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The Power Of The Net


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Presentation at Rotary Seremban, Malaysia, April 9, 2009 on how the net has become an emotional and social part of our lives and how it can be used as a tool to effect change.

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The Power Of The Net

  1. 1. The power of the Internet Rotary Club of Seremban, April 9 th , 2009 By Julian Matthews, Trinetizen Media
  2. 2. 3 stories
  3. 3. 1: Daniela’s story
  4. 4. 2: The WAO story
  5. 5. 3. Jamie’s story
  6. 6. <ul><li>“ It was an extremely important part of my healing process to make the story. I hope folks in Malaysia have the opportunity to make such stories for themselves. I entered the workshop intending on making a macro political analysis of violence against women, and had a four-page script. The teacher came up to me and circled the center of my script and said, this is actually your story! I couldn't believe it. But she was right. The story was specifically about my mother. What I learned is that people care more about stories when they are in multimedia format, putting them onto video actually allows some people to hear a story where they wouldn't be able to stomach having you tell them the same story sitting in front of them,” Jamie, abuse survivor. </li></ul>
  7. 7. 3 lessons about the Web
  8. 8. Lesson 1: No test, no licence, no passport, no age limit
  9. 9. “ It’s never too late to learn,” says Haji Mohamed Abu Hassan, 64-year-old retired school teacher, Kg Jana Sambungan, Kamunting. Named oldest Malaysian webmaster by fan at that time, after winning more than 35 awards for website design. Published in Golden Surfers, CNet
  10. 10. Lesson 2: The social web is a powerful means to effect change
  11. 11. Case study: Pink panty protest
  12. 14. Case study: Tsunami: Dec 26, 2004
  13. 15. Case study: Crisis blog <ul><li>In November 2004, Indrajit Samarajiva, a Canadian of Sri Lankan descent was asked to speak at lunch gathering at Colombo Regency Rotary Club, Sri Lanka to talk about blogging… </li></ul><ul><li>A month later, when the deadly tsunami struck, the members set up a blog and used it to raise money + coordinate donation of shelter, food, medicine to aid survivors </li></ul><ul><li>&quot;Our club has been successful because we have been able to reach out to the international community through the Web site,&quot; said Chamila Wickramasinghe, who is the secretary of the club and was its first president. &quot;You've got to be open to new technology.&quot; </li></ul>
  14. 19. Club receives award
  15. 20. Re-thinking content CONTENT COMMUNITY COMMERCE
  16. 21. COMMERCE Connections + Context Conversation starters Value Re-thinking content CONTENT COMMUNITY
  17. 23. is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. SOCIAL MEDIA
  18. 24. Marta Z Kagan
  19. 25. “ The cost of all kinds of group activity – sharing, cooperation and collective action – have fallen so far so fast that activities previously hidden beneath the floor are now coming to light.” Clay Shirky, Here Comes Everybody
  20. 26. <ul><li>Everyone is the media. </li></ul><ul><li>We are no longer passive consumers, we are active creators. </li></ul><ul><li>This change is fundamental, permanent and messy. Live with it. </li></ul>
  21. 27. Where Is Everyone?
  22. 28. <ul><li>“ Our children today are being socialized in ways that are vastly different from their parents. The numbers are overwhelming: over 10,000 hours playing videogames, over 200,000 emails and instant messages sent and received ; over 10,000 hours talking on cell phones ; over 20,000 hours watching TV (a high percentage jump-cut laden MTV), over 500,000 commercials seen—all before the kids leave college. And, maybe, at the very most, 5,000 hours of book reading, ” </li></ul>
  23. 29. Tomorrow’s members are today’s “digital natives.”
  24. 30. Malaysia: Phone penetration Malaysia: Facebook users 62.8% 96.8% Malaysia: Internet penetration 1.18 million
  25. 33. The old communication model was a monologue.
  26. 34. The new communication model is a dialogue.
  27. 35. Hint: Share some stuff.
  28. 36. Blogging
  29. 37. “ In 2009, if you’re not on a social networking site, you’re not on the Internet ”
  30. 39.
  31. 40. Lesson 3: One person can make difference
  32. 42. <ul><li>Never doubt that a small group of thoughtful, committed citizens can change the world. </li></ul>Indeed, it's the only thing that ever has. Margaret Mead, cultural anthropologist
  33. 43. Julian Matthews e: [email_address] w: b: t: m: +60-12-915-9528 Attribution: Some slides are taken from presentations by Marta Kagan, Craig Lefebvre and Shantanu Adhicary