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How Do We Inspire Curiosity?


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Tristan Harris, CEO of Apture on how we can inspire curiosity.

Published in: Technology, Education
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How Do We Inspire Curiosity?

  1. 1. How do we Inspire Curiosity?<br />Tristan Harris <br />CEO of Apture<br />@tristanharris<br />
  2. 2. “Curiosity Gap”<br />-Jesse Schell<br /> Visions of the Gamepocalypse<br />
  3. 3. If you were curious about something, it used to be really hard!<br /><ul><li>Resources that empowered curiosity were difficult to attain, e.g.
  4. 4. Walk to library…
  5. 5. Request the book you want (don’t have it in stock) …
  6. 6. Ship books from one library to your branch…
  7. 7. Order parts for a project…
  8. 8. Work through encountered problemson your own…</li></li></ul><li>Now, The Curious Will Win<br />In the information age, curious people have an INSANE advantage…<br />
  9. 9. The non-curious get left behind…<br />
  10. 10. Certain environmentsgive curiosity “for free”<br />….what kinds of environments?<br />
  11. 11. Some family environments teach kids patterns and curiosity “automatically” …<br />1960’s study on language exposure as predictor of academic success<br />Middle-Income families expose infants to 487 words/hour<br />Welfare-class families expose kids to only 167 words/hour<br />By age three, difference in # of words heard by middle-class kids vs. poor kid is 32 million fewer words1<br />1. from Hart and Risley, “The Early Catastrophe”<br />
  12. 12. Stimulating summers matter just as much…<br />1980s John Hopkins study (referenced in Outliers) <br />Summer break has huge negative impact on low-income kids compared to middle-class kids2<br />Low-income summer: lack of exposure to stimulating experiences, vs.<br />Middle-class summer: summer camps, museum trips, books.<br />2. from Alexander, Entwisle, and Olson, “Schools Achievement and Inequality: A Seasonal Perspective”<br />
  13. 13. ½ of Knowledge = Exposure & Awareness<br />
  14. 14. Awareness creates familiarity<br />We gravitate towards things that are familiar<br />
  15. 15. Posit: Curiosity Spiral<br />The more you know<br />The more abstractions & links<br />you make in experiences<br />The more you perceive & experience in the world<br />The more attracted you are to what you don’t know<br />
  16. 16. Wikipedia: Deeply interconnected and interdisciplinary…<br /><br />
  17. 17. Fogg Behavior Model<br />Motivation Ability Trigger<br />
  18. 18. Fogg Behavior Model<br />Motivation AbilityTrigger<br /><ul><li> Time
  19. 19. Money
  20. 20. Physical Effort
  21. 21. Brain Cycles
  22. 22. Social Deviance
  23. 23. Non-Routine</li></ul>Environments can alter these variables<br />
  24. 24. Lowering the costs, making it simple…<br />
  25. 25. Everywhere you go…<br />IMAGINE IF EVERYTHING INSPIRED CURIOSITY…<br />What if the whole world worked like Wikipedia?<br />At each corner, at every turn, there was “zero” cost to explore deeper information?<br />(Essentially the thinking behind the Semantic Web)<br />
  26. 26. “Grass”<br />
  27. 27. Alfalfa grass<br />If language is a map that<br />helps us see more deeply…<br />Oat grass<br />Orchard grass<br />Then curiosity is like cartography…<br />
  28. 28. Posit: Curiosity Spiral<br />The more you know<br />The more questions <br />you have<br />The more you perceive & experience in the world<br />The more attracted you are to what you don’t know<br />
  29. 29. “I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.”<br />- Eleanor Roosevelt<br />