Tri Synergy Marketing SEO Presentation

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Tri Synergy Marketing SEO Presentation on behalf of Highbury College, Portsmouth - Networking event.

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Tri Synergy Marketing SEO Presentation

  1. 1. www.trisynergymarketing.co.uk<br />Reaching for the future today<br />Search Engine Optimisation Workshop<br />By Natalie Gidney on behalf of Highbury College<br /> T: 023 9248 0082<br /> team@tri-synergy.co.uk<br />
  2. 2. Overview of SEO Workshop<br /><ul><li> What is SEO?
  3. 3. How Search Engines work
  4. 4. Workshop exercise – keyword research!
  5. 5. 5 common SEO mistakes
  6. 6. 10 top tips for your website’s SEO</li></li></ul><li>What is Search Engine Optimisation?<br />“SEO is the active practice of optimising a website by improving internal and external aspects of your website in order to increase the traffic (number of visitors) the website receives from search engines”<br />
  7. 7. The Basics<br />Number of search results for the search query<br />Known as Natural Search <br />Results or Organic listings<br />Known as Sponsored links or PPC or CPC advertising <br />
  8. 8. So where do I start?<br />Define what keywords you wish to use<br />Keyword - A term that you type into a search engine to <br />begin an online search.<br />Keyword research - Free tools available <br />https://adwords.google.co.uk/select/KeywordToolExternal<br />
  9. 9. 5 common SEO mistakes<br />Don’t ‘Keyword stuff’.<br />Pages no longer exist on your website? <br />Changed the address of an existing web page?<br />Link building – Be careful of ‘Link Farming’<br />5. Changing your SEO too soon.<br />
  10. 10. www.trisynergymarketing.co.uk<br />Reaching for the future today<br />If you would like to know how your website is performing on search engines for certain search terms relevant to your business... Email me on natalie@tri-synergy.co.uk for a free SEO report!<br /> T: 023 9248 0082<br /> team@tri-synergy.co.uk<br />

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