Mobile Stats / Trends• From 25 Bilion $ to 67 Bilion $ in 2015 in EU + US (Mobile Commerce Revenues prediction Bank of America)• $10 billion in transaction volume from mobile devices in 2012 for eBay• Mobile sales exceeded 16 percent on Black Friday 2012, up from 9.8 percent in 2011 (IBM)• Pinterest: 139 million visits in September 2012 vs 9.2 million in the same period last year• One out of five Pinterest users purchased something they have pinned
Retailers have to follow us at the same speed. Are we ready? m-site no m-site IT 15% 85% ES 19% 81% DE 23% 77% SE 22% 78% FR 44% 56% UK 47% 53% NO 30% 70% DK 23% 77% NL 20% 80% BR 45% 55% *Kelkoo Top 100 customers x revenue
Go mobile and do mobile marketing • Database of qualified users • Dedicated CRM • QR code on flyers or products shipped • SMS initiatives • Flash Sales • …
Online and Offline Commerce: remove the barriers
The paradox: we are offline but always connected SoLoMo I am looking for a Hey, I found diving set. Any a great recommendation camera in ? this store Got it! The cheapest price for the washing machine is online!
Social Local Mobile info connected to the physical space around us sharing info inside social networks mobile