Library has adopted several social networking services Facebook & Twitter – run by external relations mostly supply news and info about events and tidbits from the collections Blogging by several collecting teams Focus on Flickr and YouTube because there’s a corporate action point that indicates the Library will add over 3 years, 3000 items from its collections to social networking services to extend access to the collections and place those collections in “spaces” where non-traditional library members operate.
Using only Flickr Commons. As of July 2010
Comments/quotations made on images and users. Demonstrates interaction, use and impact of collections on others. Purple text is from YouTube loch ness monster clip Men in trench is from Haig collection on Flickr Girls skipping is from YouTube Green text is from Flickr both Haig & Edinburgh Tenement collection
NLS use of Flickr and YouTube picked up in press. Daily Record ran centre spread in newspaper of Haig collection The Atlantic online paper used Haig image in an article about eBooks The guardian blog made a link in Winter 2010 to video of storm on YouTube The Flickr blog launched NLS in to Flickr Commons Fur fashion guide referenced 2 photos in Flickr with people wearing fur coats Scotsman picked up NLS press release about joining Flickr Commons Resource shelf has mentioned NLS use of both Flickr and YouTube Wired mentioned NLS when admiring bus drivers moustaches NLS released a press release in July 2010 to announce launch in to commons. Press release is here Everytime images/videos mentioned in press/blogs etc we see spikes in usage. Trend in usage is gradually upwards.
Is a truly collaborative approach Digital collections (coordination, selection, source) Screen archive (selection) Rare books (selection) IS Development (flickr loading tool) External relations (copyright advice and marketing) Manuscripts (selection) Strategy & Policy (stats gathering)
Policy is straightforward: Appropriate rights for releasing. Out of copyright / NLS owns copyright The resource exists already on Digital Archive, Screen Archive or website Link back to resource at NLS to enable users who want more detail to see the item in context of our collections Don’t fuss. Metadata IS good enough. More positive comments than Negative. Don’t let the “maybe” of negative comments stop giving access to the majority
Forthcoming in this planning year 2010/2011 More clips for YouTube Treasures of the Library Forth bridge construction Historic maps
Library’s been thru web 1.0 (i.e. has a website and people can view collections if they come to the webiste) web2.0 (engaged in social media to enable customer interaction with our collection in spaces beyond the nls website) Web3.0 is the semantic web and linked data. Where we prepare our metadata so that both humans and machines “understand it” and publish the metadata to the world so it can be re-used on a global scale Ask me to come again and I will explain
Use of social networking services at National Library of Scotland: Flickr & Yout
web2.0 @ nls first aid nursing yeomanry http://www.flickr.com/photos/nlscotland/4700411088/
flick r 640 contacts 2135 images 335,000 views 20,100 views no known copyright restrictions the commons about 900 views a day http:// www.flickr.com/photos/nlscotland /
72 videos 180 subscribers 155,000 views about 250 views a day 19,100 views http:// www.youtube.com/NLofScotland
<ul><li>“ i think nessie is a plesiosaurus” </li></ul><ul><ul><li>“ i think its a blanket or garbage and some people bealeave in ghosts” </li></ul></ul><ul><ul><li>“ old farts trying to make us fool,,,its fake” </li></ul></ul>“ Here's my transcription of this rhyme. Down in the valley where the green grass grows .... “ “ I really cant believe that I am seeing the photo of my Grandad on the internet.” <ul><li>“ We can’t even imagine what war meant. </li></ul><ul><li>I have no words.” </li></ul><ul><li>“ I believe this is taken facing WSW from the corner of Bernard Terrace” </li></ul><ul><ul><li>“ I love the fact that these are geotagged.” </li></ul></ul>http://bit.ly/d0351C http://bit.ly/aqEwHL http://bit.ly/aFs7hQ http://bit.ly/bGYaCL http://bit.ly/bNJfob http://bit.ly/9BdoNJ
flick r http://bit.ly/ahRSLc http://bit.ly/bApauk http://bit.ly/cHP2TZ http://bit.ly/dvg3eO