Should I Be Tweeting? (Highlights)


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This is additional information for everybody who attended Stockport Breakfast Club on 10 September 2009. It's a page of tips and links to information about using social media (LinkedIn, Twitter) in a small business. If you're in business, whatever your company size, you can't afford to ignore how social media could be used in your business. [ ]

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  • Teens not emailing but using Facebook Newspapers losing money Business built on trust – we want to understand what individuals are all about
  • It’s only electrons and time
  • Should I Be Tweeting? (Highlights)

    1. 1. Should I Be Tweeting? Matthew Goldsbrough Stockport Breakfast Club 10 September 2009 a very basic guide to social media, for business people, by a business person
    2. 2. This is an edited version of the presentation, showing only some of the recommendations
    3. 3. Why social media matters
    4. 4. Why This Matters <ul><li>We don’t all communicate in the same way </li></ul><ul><li>Traditional media is dying </li></ul><ul><li>You can’t afford to be invisible </li></ul>
    5. 5. Why This Matters <ul><li>Hanging out with people like you </li></ul><ul><li>Hanging out with people like you </li></ul><ul><li>Hanging out with people like your customers </li></ul>Offline Networking Online Networking
    6. 6. What social media has done for me … so far
    7. 7. For me, social media has <ul><li>Brought me customers </li></ul><ul><ul><li>Reconnected with distant ex-colleagues </li></ul></ul><ul><ul><li>People I would never have looked for </li></ul></ul><ul><li>Enriched my network </li></ul><ul><li>Helped me research journalists, analysts, companies </li></ul><ul><li>Increased traffic to my website </li></ul><ul><li>Helped me find experts </li></ul><ul><li>Enabled me to help strangers </li></ul><ul><li>Made me aware of issues, news, opportunities </li></ul><ul><li>Been fun (followed the #ashes) </li></ul>
    8. 8. Things you’ll have to think about, whether you like it or not
    9. 9. Things to think about <ul><li>Where do you draw the line between business and personal? </li></ul><ul><li>Do you connect to anyone who asks? </li></ul><ul><li>Being authentic </li></ul><ul><li>Grabbing your ‘pseudo domains’ </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    10. 10. Where to focus
    11. 11. LinkedIn <ul><li>Be an ACTIVE user </li></ul><ul><li>Complete your profile </li></ul><ul><li>Extend your network </li></ul><ul><li>Participate, join groups, offer advice </li></ul><ul><li>Experiment! </li></ul>
    12. 12. Comment on other peoples sites <ul><li>Comment on blogs, discussions </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Build your reputation </li></ul>
    13. 13. Twitter <ul><li>Get a Twitter account </li></ul><ul><li>Follow @goldsbrough </li></ul><ul><li>Search for people you know, follow them, follow some of the people they follow </li></ul><ul><li>Get Tweetdeck and learn to use it </li></ul><ul><li>Experiment! </li></ul>
    14. 14. Where to learn more
    15. 16. Should I Be Tweeting? Probably, but only you can decide!
    16. 18.