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Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE

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<ul><li>Declining revenues </li></ul><ul><li>Splintering audience </li></ul><ul><li>Transformed media ecosystem </li></ul><ul><ul><li>Everyone a broadcaster </li></ul></ul>Photo: SkyWhisperer

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Photo: David Winnie

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Photo: Megadem

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What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3

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Photo: Hirsute Ursus

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The Fire Hose Problem.

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MASSIVELY INTERACTIVE

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“ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”

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Photo: thinkorthwim.com Collective Intelligence

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<ul><li>Networking </li></ul><ul><li>Challenge structure </li></ul><ul><li>Platform agnosticism </li></ul><ul><li>Collaborative storytelling </li></ul><ul><li>Interactivity </li></ul>

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Networking Photo: Ayres no Graces

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Challenge Structure Photo: sidehike

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Platform Agnosticism ?

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Photo: Thomas Roche Collaborative Storytelling

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Interactivity

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philip.trippenbach [at] bbc.co.uk trippenbach.com