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Perfect Storm Social Media And Affiliate Marketing


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When you combine affiliate marketing with social media you have a very powerful online marketing strategy.

Published in: Technology, Business

Perfect Storm Social Media And Affiliate Marketing

  1. 1. The Perfect Storm Affiliate Marketing and Social Media 1
  2. 2. Today David beats Goliath We are now seeing the immutable power of “Nobodies”. - Bloggers - Podcasters - Social Networkers - Commenters 2
  3. 3. And here’s how smart companies will profit from it... 3
  4. 4. Social Media People having conversations online. They use photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about... Everything. 4
  5. 5. Online Affiliate Marketing A system of marketing that allows a company to track and measure the exact source of a sale and pay out a commission to the originator of that sale. It is results orientated marketing whereby a company pays nothing unless a sale is made. 5
  6. 6. When you combine them both you have a perfect storm. - People discussing, commenting and recommending the products that matter to them. - A limitless marketing budget (allowable cost/ lead) - Unbound customers finding new ways to efficiently take your products to market. 6
  7. 7. Four Pillars to Start With. A clear Call to message Incentives Measurable Action If you are sending your Affiliates need Your systems You need to brand out to incentives to need to be make it clear cyberspace recommend transparent what the you better your product and reliable so logical next make damn however not you can step is. sure your so much that it manage large message is becomes volumes of very clear. inauthentic. tracking data. 7
  8. 8. In the real world this isn’t a theory... 8
  9. 9. He created a “Tipping Point” online. 1,062,190 MySpace Friends 20,115,984 YouTube Views 141,953 Twitter Followers 3,293,591 Facebook Supporters 490,361 BlackPlanet Friends 52,494 MyGentile Connections 9
  10. 10. He asked them to Vote Barack Obama had a conversation with the world. He showed how he could talk to you directly and how he could listen to you back. It was relevant, it was real, it was a new way... and it worked! 10
  11. 11. A clear Call to message Incentives Measurable Action “Together we “95% of “We need to “Don’t Boo... will change Working get over 50% Just get out Washington” Americans will of the Vote in and Vote” get a tax cut” Philadelphia” 11
  12. 12. Who needs to know about this... Start-ups Small Enterprise Media Personalities Politicians Corporations NGO’s Governments 12
  13. 13. Daniel Priestley An entrepreneur who has used Affiliate Marketing and Social Media to build several successful companies, invites you to join in an interactive workshop that shows you how to develop your strategy using these two powerful tools. 13