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OTC Pharmaceutical Branding


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OTC Pharmaceutical Branding

  1. 1. Are you exploring opportunities in OTC ? We can help you. OTC is our FORTE. Developing Brands in OTC is our Specialty n Passion TRIVID MARKETING COMMUNICATIONS
  2. 2. TRIVID MARKETING COMMUNICATIONS <ul><li>We are Brand and Communication Consultants for Small Businesses where we think our services are of greater relevance. We specialise nursing Brands in OTC (Pharma) categories, not just by virtue of our experience, it is more of our passion and understanding of developing true value remedial products. </li></ul>
  3. 3. Fact Sheet - OTC <ul><li>Market size Rs. 8200 Crores in India (Total Pharma market is 90000 Crores) </li></ul><ul><li>Neutraceuticals and cosmeceuticals market </li></ul><ul><li>is 23000 Crores </li></ul><ul><li>Growing at 23% annually </li></ul><ul><li>CAGR (Cumulative Annual Growth Rate) is </li></ul><ul><li>17% till 2015 </li></ul><ul><li>Sixty Five Lakh Retail Outlets. 5 to 6 Lakh chemist outlets </li></ul><ul><li>Per capita spending on medicine in India is destined to grow higher </li></ul>
  4. 4. Promising OTC <ul><li>The consumer is more aware. Chemists & communications from companies helps him taking his choice. </li></ul><ul><li>Opportunity to earn consumer confidence is greater using Brand mode. </li></ul><ul><li>OTC offers flexibility in innovating differentiations in product categories and evolving a Niche. </li></ul>
  5. 5. Critical for OTC <ul><li>Developing the Product to satisfy the needs of consumer </li></ul><ul><li>Evolving Niche and differentiation </li></ul><ul><li>Creating a value called, a Brand </li></ul><ul><li>Brand communication </li></ul><ul><li>Value for Money Pricing </li></ul><ul><li>Distribution </li></ul><ul><li>We help you attaining all these Critical issues. </li></ul>
  6. 6. Why we <ul><li>TRIVID MARKETING COMMUNICATIONS </li></ul><ul><li>We have unrivalled experience and expertise in products differentiation and Niche evolvement. </li></ul><ul><li>We have distinct way to look at OTC. It’s our Passion. </li></ul><ul><li>Our Brand communication is simple and gracious </li></ul>
  7. 7. What we offer <ul><li>Identifying the Products/categories </li></ul><ul><li>Product differentiation thru analysis </li></ul><ul><li>Evolving Niche and positioning </li></ul><ul><li>Brand Development including Packaging, labeling and pricing </li></ul><ul><li>Creating integrated Brand Communication including Advertising </li></ul><ul><li>Helping you outlining distribution plan. </li></ul>
  8. 8. Our Brands association (OTC) <ul><li>Stopache Tabs & Balm , Moov Pain Reliever , D’cold Cold Relief , Krack Foot care </li></ul><ul><li>Viva Hair Vitalizer, Evita Skin Tonic, </li></ul><ul><li>Rulax Laxative tabs , Saral Laxative Churna , Go On Balm and Pain Oil , Quiet Cough and Cold syrup </li></ul><ul><li>Meera Herbal Hair Care </li></ul>
  9. 9. We are sure, our brief will be useful to your Plans for development and growth of your OTC business. Best Regards, Call Us: Manoje Trivedi 094260 80144 TRIVID MARKETING COMMUNICATIONS G-6, Anison Business Centre, SBI Lane, Near Stadium 5 Roads, C.G.Road Ahmedabad 380009 Tel: 079- 2642 3996 Email – [email_address]