Toronto Tourism Talk

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Toronto Tourism Talk

  1. 1. Toronto Tourism Talk Additional commentary on New York and Montreal tourism cluster
  2. 2. <ul><li>Terms of deal with Rogers Centre: </li></ul><ul><li>5 regular season games & 3 pre-season games over 5 yrs </li></ul><ul><li>Toronto tourism results: </li></ul><ul><li>Retention of sporting fans crossing border </li></ul><ul><li>Increased revenue for sporting events </li></ul><ul><li>Excited residents and visitors </li></ul>Buffalo Bills in Toronto
  3. 3. <ul><li>International Centre: world class facility </li></ul><ul><li>15th annual All About Pets Show </li></ul><ul><li>Canada’s largest, premiere pet showcase </li></ul><ul><li>Features: 170 exhibitors </li></ul><ul><li>Average attendance: 33,000 </li></ul><ul><li>Starts March 21st-March 23rd </li></ul>International Centre
  4. 4. <ul><li>Theatrical Experience for tourists </li></ul><ul><li>RENT has won: </li></ul><ul><li>Tony Award for Best Musical and the Pulitzer Prize </li></ul><ul><li>Starting March 19th-March 22nd </li></ul>Sony Centre for the Performing Arts
  5. 5. <ul><li>David Copperfield </li></ul><ul><li>March 30, 2008 (last show of year) </li></ul><ul><li>Greatest illusionist of our time. </li></ul>Sony Centre for the Performing Arts
  6. 6. <ul><li>ROM Expansion: </li></ul><ul><li>James and Louise Temerty Galleries of the Age of Dinosaurs </li></ul><ul><li>Opened December 15, 2007 & on to December 31, 2010 </li></ul><ul><li>Increased visitors during March Break (76%) </li></ul>Royal Ontario Museum
  7. 7. <ul><li>Rock n’ Roll Entertainment: </li></ul><ul><li>Foo Fighters performance </li></ul><ul><li>Awarded 2008 Grammy Rock Album of the Year </li></ul><ul><li>One night only performance: March 22, 2008 </li></ul>Air Canada Centre
  8. 8. <ul><li>Toronto Maple Leafs vs. Boston Bruins </li></ul><ul><li>March 25 th , 2008 </li></ul><ul><li>Impact of game to tourism: </li></ul><ul><li>Possibility of playoffs </li></ul><ul><li>Increased number of visitors to watch playoff games </li></ul><ul><li>Increased revenue for tourism </li></ul>Air Canada Centre
  9. 9. <ul><li>Theatrical production </li></ul><ul><li>We Will Rock You </li></ul><ul><li>March 14 th to May 11 th 2008 </li></ul><ul><li>Canadian premiere to tourists </li></ul>Canon Theatre
  10. 10. <ul><li>Inside Shopping Toronto LTD. </li></ul><ul><li>Specializing in customized up-scale shopping excursions. </li></ul><ul><li>Offers: </li></ul><ul><li>full or half-day of shopping </li></ul><ul><li>sightseeing </li></ul><ul><li>personal guide and stylist </li></ul>Shopping Excursions for Tourists
  11. 11. <ul><li>Torontotourism.com </li></ul><ul><li>Exclusive Offers: </li></ul><ul><li>Breakfast ‘n’ Bed rates for every budget </li></ul><ul><li>Receive a $25 Petro-Canada Gift Card </li></ul>Sleep, Drive, Shop.
  12. 12. <ul><li>Circa night club </li></ul><ul><li>Opened October 4 th , 2007 </li></ul><ul><li>Biggest club in Toronto, 55,000 sqft. </li></ul><ul><li>Features: </li></ul><ul><li>Movie screening room </li></ul><ul><li>Ballroom </li></ul><ul><li>recording studio </li></ul>Circa
  13. 13. <ul><li>Cancellation of the Toronto Grand Prix </li></ul><ul><li>Impact: </li></ul><ul><li>$50 million hit to city economy </li></ul><ul><li>Temporary job losses </li></ul><ul><li>Less hotel booking, bars visits, and mall visitors. </li></ul><ul><li>Loss of international and North American broadcast audience </li></ul>Toronto Grand Prix
  14. 14. <ul><li>Article: Toronto tourism key to go pro </li></ul><ul><li>Opportunity for Toronto’s tourism </li></ul><ul><li>Capitalize on $2 billion spent by tourists (world) by: </li></ul><ul><li>Advertising in the U.S., Europe, and world. </li></ul><ul><li>Spending money on waterfront </li></ul><ul><li>Investing in new attractions </li></ul>Toronto’s Tourism
  15. 15. <ul><li>Environment & tourism industry </li></ul><ul><li>Cluster members going green </li></ul><ul><li>Tourism Montréal two phase plan: </li></ul><ul><li>Implementation of a Guide to the Green Office </li></ul><ul><li>Creation of a Montréal Tourism Industry Green Committee </li></ul>Tourism Montreal Goes Green
  16. 16. <ul><li>84th and final season at Yankee Stadium </li></ul><ul><li>One of the most famous venues in sports </li></ul><ul><li>Impact of closing: </li></ul><ul><li>record breaking year for tourist visiting </li></ul><ul><li>$1.3 billion new Yankee Stadium </li></ul>New York City Tourism
  17. 17. Thank-You

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