Possible mobile loyalty

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Possible mobile loyalty

  1. 1. WHAT NEEDS FIXING• Market awareness and branding is low 1
  2. 2. By Anders RosenquistDirector of Emerging Media StrategyPOSSIBLE WORLDWIDE 2
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  6. 6. Mobile as core part of loyalty ecosystemMobile is a keyconnector betweenoffline (e.g. in-store &print), and online (e.g.mobile & social.) 7
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  8. 8. Increasing Interest in Mobile RewardsIncreasingsmartphoneadoption, ubiquity ofservices such asGroupon and LivingSocial, and brandedapps are buildingmomentum aroundusers’ adoption (andexpectations) ofrewards. 9
  9. 9. Many platforms to watch Currently there are a range of platforms that enable different parts of the loyalty space. Some important ones to follow into 2013 include: Apple’s Passbook. As part of the next iOS release in Fall, 2012, Passbook will allow users to aggregate their various loyalty cards, rewards, tickets, etc. Developers will have API’s to add loyalty functionality into their apps. Square. A simple payment system for iOS that allows merchants to use their iPhone or iPad as a credit card payment terminal. They are adding a loyalty component their their recently-announced Square Register service. Shopkick. System allowing users to easily check in at retail locations and within store for rewards and loyalty behavior. Uses sound emitters to detect devices and track users. 10
  10. 10. Mobile payments – important loyalty toolIntegrated mobile payments addvalue to your customers, increaseoverall orders, and make it simpleand easy to reward and redeem.It can also be helpful inunderstanding purchase behaviorover time and further personalizingthe experience. 11
  11. 11. Customer behavior insights via analytics Performance measurement (e.g. analytics) acts as the glue, connecting all parts of the ecosystem, providing insight and personalization opportunities. 12
  12. 12. Showrooming – threat to loyalty Showrooming is alive and well. This past holiday season saw record numbers of mobile research and sales while in-store. There a ways to intercept this activity and provide true value for your customers. 13
  13. 13. Branded utilityReward your customerswith engaging, utility-based tools.E.g.: EntertainmentWeekly’s “The Must List”for iPad and iPhone is acompelling, easilyconsumable platform thatextends the fan-favoriteMust List into animmersive, media-richexperience. 14

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