consultant Manager Senior Consultant 2 Senior Consultant Senior Consultant 1 Consultant Consultant Associate Consultant (C) 2013 Trond Skundberg & Karsten Eskelund
  27. 27. TimeIn Linear time culture• Deadline are taken very seriously• Time is structured, sequential and linear• Events are taken one at a time• People plan things in great detail and are very punctual.Expandable time culture• Consider time commitments to be achieved only if possible• Time is unlimited or simultaneous• Time is fluid, elastic• Delays are less important How do you handle this difference? (C) 2013 Trond Skundberg & Karsten Eskelund
  28. 28. Different attitudes towards time becomes obvious in business meetingsAttention diagram for business meetings Attention High Low Time Western cultures India (C) 2013 Trond Skundberg & Karsten Eskelund
  29. 29. The difference between deliver according to expectations and deliveraccording to a specification (C) 2013 Trond Skundberg & Karsten Eskelund
  30. 30. How to measure progress (C) 2013 Trond Skundberg & Karsten Eskelund
  31. 31. The key is not to change but to be able to adapt  Is about building bridges and using adapters – not changing values  Is about curiosity and flexibility  Most importantly, is about mutual Trust and Respect (C) 2013 Trond Skundberg & Karsten Eskelund
  32. 32. Align your organization to the sourcing strategy IT IT IT Operations Development Global sourcing Business IT strategyCore application Back office and Business solution, Integra maintenance infrastructure intelligence tion and Development (C) 2013 Trond Skundberg & Karsten Eskelund
  33. 33. Recommended books (C) 2013 Trond Skundberg & Karsten Eskelund
  34. 34. Noen online grupperFacebook: ”Norsk i India”LinkedIn: ”Skandinav i India” (C) 2013 Trond Skundberg & Karsten Eskelund
  35. 35. Follow us…Stay in touch.Karsten EskelundBlogg: nor2ind.wordpress.comTwitter: @keskelunEmail: keskelund@hotmail.com Trond Skundberg Blogg: myfantasticindia.com Twitter: @trondskundberg Email: trond@devant.no (C) 2013 Trond Skundberg & Karsten Eskelund

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