The Importance and Advantages of Guest Blogging


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Brought to you by TriNorth Media, this informative guide gives you a concise overview to the importance and advantages of guest blogging on the Internet. Find out how you can become an influential guest blogger!

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The Importance and Advantages of Guest Blogging

  1. 1. Guest blogging is a fairly simple concept and it is a method that is commonly used to increase web traffic. In this presentation we will provide you with a better understanding of how guest blogging works. Let’s begin with a brief explanation of what guest blogging actually is!
  2. 2. Guest blogging can occur in two ways which are guest blogging on your own blog, and guest blogging on other blogs. It’s a common practice found within the blogging community and it is normally used to build relationships and networks with other bloggers. Let’s now dive deeper into the two methods of guest blogging.
  3. 3. Some people may think of guest blogging that occurs on their own blog as a negative thing. This assumption however, is false. When individuals practice guest blogging on your own blog they do so by writing posts or attaching articles within the comments section. Bloggers perform these actions with a purpose. So often times, bloggers will practice guest blogging on pages that already have a good and steady flow of visitors and traffic. Bloggers will often contact you to ask about writing a guest post, so this method is great for building relationships!
  4. 4. Guest blogging on another persons blog is the practically the same as the previous method, but with a role reversal. You are now the blogger hunting others to write your guest posts! A great advantage to this method is that you can pick which blogs you’d like to write post on . You can also control the type of content you are posting. With this method, you have the opportunity to introduce your self to a whole other audience, so it is important to screen out which blog will provide you with the most tangible results.
  5. 5. Whether you are guest blogging on other blogs, or whether guest blogging is occurring on your own blog – it is still a win-win situation. The more you guest blog, the more pathways there are pointing to your own content. The more others post on your own blog, there are more audiences and networks that you’re getting exposed to. This all helps to increase traffic!
  6. 6. Since guest blogging is a great tool used to increase traffic, it is also a tool that can be used to increase your business’ bottom line. In today’s world, it is very hard to find a business without a website and many business’ have even taken efforts to establish social media accounts. These methods are all great to reach out to potential customers, but establishing a blog can provide your business with an even great competitive advantage.
  7. 7. By establishing a blog for your business, you will have the opportunity to reap all of the benefits of guest blogging. With guest blogging you will have the opportunity to: 1. Show case your business’ authority and expertise 2. Demonstrate your business’ brand 3. Generate new leads through exposure
  8. 8. Guest blogging is a valuable tool that can increase the bottom line of your business. This is achieved by increasing web traffic and building key business relationships. There are two common methods used for guest blogging and a plus is that they both generate tangible results!
  9. 9. If you are interested on the importance of guest blogging and how it can be used to benefit your business proceed to: