www.trimaxsolutions.com social media marketing
Sydney Northern Beaches 1 of 8
Facebook and LinkedIn company pages are bein...
2 of 8
www.trimaxsolutions.com
With over a billion users Facebook has long been deemed as the leading social media network...
www.trimaxsolutions.com
3 of 8
2) Use visual content over links
Visual content such as photos and infographics tend to gen...
www.trimaxsolutions.com
4 of 8
4) Highlight timeline images
You can emphasise images by displaying them to almost cover si...
www.trimaxsolutions.com
5 of 8
7) Make link titles short
Be sure to edit link titles to be less than 100 characters in len...
www.trimaxsolutions.com
6 of 8
Linked in is the number one professional B2B social media site, and has emerged as a necess...
www.trimaxsolutions.com
7 of 8
2) Post more promotional offers
Although you should make sure to post a mix of marketing co...
www.trimaxsolutions.com
8 of 8
4) Utilise Announcements
A great way to easily generate leads is through LinkedIn announcem...
Upcoming SlideShare
Loading in …5
×

How to create the best facebook and linkedin post

790 views

Published on

(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/Trimax%20PDF%20Newsletters/Trimax-Solutions-Newsletter-How-to-create-the-best-Facebook-and-LinkedIn-posts.pdf) - Facebook and LinkedIn company pages are being utilised by businesses who are taking advantage of the opportunities social media sites present for increased ranking, online traffic and brand awareness. Most businesses are regularly posting information on their dedicated social media company pages in the hope that the messages they post reach their intended audience.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
790
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to create the best facebook and linkedin post

  1. 1. www.trimaxsolutions.com social media marketing Sydney Northern Beaches 1 of 8 Facebook and LinkedIn company pages are being utilised by businesses who are taking advantage of the opportunities social media sites present for increased ranking, online traffic and brand awareness. Most businesses are regularly posting information on their dedicated social media company pages in the hope that the messages they post reach their intended audience. As businesses continue to incorporate company pages within their marketing strategy, the more important it is for business to ensure their posts are eye catching and engaging to their audience in order to stand out above the noise of the competition. Facebook and LinkedIn company pages How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts Company Pages
  2. 2. 2 of 8 www.trimaxsolutions.com With over a billion users Facebook has long been deemed as the leading social media network in the world. It has become essential for businesses to have a strong social media presence on Facebook in order to stay in line with competitors. The below tips will help to ensure that your posts get through to your target audience 1) No Links in post text Make sure to delete the URL from your post once the direct link has loaded below the post as it looks untidy and is unnecessary due to the link which automatically loads below. Include eye catching titles or introductions in posts to encourage the reader to click onto the link. How can I make my posts more engaging facebook ads sydney northern beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  3. 3. www.trimaxsolutions.com 3 of 8 2) Use visual content over links Visual content such as photos and infographics tend to generate more likes and engage viewers further than by links alone. When posting photos, provide a shortened link in the copy space below to direct users to the actual content. 3) Upload images in optimal size When uploading images, they look best when they have been optimised to fit the space they are intended to fill. Think about what you are posting and ensure the sizing matches the recommended dimensions as below, in order for images to be displayed on Facebook the best way possible: • Company Page images 403 x 403 px • Link thumbnails - 156 x 116 px • Video thumbnails is - 156 x 87 px Using Visual content & Images social media marketing Sydney Northern Beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  4. 4. www.trimaxsolutions.com 4 of 8 4) Highlight timeline images You can emphasise images by displaying them to almost cover size proportions on your timeline by clicking on the arrow to the top right of your post and selecting ‘Highlight’. The image will then span the whole of the timeline horizontally. 5) Change the position of images If an image you upload on Facebook doesn’t fit the timeline dimensions, you can move the image by clicking on the arrow, which appears in the top right of the post, and selecting ‘Reposition Photo’ and changing the position with your cursor. 6) Add photos to timeline before an album Engagement for photos uploaded to a timeline is much greater than when photos are added to an album. To combat this you should first add the photo to your timeline and then the next day when the photo has reached the majority of viewers, it can then be added to an album. Adding Photos and Images social media marketing Sydney Northern Beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  5. 5. www.trimaxsolutions.com 5 of 8 7) Make link titles short Be sure to edit link titles to be less than 100 characters in length if they have a long title as anything above will be cut off, which doesn’t look good and stops the message getting across as intended. 8) Keep post text concise Although there is no character limit on posts, when copy is more concise and ‘to the point’, it receives a higher amount of engagement with viewers, therefore it is more likely to get the message across. Keeping text concise and titles short facebook ads sydney northern beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  6. 6. www.trimaxsolutions.com 6 of 8 Linked in is the number one professional B2B social media site, and has emerged as a necessity to businesses, of which regularly run strong marketing campaigns and use company pages to communicate their messages. Make sure the updates you post on your company page are getting through to your audience by implementing the below tips and tricks: 1) Promote One Post Instead of posting multiple times a day on your LinkedIn company page, stick to just one post and promote this to ensure you capture the attention of your audience and keep them engaged.By promoting a post, you are able to increase the amount of clicks, likes and comments that your post receives. If your post is particularly popular it can be categories as a trend or can be included in the email ‘LinkedIn Today’ resulting in a higher amount of traffic to your post and in turn your website. LinkedIn facebook ads sydney northern beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  7. 7. www.trimaxsolutions.com 7 of 8 2) Post more promotional offers Although you should make sure to post a mix of marketing content and industry/business specific information within your LinkedIn company page, members of LinkedIn are more open to receiving promotional content as long as it is beneficial and relevant to them. LinkedIn tends to be more effective at generating leads than Facebook so focus the majority of your offers here. 3) Participate in groups Not only are over half the amount of LinkedIn users are a member of 10 groups or more, groups are also users favorite feature. It is important for your company to join and participate in groups in a relevant and helpful way to achieve credibility and spread brand awareness, as well as making further connections for lead generation. Participate in Groups & promote offers facebook ads sydney northern beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts
  8. 8. www.trimaxsolutions.com 8 of 8 4) Utilise Announcements A great way to easily generate leads is through LinkedIn announcements. Not only do leads increase on the day of the announcement, but also for the next few days. Announcements can be sent through your own group or through a group you are a member of but make sure to keep them relevant and of interest to other members It is more important than ever for businesses to optimize their social media posting to grab the eye of their audience and stand out from the competition. Contact Trimax Solutions or visit Trimax Solutions website for guidance about setting up and enhancing your Facebook or LinkedIn company page or any other social media platforms. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more. Utilise Announcements social media marketing Sydney Northern Beaches How to create the best Facebook and LinkedIn posts How to create the best Facebook and LinkedIn posts

×