Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
<ul><li>Declining revenues </li></ul><ul><li>Splintering audience </li></ul><ul><li>Transformed media ecosystem </li></ul>...
 
 
Photo: David Winnie
Photo: Megadem
What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’...
Photo: Hirsute Ursus
The Fire Hose Problem.
 
MASSIVELY INTERACTIVE
“ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
Photo: thinkorthwim.com Collective Intelligence
<ul><li>Networking </li></ul><ul><li>Challenge structure </li></ul><ul><li>Platform agnosticism </li></ul><ul><li>Collabor...
Networking Photo: Ayres no Graces
Challenge Structure Photo: sidehike
Platform Agnosticism ?
Photo: Thomas Roche Collaborative Storytelling
Interactivity
 
philip.trippenbach [at] bbc.co.uk trippenbach.com
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Massively Multiplayer Journalism

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How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

Published in: News & Politics, Technology
License: CC Attribution-NonCommercial-NoDerivs License
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  • Social media is taking mental bandwidth away from mass media.

    How can journalism best adapt to social media?

    ARGs have the answer.

    I recommend downloading the Pres for this one - it doesn't make much sense without the notes!
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  • Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.

    • Massively Multiplayer Journalism

    1. 1. Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
    2. 2. <ul><li>Declining revenues </li></ul><ul><li>Splintering audience </li></ul><ul><li>Transformed media ecosystem </li></ul><ul><ul><li>Everyone a broadcaster </li></ul></ul>Photo: SkyWhisperer
    3. 5. Photo: David Winnie
    4. 6. Photo: Megadem
    5. 7. What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
    6. 8. Photo: Hirsute Ursus
    7. 9. The Fire Hose Problem.
    8. 11. MASSIVELY INTERACTIVE
    9. 12. “ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
    10. 13. Photo: thinkorthwim.com Collective Intelligence
    11. 14. <ul><li>Networking </li></ul><ul><li>Challenge structure </li></ul><ul><li>Platform agnosticism </li></ul><ul><li>Collaborative storytelling </li></ul><ul><li>Interactivity </li></ul>
    12. 15. Networking Photo: Ayres no Graces
    13. 16. Challenge Structure Photo: sidehike
    14. 17. Platform Agnosticism ?
    15. 18. Photo: Thomas Roche Collaborative Storytelling
    16. 19. Interactivity
    17. 21. philip.trippenbach [at] bbc.co.uk trippenbach.com

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