Setting a Social Networking Policy Matthew Goldsbrough October 2009
Questions you should be asking as you and the people in your organisation use social media
Scope of Presentation <ul><li>Social Media  = LinkedIn, Twitter, Facebook, Youtube and similar tools </li></ul><ul><li>Onl...
Why you need a policy
Impact of Social Media <ul><li>Rapid expansion of unguided use </li></ul><ul><li>No-one  is an expert and knows where it’s...
Impact of Social Media <ul><li>Online the distinction between private and business life becomes blurred or non-existent </...
What you’ll need to think about
Which Policy? <ul><li>For your company and its employees? </li></ul><ul><li>For yourself? </li></ul>
What Are Your Objectives? <ul><li>Why are you using social media?  </li></ul><ul><li>Who are you trying to reach? </li></u...
What is Allowed or Recommended? <ul><li>Whose invitations to connect do you accept? </li></ul><ul><li>What subjects can be...
What is Allowed or Recommended? <ul><li>Do you need to ensure that there’s a visible disclaimer? </li></ul><ul><ul><li>‘Th...
How Will You Monitor? <ul><li>Can you use automatic tools to monitor references to your company or yourself? (e.g. Google ...
What If It Goes Wrong? <ul><li>How will you react if your reputation is damaged by your own use of social media? </li></ul...
What If It Goes Wrong? <ul><li>What sanctions will you have against someone who breaks your policy?  </li></ul>
www.goldsbrough.biz
 
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Policy For Social Networking

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Some thoughts on why you need a policy for your use of social media - as an individual, or as an employer. For more, visit http://www.goldsbrough.biz

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Policy For Social Networking

  1. 1. Setting a Social Networking Policy Matthew Goldsbrough October 2009
  2. 2. Questions you should be asking as you and the people in your organisation use social media
  3. 3. Scope of Presentation <ul><li>Social Media = LinkedIn, Twitter, Facebook, Youtube and similar tools </li></ul><ul><li>Online Networking = Social media when used by private individuals, organisations, and individuals as employees </li></ul>
  4. 4. Why you need a policy
  5. 5. Impact of Social Media <ul><li>Rapid expansion of unguided use </li></ul><ul><li>No-one is an expert and knows where it’s going to go to next </li></ul><ul><li>If it’s on the web, it’s there for ever </li></ul><ul><li>Social Media tools often used throughout the working day and beyond </li></ul>
  6. 6. Impact of Social Media <ul><li>Online the distinction between private and business life becomes blurred or non-existent </li></ul><ul><li>Your reputation is at stake </li></ul><ul><ul><li>Your own </li></ul></ul><ul><ul><li>Your organisation’s </li></ul></ul><ul><ul><li>Individuals as your employees </li></ul></ul>
  7. 7. What you’ll need to think about
  8. 8. Which Policy? <ul><li>For your company and its employees? </li></ul><ul><li>For yourself? </li></ul>
  9. 9. What Are Your Objectives? <ul><li>Why are you using social media? </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>What are you trying to influence them to do or say? </li></ul>
  10. 10. What is Allowed or Recommended? <ul><li>Whose invitations to connect do you accept? </li></ul><ul><li>What subjects can be discussed? </li></ul><ul><li>Is it OK to have fun? </li></ul>
  11. 11. What is Allowed or Recommended? <ul><li>Do you need to ensure that there’s a visible disclaimer? </li></ul><ul><ul><li>‘The views expressed are personal and not the views of my company’ </li></ul></ul><ul><li>Should you specify which social media tools are off limits? </li></ul>
  12. 12. How Will You Monitor? <ul><li>Can you use automatic tools to monitor references to your company or yourself? (e.g. Google Alerts) </li></ul>
  13. 13. What If It Goes Wrong? <ul><li>How will you react if your reputation is damaged by your own use of social media? </li></ul><ul><li>How will you react if it’s damaged by someone else? </li></ul><ul><li>Can social media be used as part of the response? </li></ul>
  14. 14. What If It Goes Wrong? <ul><li>What sanctions will you have against someone who breaks your policy? </li></ul>
  15. 15. www.goldsbrough.biz

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